Groundwork

Market rankings · Tennessee

Hair salons in Tennessee

Markets across Tennessee ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings
6,516
1,131 chain locations (17%)
Official establishments
1,062
+1.9% since 2019
Household spending a year
$2.5B
On personal care products and services
Listings per 10k households
23.1
In line with the U.S.
Spending per listing
$379K
12% below the U.S.
Rank among states
#23 of 51
Market score 51 · Upper middle

A site report maps the hair salons on map listings around any address in Tennessee by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 6,516 hair salons in Tennessee. Chain locations make up 17% of them, against 14% across the U.S. That comes to 23.1 for every 10,000 households, in line with the U.S. rate of 23.4.

At $874 per household (13% below the U.S. average), households in Tennessee spend about $2.5B a year on personal care products and services. Spread across 6,516 hair salons, that is $379K per salon, 12% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

Official counts show 1,062 businesses with payroll classed as beauty salons in Tennessee in 2023, up 1.9% from 2019. That is one for every 2,659 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 45 SBA-backed loans worth $14M have gone to businesses classed as beauty salons in Tennessee.

Among the 50 states and DC, Tennessee ranks #23 for hair salons, with a Groundwork market score of 51 (upper middle). Of the 10 scored metro areas in or partly in Tennessee, the Nashville-Davidson–Murfreesboro–Franklin metro area scores highest (59). Of the 17 scored small-town markets in or partly in Tennessee, the Athens area scores highest (73).

Every market in Tennessee for hair salons

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Tennessee, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Tennessee, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Nashville-Davidson–Murfreesboro–Franklin, TN591,92623.2$418K+8.7%#114 of 387
2Knoxville, TN5780321.2$417K+6.9%#128 of 387
3Morristown, TN569319.4$414K+7.9%#132 of 387
4Cleveland, TN5610420.8$397K+6.1%#133 of 387
5Clarksville, TN-KY4930624.5$344K+8.5%#195 of 387
6Kingsport-Bristol, TN-VA4626320.1$395K+2.3%#228 of 387
7Chattanooga, TN-GA4660226.0$342K+5.3%#230 of 387
8Johnson City, TN4119521.9$362K+4.3%#287 of 387
9Memphis, TN-MS-AR361,25624.0$359K−0.3%#330 of 387
10Jackson, TN3618525.5$312K+2.2%#334 of 387

Small-town markets

Small-town markets reaching Tennessee, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Athens, TN734517.0$474K+8.2%#41 of 538
2Winchester, TN692916.6$493K+6.4%#65 of 538
3Shelbyville, TN643719.0$443K+9.7%#113 of 538
4Lewisburg, TN632820.6$422K+10.5%#124 of 538
5Martin, TN592115.7$473K+1.1%#163 of 538
6Fayetteville, TN583322.2$373K+4.3%#182 of 538
7Crossville, TN566021.3$367K+8.0%#206 of 538
8Greeneville, TN555017.6$435K+5.0%#215 of 538
9Tullahoma-Manchester, TN517328.3$280K+7.3%#272 of 538
10Newport, TN492616.8$423K+5.1%#284 of 538
11Lawrenceburg, TN454425.9$296K+6.2%#330 of 538
12Dyersburg, TN432919.6$399K−1.1%#346 of 538
13Sevierville, TN438721.6$380K+2.5%#347 of 538
14Cookeville, TN3815426.2$296K+7.6%#409 of 538
15Paris, TN363425.3$293K+2.3%#430 of 538
16McMinnville, TN355232.1$237K+6.5%#442 of 538
17Union City, TN133023.9$312K−2.3%#529 of 538

