Market rankings · Tennessee
Spas and skin care studios in Tennessee
Every metro area, small-town market and county in Tennessee, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 2,972
- 356 chain locations (12%)
- Official establishments
- 572
- +49.7% since 2019
- Household spending a year
- $2.5B
- On personal care products and services
- Listings per 10k households
- 10.5
- 9% below the U.S.
- Spending per listing
- $830K
- 5% below the U.S.
- Rank among states
- #34 of 51
- Market score 44 · Lower middle
A site report maps the spas and skin care studios on map listings around any address in Tennessee by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Tennessee has 2,972 spas and skin care studios on map listings as of September 2026. Of those, 356 are chain locations, or 12%, against 10% across the U.S. Per 10,000 households, that is 10.5, 9% below the U.S. rate of 11.5.
Households in Tennessee spend about $2.5B a year on personal care products and services, or $874 per household, 13% below the U.S. average. That is about $830K of household spending for each studio on map listings, 5% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The official count of businesses with payroll classed as other personal care services in Tennessee was 572 in 2023, up 49.7% from 2019. That is one for every 4,938 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 66 SBA-backed loans worth $35.9M have gone to businesses classed as other personal care services in Tennessee.
Among the 50 states and DC, Tennessee ranks #34 for spas and skin care studios, with a Groundwork market score of 44 (lower middle). Of the 10 scored metro areas in or partly in Tennessee, the Morristown metro area scores highest (63). Of the 15 scored small-town markets in or partly in Tennessee, the Shelbyville area scores highest (71).
Every market in Tennessee for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Tennessee, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morristown, TN | 63 | 38 | 7.9 | $1M | +7.9% | #73 of 387 |
| 2Cleveland, TN | 60 | 42 | 8.4 | $984K | +6.1% | #94 of 387 |
| 3Knoxville, TN | 51 | 382 | 10.1 | $877K | +6.9% | #186 of 387 |
| 4Chattanooga, TN-GA | 47 | 242 | 10.5 | $850K | +5.3% | #220 of 387 |
| 5Kingsport-Bristol, TN-VA | 45 | 113 | 8.6 | $920K | +2.3% | #233 of 387 |
| 6Memphis, TN-MS-AR | 43 | 493 | 9.4 | $915K | −0.3% | #252 of 387 |
| 7Jackson, TN | 43 | 66 | 9.1 | $875K | +2.2% | #255 of 387 |
| 8Nashville-Davidson–Murfreesboro–Franklin, TN | 43 | 1,054 | 12.7 | $764K | +8.7% | #259 of 387 |
| 9Clarksville, TN-KY | 40 | 135 | 10.8 | $780K | +8.5% | #285 of 387 |
| 10Johnson City, TN | 36 | 95 | 10.7 | $743K | +4.3% | #326 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelbyville, TN | 71 | 11 | 5.6 | $1.5M | +9.7% | #57 of 504 |
| 2Newport, TN | 57 | 8 | 5.2 | $1.4M | +5.1% | #176 of 504 |
| 3Athens, TN | 57 | 19 | 7.2 | $1.1M | +8.2% | #178 of 504 |
| 4Winchester, TN | 56 | 13 | 7.5 | $1.1M | +6.4% | #189 of 504 |
| 5Crossville, TN | 52 | 28 | 9.9 | $786K | +8.0% | #232 of 504 |
| 6Greeneville, TN | 48 | 25 | 8.8 | $871K | +5.0% | #276 of 504 |
| 7Tullahoma-Manchester, TN | 45 | 27 | 10.5 | $757K | +7.3% | #316 of 504 |
