Beauty and personal care · County · Tennessee
Salons, barbers and spas in Wayne County, TN
The salons, barbers and spas in Wayne County, TN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,313 of 2,385 scored counties
#52 of 86 scored counties in Tennessee
- Listings
- 15
- 2 chain locations (13%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.4M
- On personal care products and services · $740 a household
- Spending per listing
- $295K
- 39% above the U.S.
- Listings per 10k households
- 25.1
- 47% below the U.S.
- Population, 2025
- 16,416
- +1.2% since 2020
See the salons, barbers and spas around any address in Wayne County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Wayne County comes to about $4.4M a year: $740 per household, 26% below the U.S. average. Spread across 15 salons, barbers and spas, that is $295K per business, 39% above the U.S. figure of $213K.
There are 15 salons, barbers and spas on map listings in Wayne County as of September 2026. Chain locations make up 13% of them, against 15% across the U.S. That is 25.1 per 10,000 households, 47% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Wayne County, since they leave out counts under 3. Official counts list 48 one-person businesses without payroll.
Population estimates show Wayne County grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%). Wayne County scores 47 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,313 of 2,385 scored counties and #52 of 86 scored counties in Tennessee.
How Wayne County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.1 | 45.5 | 47.2 |
| Spending per listing | $295K | $192K | $213K |
| Households per official establishment | n/a | 1,328 | 804 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +14.1% |
| Population growth, 2020–2025 | +1.2% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $740 | $874 | $1,005 |
| Median household income | $52,294 | $69,595 | $80,734 |
| Groundwork market score | 47 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 48Businesses with no payroll
- Map listings, September 2026
- 152 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 16,416+1.2% since 2020
- Households
- 5,982
- Median age
- 44.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.2
- Land area
- 734 sq. mi.
- People per square mile
- 22
- Median household income
- $52,294+26.2% vs. 2015–2019, before inflation
- Average household income
- $67,516
- Median home value
- $130,700
- Jobs located here
- 4,044
- Daytime population
- 13,981Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with Wayne County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 87 | 27 | 15.7 | $601K | +7.7% | #20 of 2,385 |
| 2Cheatham County, TN | 80 | 44 | 27.0 | $347K | +4.1% | #72 of 2,385 |
| 3Roane County, TN | 79 | 55 | 24.1 | $358K | +7.0% | #89 of 2,385 |
| 4Trousdale County, TN | 78 | 5 | 13.5 | $619K | +8.4% | #98 of 2,385 |
| 5Loudon County, TN | 78 | 66 | 27.4 | $343K | +15.6% | #110 of 2,385 |
| 6Jefferson County, TN | 77 | 53 | 24.3 | $343K | +9.3% | #125 of 2,385 |
| 7Hickman County, TN | 75 | 12 | 12.7 | $650K | +5.0% | #156 of 2,385 |
| 8Union County, TN | 75 | 12 | 15.1 | $526K | +8.1% | #161 of 2,385 |
| 9Meigs County, TN | 74 | 10 | 19.1 | $417K | +10.8% | #181 of 2,385 |
| 10Marshall County, TN | 74 | 42 | 30.8 | $282K | +10.5% | #196 of 2,385 |
| 52Wayne County, TN | 47 | 15 | 25.1 | $295K | +1.2% | #1,313 of 2,385 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons44
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wayne County, TN?
As of September 2026, map listings count 15 salons, barbers and spas in Wayne County. 2 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Wayne County: counts under 3 are left out. Official counts also show 48 one-person businesses without payroll.
How much do households in Wayne County, TN spend on personal care products and services?
About $4.4M a year, or $740 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 15 salons, barbers and spas on map listings, it comes to $295K per business. It is estimated from the incomes of the 5,982 households in Wayne County and national spending patterns by income.
How does Wayne County, TN compare with the U.S. for salons, barbers and spas?
Wayne County has 25.1 salons, barbers and spas per 10,000 households, 47% below the U.S. rate of 47.2. Spending per business is $295K, 39% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Wayne County would have about 21, against 15 on map listings.
How fast is Wayne County, TN growing?
Population estimates put Wayne County at 16,416 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 5,982 households. The median household income in Wayne County is $52,294 a year, 35% below the U.S. median of $80,734. That rose 26.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 47 for salons, barbers and spas (lower middle), #1,313 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.