Groundwork

Market rankings · Tennessee

Nail salons in Tennessee

Markets across Tennessee ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.

Listings
1,660
518 chain locations (31%)
Official establishments
314
+61.9% since 2019
Household spending a year
$2.5B
On personal care products and services
Listings per 10k households
5.9
2% below the U.S.
Spending per listing
$1.5M
11% below the U.S.
Rank among states
#27 of 51
Market score 48 · Lower middle

A site report maps the nail salons on map listings around any address in Tennessee by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1,660 nail salons in Tennessee. Chain locations make up 31% of them, against 27% across the U.S. That is 5.9 per 10,000 households, 2% below the U.S. rate of 6.0.

Households in Tennessee spend about $2.5B a year on personal care products and services, or $874 per household, 13% below the U.S. average. That works out to $1.5M per salon, 11% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

The official count of businesses with payroll classed as nail salons in Tennessee was 314 in 2023, up 61.9% from 2019. That is one for every 8,995 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 16 SBA-backed loans worth $5M have gone to businesses classed as nail salons in Tennessee.

Among the 50 states and DC, Tennessee ranks #27 for nail salons, with a Groundwork market score of 48 (lower middle). Of the 10 scored metro areas in or partly in Tennessee, the Cleveland metro area scores highest (60). Of the 14 scored small-town markets in or partly in Tennessee, the Greeneville area scores highest (66).

Every market in Tennessee for nail salons

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Tennessee, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Tennessee, ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Cleveland, TN60234.6$1.8M+6.1%#101 of 387
2Nashville-Davidson–Murfreesboro–Franklin, TN585146.2$1.6M+8.7%#123 of 387
3Knoxville, TN561895.0$1.8M+6.9%#141 of 387
4Chattanooga, TN-GA531506.5$1.4M+5.3%#168 of 387
5Kingsport-Bristol, TN-VA51574.4$1.8M+2.3%#184 of 387
6Clarksville, TN-KY48927.4$1.1M+8.5%#216 of 387
7Morristown, TN47224.6$1.8M+7.9%#221 of 387
8Johnson City, TN44515.7$1.4M+4.3%#250 of 387
9Jackson, TN39466.3$1.3M+2.2%#307 of 387
10Memphis, TN-MS-AR214168.0$1.1M−0.3%#376 of 387

Small-town markets

Small-town markets reaching Tennessee, ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greeneville, TN6682.8$2.7M+5.0%#89 of 387
2McMinnville, TN6253.1$2.5M+6.5%#114 of 387
3Athens, TN62103.8$2.1M+8.2%#116 of 387
4Fayetteville, TN5964.0$2M+4.3%#136 of 387
5Shelbyville, TN55105.1$1.6M+9.7%#167 of 387
6Sevierville, TN55215.2$1.6M+2.5%#169 of 387
7Newport, TN5453.2$2.2M+5.1%#176 of 387
8Martin, TN4153.7$2M+1.1%#256 of 387
9Cookeville, TN40356.0$1.3M+7.6%#269 of 387
10Paris, TN3864.5$1.7M+2.3%#273 of 387
11Tullahoma-Manchester, TN38187.0$1.1M+7.3%#280 of 387
12Crossville, TN33258.9$880K+8.0%#314 of 387
13Union City, TN2264.8$1.6M−2.3%#350 of 387
14Dyersburg, TN15138.8$890K−1.1%#368 of 387
Lawrenceburg, TNNot scored21.2$6.5M+6.2%
Winchester, TNNot scored31.7$4.8M+6.4%
Lewisburg, TNNot scored32.2$3.9M+10.5%