| 8Paris, TN | 44 | 9 | 6.7 | $1.1M | +2.3% | #319 of 504 |
| 9Cookeville, TN | 43 | 63 | 10.7 | $724K | +7.6% | #340 of 504 |
| 10Fayetteville, TN | 40 | 16 | 10.8 | $769K | +4.3% | #374 of 504 |
| 11Lawrenceburg, TN | 38 | 19 | 11.2 | $685K | +6.2% | #390 of 504 |
| 12Union City, TN | 37 | 7 | 5.6 | $1.3M | −2.3% | #393 of 504 |
| 13McMinnville, TN | 30 | 22 | 13.6 | $561K | +6.5% | #451 of 504 |
| 14Sevierville, TN | 27 | 57 | 14.1 | $581K | +2.5% | #465 of 504 |
| 15Dyersburg, TN | 22 | 14 | 9.5 | $826K | −1.1% | #476 of 504 |
| Lewisburg, TN | Not scored | 4 | 2.9 | $3M | +10.5% | |
| Martin, TN | Not scored | 4 | 3.0 | $2.5M | +1.1% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Loudon County, TN | 82 | 13 | 5.4 | $1.7M | +15.6% | #54 of 1,769 |
| 2Blount County, TN | 81 | 28 | 5.0 | $1.8M | +6.0% | #55 of 1,769 |
| 3Hawkins County, TN | 73 | 8 | 3.4 | $2.3M | +5.0% | #151 of 1,769 |
| 4Monroe County, TN | 72 | 5 | 2.5 | $3M | +7.2% | #164 of 1,769 |
| 5Jefferson County, TN | 70 | 11 | 5.0 | $1.7M | +9.3% | #217 of 1,769 |
| 6Maury County, TN | 70 | 31 | 7.3 | $1.2M | +16.0% | #233 of 1,769 |
| 7Tipton County, TN | 69 | 8 | 3.5 | $2.5M | +2.0% | #238 of 1,769 |
| 8Robertson County, TN | 68 | 16 | 5.7 | $1.6M | +9.9% | #266 of 1,769 |
| 9Bedford County, TN | 68 | 11 | 5.6 | $1.5M | +9.7% | #271 of 1,769 |
| 10Roane County, TN | 66 | 14 | 6.1 | $1.4M | +7.0% | #329 of 1,769 |
| 11Cheatham County, TN | 65 | 12 | 7.4 | $1.3M | +4.1% | #370 of 1,769 |
| 12Anderson County, TN | 65 | 22 | 6.7 | $1.3M | +6.1% | #371 of 1,769 |
| 13Giles County, TN | 64 | 6 | 5.0 | $1.7M | +3.6% | #386 of 1,769 |
| 14Gibson County, TN | 62 | 9 | 4.4 | $1.8M | +2.7% | #439 of 1,769 |
| 15Wilson County, TN | 62 | 69 | 11.7 | $868K | +17.8% | #463 of 1,769 |
| 16Carter County, TN | 61 | 11 | 4.5 | $1.6M | +1.7% | #474 of 1,769 |
| 17Marion County, TN | 60 | 6 | 5.1 | $1.6M | +3.2% | #512 of 1,769 |
| 18Claiborne County, TN | 59 | 6 | 4.4 | $1.7M | +3.6% | #543 of 1,769 |
| 19Rhea County, TN | 59 | 7 | 5.2 | $1.5M | +4.6% | #548 of 1,769 |
| 20Dickson County, TN | 56 | 24 | 11.0 | $812K | +7.7% | #679 of 1,769 |
| 21Cocke County, TN | 55 | 8 | 5.2 | $1.4M | +5.1% | #686 of 1,769 |
| 22Bradley County, TN | 54 | 39 | 9.2 | $905K | +6.1% | #747 of 1,769 |
| 23Franklin County, TN | 53 | 13 | 7.5 | $1.1M | +6.4% | #774 of 1,769 |
| 24Cumberland County, TN | 51 | 28 | 9.9 | $786K | +8.0% | #857 of 1,769 |
| 25McMinn County, TN | 50 | 17 | 8.0 | $1M | +7.6% | #889 of 1,769 |
Show all 95 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Sumner County, TN | 50 | 88 | 11.2 | $870K | +9.2% | #896 of 1,769 |
| 27Fentress County, TN | 49 | 5 | 6.4 | $1.1M | +9.7% | #918 of 1,769 |
| 28Greene County, TN | 49 | 25 | 8.8 | $871K | +5.0% | #931 of 1,769 |
| 29Rutherford County, TN | 49 | 161 | 12.4 | $762K | +12.6% | #936 of 1,769 |
| 30White County, TN | 48 | 8 | 7.1 | $1M | +7.9% | #955 of 1,769 |
| 31Hamblen County, TN | 48 | 27 | 10.3 | $753K | +6.7% | #973 of 1,769 |
| 32Campbell County, TN | 47 | 10 | 5.8 | $1.3M | +2.5% | #983 of 1,769 |
| 33Overton County, TN | 43 | 7 | 7.7 | $982K | +5.3% | #1,130 of 1,769 |
