Beauty and personal care · County · Tennessee
Salons, barbers and spas in Cumberland County, TN
Competitor counts, household spending and official business counts for salons, barbers and spas in Cumberland County, TN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,246 of 2,385 scored counties
#48 of 86 scored counties in Tennessee
- Listings
- 126
- 16 chain locations (13%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $22M
- On personal care products and services · $781 a household
- Spending per listing
- $175K
- 18% below the U.S.
- Listings per 10k households
- 44.7
- 5% below the U.S.
- Population, 2025
- 66,300
- +8.0% since 2020
See the salons, barbers and spas around any address in Cumberland County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $781 per household (22% below the U.S. average), households in Cumberland County spend about $22M a year on personal care products and services. That is about $175K of household spending for each business on map listings, 18% below the U.S. figure of $213K.
There are 126 salons, barbers and spas on map listings in Cumberland County as of September 2026. 16 of them (13%) are chain locations, against 15% across the U.S. That comes to 44.7 for every 10,000 households, 5% below the U.S. rate of 47.2.
Official counts show 9 businesses with payroll classed as personal care services in Cumberland County in 2023. That is one for every 3,133 households, against one for every 804 across the U.S. Official counts also show 283 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as personal care services in Cumberland County.
Population estimates show Cumberland County grew 8.0% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Cumberland County is 49 (lower middle), #1,246 of 2,385 scored counties and #48 of 86 scored counties in Tennessee.
How Cumberland County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cumberland County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 44.7 | 45.5 | 47.2 |
| Spending per listing | $175K | $192K | $213K |
| Households per official establishment | 3,133 | 1,328 | 804 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +14.1% |
| Population growth, 2020–2025 | +8.0% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $781 | $874 | $1,005 |
| Median household income | $60,375 | $69,595 | $80,734 |
| Groundwork market score | 49 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 9
- Employees, 2023
- 32
- Annual payroll, 2023
- $797K
- One-person businesses, 2023
- 283Businesses with no payroll
- Map listings, September 2026
- 12616 chain locations
- Listings at the U.S. rate for this spending
- 104The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $15K
SBA-backed loans to businesses classed as personal care services in Cumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cumberland County
- Population, 2025 estimate
- 66,300+8.0% since 2020
- Households
- 28,195
- Median age
- 51.4
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 681 sq. mi.
- People per square mile
- 93
- Median household income
- $60,375+31.4% vs. 2015–2019, before inflation
- Average household income
- $76,464
- Median home value
- $250,500
- Jobs located here
- 19,273
- Daytime population
- 60,554Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with Cumberland County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 87 | 27 | 15.7 | $601K | +7.7% | #20 of 2,385 |
| 2Cheatham County, TN | 80 | 44 | 27.0 | $347K | +4.1% | #72 of 2,385 |
| 3Roane County, TN | 79 | 55 | 24.1 | $358K | +7.0% | #89 of 2,385 |
| 4Trousdale County, TN | 78 | 5 | 13.5 | $619K | +8.4% | #98 of 2,385 |
| 5Loudon County, TN | 78 | 66 | 27.4 | $343K | +15.6% | #110 of 2,385 |
| 6Jefferson County, TN | 77 | 53 | 24.3 | $343K | +9.3% | #125 of 2,385 |
| 7Hickman County, TN | 75 | 12 | 12.7 | $650K | +5.0% | #156 of 2,385 |
| 8Union County, TN | 75 | 12 | 15.1 | $526K | +8.1% | #161 of 2,385 |
| 9Meigs County, TN | 74 | 10 | 19.1 | $417K | +10.8% | #181 of 2,385 |
| 10Marshall County, TN | 74 | 42 | 30.8 | $282K | +10.5% | #196 of 2,385 |
| 48Cumberland County, TN | 49 | 126 | 44.7 | $175K | +8.0% | #1,246 of 2,385 |
Other business types in Cumberland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons53
- Barbershops48
- Nail salons28
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Cumberland County, TN?
As of September 2026, map listings count 126 salons, barbers and spas in Cumberland County. 16 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 9 businesses with payroll classed as personal care services in 2023. Another 283 one-person businesses have no payroll, by official counts.
How much do households in Cumberland County, TN spend on personal care products and services?
About $22M a year, or $781 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 126 salons, barbers and spas on map listings, it comes to $175K per business. It is estimated from the incomes of the 28,195 households in Cumberland County and national spending patterns by income.
How does Cumberland County, TN compare with the U.S. for salons, barbers and spas?
Cumberland County has 44.7 salons, barbers and spas per 10,000 households, 5% below the U.S. rate of 47.2. Spending per business is $175K, 18% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Cumberland County would have about 104, against 126 on map listings. There is one business with payroll in the industry for every 3,133 households, against one for every 804 across the U.S.
How fast is Cumberland County, TN growing?
Population estimates put Cumberland County at 66,300 people in 2025, up 8.0% since 2020, faster than the U.S. (+3.1%). It has 28,195 households. The median household income in Cumberland County is $60,375 a year, 25% below the U.S. median of $80,734. That rose 31.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cumberland County scores 49 for salons, barbers and spas (lower middle), #1,246 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cumberland County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Cumberland County
Screening a site or an acquisition in Cumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.