Beauty and personal care · County · Tennessee
Salons, barbers and spas in Rhea County, TN
Competitor counts, household spending and official business counts for salons, barbers and spas in Rhea County, TN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #980 of 2,385 scored counties
#38 of 86 scored counties in Tennessee
- Listings
- 37
- 8 chain locations (22%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $10.3M
- On personal care products and services · $763 a household
- Spending per listing
- $278K
- 31% above the U.S.
- Listings per 10k households
- 27.5
- 42% below the U.S.
- Population, 2025
- 34,844
- +4.6% since 2020
See the salons, barbers and spas around any address in Rhea County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rhea County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Rhea County spend about $10.3M a year on personal care products and services, or $763 per household, 24% below the U.S. average. Spread across 37 salons, barbers and spas, that is $278K per business, 31% above the U.S. figure of $213K.
Rhea County has 37 salons, barbers and spas on map listings as of September 2026. 8 of them (22%) are chain locations, against 15% across the U.S. That is 27.5 per 10,000 households, 42% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Rhea County, since they leave out counts under 3. Official counts list 93 one-person businesses without payroll.
Population estimates show Rhea County grew 4.6% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Rhea County is 53 (upper middle), #980 of 2,385 scored counties and #38 of 86 scored counties in Tennessee.
How Rhea County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rhea County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.5 | 45.5 | 47.2 |
| Spending per listing | $278K | $192K | $213K |
| Households per official establishment | n/a | 1,328 | 804 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +14.1% |
| Population growth, 2020–2025 | +4.6% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $763 | $874 | $1,005 |
| Median household income | $55,033 | $69,595 | $80,734 |
| Groundwork market score | 53 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 93Businesses with no payroll
- Map listings, September 2026
- 378 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Rhea County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rhea County
- Population, 2025 estimate
- 34,844+4.6% since 2020
- Households
- 13,475
- Median age
- 41.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 316 sq. mi.
- People per square mile
- 108
- Median household income
- $55,033+30.4% vs. 2015–2019, before inflation
- Average household income
- $75,267
- Median home value
- $206,000
- Jobs located here
- 10,252
- Daytime population
- 31,260Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rhea County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Rhea County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with Rhea County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 87 | 27 | 15.7 | $601K | +7.7% | #20 of 2,385 |
| 2Cheatham County, TN | 80 | 44 | 27.0 | $347K | +4.1% | #72 of 2,385 |
| 3Roane County, TN | 79 | 55 | 24.1 | $358K | +7.0% | #89 of 2,385 |
| 4Trousdale County, TN | 78 | 5 | 13.5 | $619K | +8.4% | #98 of 2,385 |
| 5Loudon County, TN | 78 | 66 | 27.4 | $343K | +15.6% | #110 of 2,385 |
| 6Jefferson County, TN | 77 | 53 | 24.3 | $343K | +9.3% | #125 of 2,385 |
| 7Hickman County, TN | 75 | 12 | 12.7 | $650K | +5.0% | #156 of 2,385 |
| 8Union County, TN | 75 | 12 | 15.1 | $526K | +8.1% | #161 of 2,385 |
| 9Meigs County, TN | 74 | 10 | 19.1 | $417K | +10.8% | #181 of 2,385 |
| 10Marshall County, TN | 74 | 42 | 30.8 | $282K | +10.5% | #196 of 2,385 |
| 38Rhea County, TN | 53 | 37 | 27.5 | $278K | +4.6% | #980 of 2,385 |
Other business types in Rhea County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons56
- Barbershops47
- Nail salons52
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Rhea County, TN?
Map listings as of September 2026 show 37 salons, barbers and spas in Rhea County. 8 of them (22%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Rhea County: counts under 3 are left out. Official counts also show 93 one-person businesses without payroll.
How much do households in Rhea County, TN spend on personal care products and services?
About $10.3M a year, or $763 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 37 salons, barbers and spas on map listings, it comes to $278K per business. It is estimated from the incomes of the 13,475 households in Rhea County and national spending patterns by income.
How does Rhea County, TN compare with the U.S. for salons, barbers and spas?
Rhea County has 27.5 salons, barbers and spas per 10,000 households, 42% below the U.S. rate of 47.2. Spending per business is $278K, 31% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Rhea County would have about 48, against 37 on map listings.
How fast is Rhea County, TN growing?
Population estimates put Rhea County at 34,844 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 13,475 households. The median household income in Rhea County is $55,033 a year, 32% below the U.S. median of $80,734. That rose 30.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rhea County scores 53 for salons, barbers and spas (upper middle), #980 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rhea County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Rhea County
Screening a site or an acquisition in Rhea County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rhea County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.