| 34Coffee County, TN | 43 | 26 | 11.3 | $698K | +7.4% | #1,159 of 1,769 |
| 35Henry County, TN | 42 | 9 | 6.7 | $1.1M | +2.3% | #1,175 of 1,769 |
| 36Chester County, TN | 42 | 5 | 7.8 | $996K | +3.5% | #1,183 of 1,769 |
| 37Hamilton County, TN | 42 | 202 | 13.1 | $702K | +6.2% | #1,197 of 1,769 |
| 38Lincoln County, TN | 41 | 16 | 10.8 | $769K | +4.3% | #1,220 of 1,769 |
| 39Sullivan County, TN | 40 | 73 | 10.6 | $764K | +3.5% | #1,253 of 1,769 |
| 40Lawrence County, TN | 40 | 19 | 11.2 | $685K | +6.2% | #1,262 of 1,769 |
| 41Davidson County, TN | 39 | 409 | 12.6 | $746K | +4.2% | #1,294 of 1,769 |
| 42Montgomery County, TN | 38 | 112 | 12.8 | $688K | +13.0% | #1,333 of 1,769 |
| 43Williamson County, TN | 38 | 230 | 24.9 | $492K | +9.0% | #1,347 of 1,769 |
| 44Obion County, TN | 37 | 7 | 5.6 | $1.3M | −2.3% | #1,350 of 1,769 |
| 45Knox County, TN | 36 | 290 | 14.4 | $629K | +6.5% | #1,398 of 1,769 |
| 46Henderson County, TN | 34 | 9 | 8.2 | $923K | +2.5% | #1,434 of 1,769 |
| 47Carroll County, TN | 32 | 10 | 8.7 | $868K | +2.7% | #1,479 of 1,769 |
| 48Madison County, TN | 32 | 51 | 12.7 | $630K | +2.0% | #1,492 of 1,769 |
| 49Washington County, TN | 32 | 81 | 14.3 | $579K | +6.0% | #1,493 of 1,769 |
| 50McNairy County, TN | 31 | 8 | 8.0 | $936K | +1.4% | #1,500 of 1,769 |
| 51Hardin County, TN | 31 | 10 | 9.1 | $808K | +3.8% | #1,503 of 1,769 |
| 52Putnam County, TN | 31 | 48 | 14.3 | $559K | +8.1% | #1,514 of 1,769 |
| 53Shelby County, TN | 29 | 412 | 11.4 | $755K | −2.1% | #1,553 of 1,769 |
| 54Warren County, TN | 27 | 22 | 13.6 | $561K | +6.5% | #1,602 of 1,769 |
| 55Scott County, TN | 26 | 8 | 9.1 | $743K | +3.6% | #1,618 of 1,769 |
| 56Sevier County, TN | 25 | 57 | 14.1 | $581K | +2.5% | #1,642 of 1,769 |
| 57Dyer County, TN | 22 | 14 | 9.5 | $826K | −1.1% | #1,669 of 1,769 |
| Fayette County, TN | Not scored | 2 | 1.2 | $8.1M | +7.7% | |
| Marshall County, TN | Not scored | 4 | 2.9 | $3M | +10.5% | |
| Weakley County, TN | Not scored | 4 | 3.0 | $2.5M | +1.1% | |
| Macon County, TN | Not scored | 4 | 4.2 | $1.8M | +9.5% | |
| Hickman County, TN | Not scored | 3 | 3.2 | $2.6M | +5.0% | |
| Hardeman County, TN | Not scored | 4 | 4.4 | $1.6M | −0.6% | |
| Lauderdale County, TN | Not scored | 4 | 4.3 | $1.7M | −2.0% | |
| Grainger County, TN | Not scored | 2 | 2.1 | $3.6M | +9.2% | |
| Morgan County, TN | Not scored | 1 | 1.4 | $5.8M | +5.3% | |
| DeKalb County, TN | Not scored | 4 | 4.6 | $1.6M | +8.4% | |
| Union County, TN | Not scored | 2 | 2.5 | $3.2M | +8.1% | |
| Smith County, TN | Not scored | 4 | 5.0 | $1.7M | +5.1% | |
| Humphreys County, TN | Not scored | 2 | 2.8 | $2.9M | +3.4% | |
| Johnson County, TN | Not scored | 3 | 4.1 | $1.8M | +4.1% | |
| Polk County, TN | Not scored | 3 | 4.0 | $2M | +5.9% | |
| Unicoi County, TN | Not scored | 3 | 3.8 | $2M | −0.1% | |
| Haywood County, TN | Not scored | 3 | 4.2 | $1.8M | −4.4% | |
| Sequatchie County, TN | Not scored | 2 | 3.2 | $2.4M | +12.7% | |
| Wayne County, TN | Not scored | 4 | 6.7 | $1.1M | +1.2% | |
| Benton County, TN | Not scored | 3 | 4.2 | $1.7M | +2.1% | |
| Bledsoe County, TN | Not scored | 2 | 4.1 | $1.8M | +6.5% | |
| Cannon County, TN | Not scored | 2 | 3.5 | $2.3M | +5.0% | |
