Beauty and personal care · Small-town market · Tennessee
Salons, barbers and spas in the Cookeville, TN area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Cookeville, TN area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #425 of 538 scored small-town markets
#14 of 17 scored small-town markets based in Tennessee
- Listings
- 284
- 47 chain locations (17%)
- Official establishments
- 36
- +50.0% since 2019
- Household spending a year
- $45.6M
- On personal care products and services · $777 a household
- Spending per listing
- $161K
- 24% below the U.S.
- Listings per 10k households
- 48.4
- 3% above the U.S.
- Population, 2025
- 152,477
- +7.6% since 2020
See the salons, barbers and spas around any address in the Cookeville area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cookeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Cookeville area is 37 (lower middle), #425 of 538 scored small-town markets and #14 of 17 scored small-town markets based in Tennessee. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 284 salons, barbers and spas in the Cookeville area. 47 of them (17%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 48.4, 3% above the U.S. rate of 47.2.
At $777 per household (23% below the U.S. average), households in the Cookeville area spend about $45.6M a year on personal care products and services. That works out to $161K per business, 24% below the U.S. figure of $213K.
In 2023, official counts showed 36 businesses with payroll in the Cookeville area classed as personal care services, up 50.0% from 2019. That is one for every 1,630 households, against one for every 804 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $663K have gone to businesses classed as personal care services in the Cookeville area. Between 2020 and 2025, the population of the Cookeville area grew 7.6%, faster than the U.S. (+3.1%).
How the Cookeville area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cookeville area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 48.4 | 45.5 | 47.2 |
| Spending per listing | $161K | $192K | $213K |
| Households per official establishment | 1,630 | 1,328 | 804 |
| Official establishment growth, 2019–2023 | +50.0% | +21.1% | +14.1% |
| Population growth, 2020–2025 | +7.6% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $777 | $874 | $1,005 |
| Median household income | $55,380 | $69,595 | $80,734 |
| Groundwork market score | 37 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36+50.0% over the period
- Employees, 2023
- 179
- Annual payroll, 2023
- $5.5M
- One-person businesses, 2023
- 654Businesses with no payroll
- Map listings, September 2026
- 28447 chain locations
- Listings at the U.S. rate for this spending
- 215The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $663K
SBA-backed loans to businesses classed as personal care services in the Cookeville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Cookeville area
- Population, 2025 estimate
- 152,477+7.6% since 2020
- Households
- 58,693
- Median age
- 40.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,520 sq. mi.
- People per square mile
- 96
- Median household income
- $55,380
- Average household income
- $75,930
- Median home value
- $237,000
- Jobs located here
- 55,382
- Daytime population
- 142,620Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cookeville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Cookeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Tennessee
Every Tennessee market ranked →The highest-scoring small-town markets in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with the Cookeville area marked.
Top small-town markets in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lewisburg, TN | 79 | 42 | 30.8 | $282K | +10.5% | #15 of 538 |
| 2Winchester, TN | 73 | 52 | 29.8 | $275K | +6.4% | #34 of 538 |
| 3Athens, TN | 67 | 85 | 32.1 | $251K | +8.2% | #75 of 538 |
| 4Martin, TN | 63 | 33 | 24.7 | $301K | +1.1% | #106 of 538 |
| 5Shelbyville, TN | 62 | 67 | 34.4 | $245K | +9.7% | #123 of 538 |
| 6Greeneville, TN | 56 | 99 | 34.9 | $220K | +5.0% | #206 of 538 |
| 7Fayetteville, TN | 55 | 58 | 39.1 | $212K | +4.3% | #215 of 538 |
| 8Crossville, TN | 51 | 126 | 44.7 | $175K | +8.0% | #264 of 538 |
| 9Newport, TN | 50 | 46 | 29.7 | $239K | +5.1% | #271 of 538 |
| 10Lawrenceburg, TN | 49 | 67 | 39.4 | $194K | +6.2% | #295 of 538 |
| 14Cookeville, TN | 37 | 284 | 48.4 | $161K | +7.6% | #425 of 538 |
Other business types in the Cookeville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons38
- Barbershops43
- Nail salons40
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Cookeville, TN area?
There are 284 salons, barbers and spas on map listings in the Cookeville area as of September 2026. 47 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 36 businesses with payroll classed as personal care services in 2023, up 50.0% from 2019. Official counts also show 654 one-person businesses without payroll.
How much do households in the Cookeville, TN area spend on personal care products and services?
About $45.6M a year, or $777 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 284 salons, barbers and spas on map listings, it comes to $161K per business. It is estimated from the incomes of the 58,693 households in the Cookeville area and national spending patterns by income.
How does the Cookeville, TN area compare with the U.S. for salons, barbers and spas?
The Cookeville area has 48.4 salons, barbers and spas per 10,000 households, 3% above the U.S. rate of 47.2. Spending per business is $161K, 24% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Cookeville area would have about 215, against 284 on map listings. There is one business with payroll in the industry for every 1,630 households, against one for every 804 across the U.S. The official count rose 50.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Cookeville, TN area growing?
Population estimates put the Cookeville area at 152,477 people in 2025, up 7.6% since 2020, faster than the U.S. (+3.1%). It has 58,693 households. Median household income in the Cookeville area is $55,380, 31% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cookeville area scores 37 for salons, barbers and spas (lower middle), #425 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cookeville area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Cookeville area
Screening a site or an acquisition in the Cookeville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cookeville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.