Counties

Counties in Tennessee, ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Maury County, TN78163.8$2.4M+16.0%#62 of 1,328
2Jefferson County, TN7552.3$3.6M+9.3%#82 of 1,328
3Cheatham County, TN7453.1$3.1M+4.1%#101 of 1,328
4Blount County, TN71254.5$2M+6.0%#138 of 1,328
5Fayette County, TN6974.1$2.3M+7.7%#175 of 1,328
6Loudon County, TN69125.0$1.9M+15.6%#181 of 1,328
7Robertson County, TN68145.0$1.9M+9.9%#197 of 1,328
8Greene County, TN6482.8$2.7M+5.0%#286 of 1,328
9Williamson County, TN62727.8$1.6M+9.0%#354 of 1,328
10Wilson County, TN62477.9$1.3M+17.8%#357 of 1,328
11Warren County, TN6153.1$2.5M+6.5%#366 of 1,328
12Davidson County, TN601915.9$1.6M+4.2%#408 of 1,328
13Sumner County, TN60597.5$1.3M+9.2%#410 of 1,328
14Tipton County, TN5983.5$2.5M+2.0%#416 of 1,328
15Bradley County, TN59225.2$1.6M+6.1%#434 of 1,328
16Dickson County, TN58115.1$1.8M+7.7%#462 of 1,328
17Monroe County, TN5773.6$2.1M+7.2%#483 of 1,328
18Lincoln County, TN5564.0$2M+4.3%#533 of 1,328
19Hamilton County, TN551177.6$1.2M+6.2%#544 of 1,328
20Campbell County, TN5352.9$2.5M+2.5%#581 of 1,328
21Cocke County, TN5353.2$2.2M+5.1%#590 of 1,328
22Rhea County, TN5253.7$2.1M+4.6%#615 of 1,328
23Knox County, TN521256.2$1.5M+6.5%#636 of 1,328
24Montgomery County, TN52788.9$988K+13.0%#645 of 1,328
25Bedford County, TN51105.1$1.6M+9.7%#673 of 1,328
Show all 95 counties
Counties in Tennessee, ranked for nail salons by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Sevier County, TN51215.2$1.6M+2.5%#678 of 1,328
27Sullivan County, TN51375.4$1.5M+3.5%#680 of 1,328
28McMinn County, TN50104.7$1.7M+7.6%#705 of 1,328
29Anderson County, TN49175.2$1.6M+6.1%#737 of 1,328
30Rutherford County, TN48967.4$1.3M+12.6%#768 of 1,328
31Washington County, TN46366.3$1.3M+6.0%#818 of 1,328
32Weakley County, TN4053.7$2M+1.1%#944 of 1,328
33Henderson County, TN3754.6$1.7M+2.5%#1,003 of 1,328
34Henry County, TN3564.5$1.7M+2.3%#1,045 of 1,328
35Hamblen County, TN33176.5$1.2M+6.7%#1,089 of 1,328
36Carter County, TN32114.5$1.6M+1.7%#1,100 of 1,328
37Madison County, TN314010.0$803K+2.0%#1,133 of 1,328
38Coffee County, TN30187.8$1M+7.4%#1,147 of 1,328
39Putnam County, TN30288.3$959K+8.1%#1,149 of 1,328
40Cumberland County, TN28258.9$880K+8.0%#1,173 of 1,328
41Obion County, TN2264.8$1.6M−2.3%#1,218 of 1,328
42Shelby County, TN213289.0$948K−2.1%#1,231 of 1,328
43Dyer County, TN10138.8$890K−1.1%#1,298 of 1,328
Hawkins County, TNNot scored20.8$9M+5.0%
Roane County, TNNot scored31.3$6.6M+7.0%
Gibson County, TNNot scored42.0$4.1M+2.7%
Lawrence County, TNNot scored21.2$6.5M+6.2%
Franklin County, TNNot scored31.7$4.8M+6.4%
Marshall County, TNNot scored32.2$3.9M+10.5%
Claiborne County, TNNot scored32.2$3.4M+3.6%
Giles County, TNNot scored21.7$5M+3.6%
Marion County, TNNot scored32.5$3.2M+3.2%
Carroll County, TNNot scored21.7$4.3M+2.7%
White County, TNNot scored43.6$2.1M+7.9%
Hardin County, TNNot scored43.6$2M+3.8%
Macon County, TNNot scored22.1$3.7M+9.5%
McNairy County, TNNot scored33.0$2.5M+1.4%
Hickman County, TNNot scored00.0n/a+5.0%
Hardeman County, TNNot scored22.2$3.2M−0.6%
Lauderdale County, TNNot scored33.2$2.3M−2.0%
Grainger County, TNNot scored22.1$3.6M+9.2%
Overton County, TNNot scored33.3$2.3M+5.3%
Scott County, TNNot scored22.3$3M+3.6%
Morgan County, TNNot scored00.0n/a+5.3%
DeKalb County, TNNot scored22.3$3.3M+8.4%
Union County, TNNot scored00.0n/a+8.1%
Smith County, TNNot scored11.3$6.7M+5.1%
Fentress County, TNNot scored11.3$5.4M+9.7%
Humphreys County, TNNot scored11.4$5.8M+3.4%
Johnson County, TNNot scored11.4$5.5M+4.1%
Polk County, TNNot scored11.3$6M+5.9%
Unicoi County, TNNot scored45.1$1.5M−0.1%
Chester County, TNNot scored11.6$5M+3.5%
Haywood County, TNNot scored34.2$1.8M−4.4%
Sequatchie County, TNNot scored11.6$4.8M+12.7%
Wayne County, TNNot scored00.0n/a+1.2%
Benton County, TNNot scored11.4$5.2M+2.1%
Bledsoe County, TNNot scored00.0n/a+6.5%
Cannon County, TNNot scored00.0n/a+5.0%
Stewart County, TNNot scored11.9$4.3M+5.3%
Crockett County, TNNot scored11.8$4.3M+0.7%
Grundy County, TNNot scored00.0n/a+4.3%
Meigs County, TNNot scored00.0n/a+10.8%
Lewis County, TNNot scored11.9$4.1M+7.0%
Jackson County, TNNot scored00.0n/a+7.1%
Trousdale County, TNNot scored00.0n/a+8.4%
Decatur County, TNNot scored12.2$3.3M+3.4%
Perry County, TNNot scored12.8$2.7M+8.9%
Houston County, TNNot scored13.0$2.7M+2.2%
Clay County, TNNot scored00.0n/a+3.1%
Hancock County, TNNot scored00.0n/a+6.7%
Moore County, TNNot scored00.0n/a+6.9%
Lake County, TNNot scored00.0n/a−10.6%
Van Buren County, TNNot scored00.0n/a+11.3%
Pickett County, TNNot scored14.6$1.5M+4.3%

Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many nail salons are in Tennessee?

Tennessee has 1,660 nail salons on map listings as of September 2026. 518 of them (31%) are chain locations. The listings count nail salons. Official counts show 314 businesses with payroll classed as nail salons in 2023, up 61.9% from 2019. Official counts also show 8,046 one-person businesses without payroll.

How much do households in Tennessee spend on personal care products and services?

About $2.5B a year, or $874 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 1,660 nail salons on map listings, it comes to $1.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 2,824,277 households in Tennessee and national spending patterns by income.

How does Tennessee compare with the U.S. for nail salons?

Tennessee has 5.9 nail salons per 10,000 households, 2% below the U.S. rate of 6.0. Spending per salon is $1.5M, 11% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Tennessee would have about 1,477, against 1,660 on map listings. There is one business with payroll in the industry for every 8,995 households, against one for every 3,754 across the U.S. The official count rose 61.9% from 2019 to 2023, against +23.2% for the U.S.

Which market in Tennessee has the highest market score for nail salons?

Among 10 scored metro areas in or partly in Tennessee, the Cleveland metro area scores highest, at 60 (upper middle). Among 14 scored small-town markets in or partly in Tennessee, the Greeneville area scores highest, at 66 (upper middle). Among 43 scored counties in Tennessee, Maury County scores highest, at 78 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Tennessee scores 48 for nail salons (lower middle), #27 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Tennessee. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Nail salons in other states

All 51 states

Top markets for nail salons across the U.S. · All business types in Tennessee

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.