Beauty and personal care · County · Tennessee
Salons, barbers and spas in White County, TN
The salons, barbers and spas in White County, TN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,221 of 2,385 scored counties
#45 of 86 scored counties in Tennessee
- Listings
- 34
- 7 chain locations (21%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.4M
- On personal care products and services · $747 a household
- Spending per listing
- $247K
- 16% above the U.S.
- Listings per 10k households
- 30.3
- 36% below the U.S.
- Population, 2025
- 29,612
- +7.9% since 2020
See the salons, barbers and spas around any address in White County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in White County spend about $8.4M a year on personal care products and services, or $747 per household, 26% below the U.S. average. Spread across 34 salons, barbers and spas, that is $247K per business, 16% above the U.S. figure of $213K.
There are 34 salons, barbers and spas on map listings in White County as of September 2026. 7 of them (21%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 30.3, 36% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in White County, since they leave out counts under 3. Official counts also show 128 one-person businesses without payroll.
Between 2020 and 2025, the population of White County grew 7.9%, faster than the U.S. (+3.1%). For salons, barbers and spas, White County has a Groundwork market score of 49 (lower middle): #1,221 of 2,385 scored counties and #45 of 86 scored counties in Tennessee.
How White County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | White County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.3 | 45.5 | 47.2 |
| Spending per listing | $247K | $192K | $213K |
| Households per official establishment | n/a | 1,328 | 804 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +14.1% |
| Population growth, 2020–2025 | +7.9% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $747 | $874 | $1,005 |
| Median household income | $52,188 | $69,595 | $80,734 |
| Groundwork market score | 49 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 128Businesses with no payroll
- Map listings, September 2026
- 347 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in White County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in White County
- Population, 2025 estimate
- 29,612+7.9% since 2020
- Households
- 11,226
- Median age
- 43.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 377 sq. mi.
- People per square mile
- 75
- Median household income
- $52,188+24.3% vs. 2015–2019, before inflation
- Average household income
- $71,135
- Median home value
- $207,200
- Jobs located here
- 7,730
- Daytime population
- 25,039Residents who don’t work, plus everyone whose job is here
Looking at a specific site in White County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with White County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 87 | 27 | 15.7 | $601K | +7.7% | #20 of 2,385 |
| 2Cheatham County, TN | 80 | 44 | 27.0 | $347K | +4.1% | #72 of 2,385 |
| 3Roane County, TN | 79 | 55 | 24.1 | $358K | +7.0% | #89 of 2,385 |
| 4Trousdale County, TN | 78 | 5 | 13.5 | $619K | +8.4% | #98 of 2,385 |
| 5Loudon County, TN | 78 | 66 | 27.4 | $343K | +15.6% | #110 of 2,385 |
| 6Jefferson County, TN | 77 | 53 | 24.3 | $343K | +9.3% | #125 of 2,385 |
| 7Hickman County, TN | 75 | 12 | 12.7 | $650K | +5.0% | #156 of 2,385 |
| 8Union County, TN | 75 | 12 | 15.1 | $526K | +8.1% | #161 of 2,385 |
| 9Meigs County, TN | 74 | 10 | 19.1 | $417K | +10.8% | #181 of 2,385 |
| 10Marshall County, TN | 74 | 42 | 30.8 | $282K | +10.5% | #196 of 2,385 |
| 45White County, TN | 49 | 34 | 30.3 | $247K | +7.9% | #1,221 of 2,385 |
Other business types in White County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons49
- Barbershops
- Nail salons
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in White County, TN?
As of September 2026, map listings count 34 salons, barbers and spas in White County. 7 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in White County: counts under 3 are left out. Official counts list 128 one-person businesses without payroll.
How much do households in White County, TN spend on personal care products and services?
About $8.4M a year, or $747 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 34 salons, barbers and spas on map listings, it comes to $247K per business. It is estimated from the incomes of the 11,226 households in White County and national spending patterns by income.
How does White County, TN compare with the U.S. for salons, barbers and spas?
White County has 30.3 salons, barbers and spas per 10,000 households, 36% below the U.S. rate of 47.2. Spending per business is $247K, 16% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, White County would have about 39, against 34 on map listings.
How fast is White County, TN growing?
Population estimates put White County at 29,612 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 11,226 households. The median household income in White County is $52,188 a year, 35% below the U.S. median of $80,734. That rose 24.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. White County scores 49 for salons, barbers and spas (lower middle), #1,221 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in White County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in White County
Screening a site or an acquisition in White County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.