| Stewart County, TN | Not scored | 2 | 3.8 | $2.1M | +5.3% | |
| Crockett County, TN | Not scored | 1 | 1.8 | $4.3M | +0.7% | |
| Grundy County, TN | Not scored | 2 | 3.9 | $1.8M | +4.3% | |
| Meigs County, TN | Not scored | 2 | 3.8 | $2.1M | +10.8% | |
| Lewis County, TN | Not scored | 4 | 7.4 | $1M | +7.0% | |
| Jackson County, TN | Not scored | 0 | 0.0 | n/a | +7.1% | |
| Trousdale County, TN | Not scored | 1 | 2.7 | $3.1M | +8.4% | |
| Decatur County, TN | Not scored | 3 | 6.6 | $1.1M | +3.4% | |
| Perry County, TN | Not scored | 4 | 11.1 | $687K | +8.9% | |
| Houston County, TN | Not scored | 2 | 6.0 | $1.3M | +2.2% | |
| Clay County, TN | Not scored | 1 | 2.9 | $2.3M | +3.1% | |
| Hancock County, TN | Not scored | 0 | 0.0 | n/a | +6.7% | |
| Moore County, TN | Not scored | 1 | 3.7 | $2.3M | +6.9% | |
| Lake County, TN | Not scored | 2 | 9.7 | $643K | −10.6% | |
| Van Buren County, TN | Not scored | 0 | 0.0 | n/a | +11.3% | |
| Pickett County, TN | Not scored | 1 | 4.6 | $1.5M | +4.3% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Tennessee?
Map listings as of September 2026 show 2,972 spas and skin care studios in Tennessee. 356 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 572 businesses with payroll classed as other personal care services in 2023, up 49.7% from 2019.
How much do households in Tennessee spend on personal care products and services?
About $2.5B a year, or $874 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 2,972 spas and skin care studios on map listings, it comes to $830K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 2,824,277 households in Tennessee and national spending patterns by income.
How does Tennessee compare with the U.S. for spas and skin care studios?
Tennessee has 10.5 spas and skin care studios per 10,000 households, 9% below the U.S. rate of 11.5. Spending per studio is $830K, 5% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Tennessee would have about 2,817, against 2,972 on map listings. There is one business with payroll in the industry for every 4,938 households, against one for every 4,055 across the U.S. The official count rose 49.7% from 2019 to 2023, against +29.8% for the U.S.
Which market in Tennessee has the highest market score for spas and skin care studios?
Among 10 scored metro areas in or partly in Tennessee, the Morristown metro area scores highest, at 63 (upper middle). Among 15 scored small-town markets in or partly in Tennessee, the Shelbyville area scores highest, at 71 (upper middle). Among 57 scored counties in Tennessee, Loudon County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Tennessee scores 44 for spas and skin care studios (lower middle), #34 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Tennessee. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for spas and skin care studios across the U.S. · All business types in Tennessee
Related business types in Tennessee
- Salons, barbers and spas12,856 listings
- Hair salons6,516 listings
- Barbershops1,468 listings
- Nail salons1,660 listings
Screening a site or an acquisition in Tennessee?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.