Counties

Counties in Tennessee, ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Fayette County, TN89148.1$1.2M+7.7%#13 of 2,339
2Loudon County, TN853213.3$707K+15.6%#39 of 2,339
3Cheatham County, TN762414.7$636K+4.1%#140 of 2,339
4Maury County, TN767116.8$531K+16.0%#147 of 2,339
5Robertson County, TN754415.6$590K+9.9%#157 of 2,339
6Hickman County, TN7499.5$867K+5.0%#166 of 2,339
7Blount County, TN749116.4$554K+6.0%#190 of 2,339
8Roane County, TN733214.0$616K+7.0%#207 of 2,339
9Jefferson County, TN733516.0$520K+9.3%#215 of 2,339
10Morgan County, TN7279.7$827K+5.3%#225 of 2,339
11Union County, TN72911.3$701K+8.1%#231 of 2,339
12Smith County, TN721012.6$672K+5.1%#236 of 2,339
13Grainger County, TN701010.4$718K+9.2%#277 of 2,339
14Polk County, TN70912.1$668K+5.9%#279 of 2,339
15Meigs County, TN70713.4$596K+10.8%#285 of 2,339
16Sumner County, TN6816521.0$464K+9.2%#375 of 2,339
17Wilson County, TN6712621.3$475K+17.8%#402 of 2,339
18Franklin County, TN652916.6$493K+6.4%#459 of 2,339
19McMinn County, TN653817.9$451K+7.6%#466 of 2,339
20Lewis County, TN64713.0$587K+7.0%#487 of 2,339
21Sequatchie County, TN64914.5$531K+12.7%#496 of 2,339
22Rutherford County, TN6430023.2$409K+12.6%#511 of 2,339
23Dickson County, TN625123.4$382K+7.7%#615 of 2,339
24Tipton County, TN614419.4$448K+2.0%#651 of 2,339
25Hawkins County, TN593414.4$532K+5.0%#730 of 2,339
Show all 95 counties
Counties in Tennessee, ranked for hair salons by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Carter County, TN593413.9$522K+1.7%#732 of 2,339
27Bledsoe County, TN57714.4$519K+6.5%#813 of 2,339
28Anderson County, TN576519.8$430K+6.1%#838 of 2,339
29Rhea County, TN562014.8$514K+4.6%#865 of 2,339
30Bedford County, TN563719.0$443K+9.7%#889 of 2,339
31Marshall County, TN562820.6$422K+10.5%#892 of 2,339
32Bradley County, TN569522.3$372K+6.1%#899 of 2,339
33Monroe County, TN553819.3$394K+7.2%#936 of 2,339
34Weakley County, TN542115.7$473K+1.1%#966 of 2,339
35Lincoln County, TN543322.2$373K+4.3%#987 of 2,339
36Benton County, TN53912.6$578K+2.1%#997 of 2,339
37Cumberland County, TN536021.3$367K+8.0%#1,036 of 2,339
38Williamson County, TN5227830.1$407K+9.0%#1,082 of 2,339
39Unicoi County, TN511012.8$595K−0.1%#1,100 of 2,339
40Sullivan County, TN5114420.9$387K+3.5%#1,135 of 2,339
41Crockett County, TN50814.5$541K+0.7%#1,157 of 2,339
42Montgomery County, TN5023727.0$325K+13.0%#1,211 of 2,339
43White County, TN491916.9$442K+7.9%#1,238 of 2,339
44Davidson County, TN4781425.1$375K+4.2%#1,339 of 2,339
45Gibson County, TN475024.6$326K+2.7%#1,346 of 2,339
46Coffee County, TN477130.7$255K+7.4%#1,354 of 2,339
47Greene County, TN465017.6$435K+5.0%#1,376 of 2,339
48Giles County, TN462419.9$420K+3.6%#1,379 of 2,339
49Knox County, TN4652326.0$349K+6.5%#1,395 of 2,339
50Cannon County, TN451119.0$413K+5.0%#1,431 of 2,339
51Campbell County, TN453419.8$372K+2.5%#1,445 of 2,339
52Lawrence County, TN454425.9$296K+6.2%#1,456 of 2,339
53Wayne County, TN44915.0$492K+1.2%#1,462 of 2,339
54Hamilton County, TN4446430.1$306K+6.2%#1,499 of 2,339
55Hamblen County, TN435822.2$350K+6.7%#1,528 of 2,339
56Cocke County, TN422616.8$423K+5.1%#1,552 of 2,339
57Dyer County, TN422919.6$399K−1.1%#1,557 of 2,339
58DeKalb County, TN411719.6$384K+8.4%#1,598 of 2,339
59Sevier County, TN418721.6$380K+2.5%#1,600 of 2,339
60Macon County, TN412021.2$369K+9.5%#1,603 of 2,339
61Overton County, TN412224.3$312K+5.3%#1,617 of 2,339
62Stewart County, TN381222.5$357K+5.3%#1,740 of 2,339
63Warren County, TN385232.1$237K+6.5%#1,760 of 2,339
64Johnson County, TN371419.2$390K+4.1%#1,785 of 2,339
65Washington County, TN3715126.6$311K+6.0%#1,805 of 2,339
66Madison County, TN3710526.1$306K+2.0%#1,806 of 2,339
67Henry County, TN363425.3$293K+2.3%#1,855 of 2,339
68Putnam County, TN3611133.0$242K+8.1%#1,859 of 2,339
69McNairy County, TN351818.1$416K+1.4%#1,867 of 2,339
70Claiborne County, TN352618.9$388K+3.6%#1,870 of 2,339
71Lauderdale County, TN341415.0$485K−2.0%#1,894 of 2,339
72Humphreys County, TN331723.5$342K+3.4%#1,946 of 2,339
73Marion County, TN322823.6$338K+3.2%#1,976 of 2,339
74Hardeman County, TN291516.5$429K−0.6%#2,044 of 2,339
75Shelby County, TN2996226.5$323K−2.1%#2,058 of 2,339
76Grundy County, TN281121.3$331K+4.3%#2,079 of 2,339
77Fentress County, TN281924.3$284K+9.7%#2,089 of 2,339
78Carroll County, TN272622.5$334K+2.7%#2,102 of 2,339
79Hardin County, TN233027.3$269K+3.8%#2,173 of 2,339
80Chester County, TN232234.2$226K+3.5%#2,175 of 2,339
81Decatur County, TN211226.3$273K+3.4%#2,209 of 2,339
82Scott County, TN212225.1$270K+3.6%#2,210 of 2,339
83Henderson County, TN213229.3$259K+2.5%#2,211 of 2,339
84Haywood County, TN151419.5$376K−4.4%#2,269 of 2,339
85Obion County, TN113023.9$312K−2.3%#2,299 of 2,339
Jackson County, TNNot scored24.2$1.8M+7.1%
Trousdale County, TNNot scored38.1$1M+8.4%
Perry County, TNNot scored411.1$687K+8.9%
Houston County, TNNot scored1029.8$267K+2.2%
Clay County, TNNot scored25.7$1.2M+3.1%
Hancock County, TNNot scored414.1$456K+6.7%
Moore County, TNNot scored27.3$1.2M+6.9%
Lake County, TNNot scored314.5$429K−10.6%
Van Buren County, TNNot scored13.9$1.9M+11.3%
Pickett County, TNNot scored523.1$304K+4.3%

Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many hair salons are in Tennessee?

Tennessee has 6,516 hair salons on map listings as of September 2026. 1,131 of them (17%) are chain locations. The listings count hair and beauty salons. Official counts show 1,062 businesses with payroll classed as beauty salons in 2023, up 1.9% from 2019. Another 24,783 one-person businesses have no payroll, by official counts.

How much do households in Tennessee spend on personal care products and services?

About $2.5B a year, or $874 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 6,516 hair salons on map listings, it comes to $379K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 2,824,277 households in Tennessee and national spending patterns by income.

How does Tennessee compare with the U.S. for hair salons?

Tennessee has 23.1 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $379K, 12% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Tennessee would have about 5,735, against 6,516 on map listings. There is one business with payroll in the industry for every 2,659 households, against one for every 1,535 across the U.S. The official count rose 1.9% from 2019 to 2023, against +6.0% for the U.S.

Which market in Tennessee has the highest market score for hair salons?

Among 10 scored metro areas in or partly in Tennessee, the Nashville-Davidson–Murfreesboro–Franklin metro area scores highest, at 59 (upper middle). Among 17 scored small-town markets in or partly in Tennessee, the Athens area scores highest, at 73 (upper middle). Among 85 scored counties in Tennessee, Fayette County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Tennessee scores 51 for hair salons (upper middle), #23 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Tennessee. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Hair salons in other states

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Top markets for hair salons across the U.S. · All business types in Tennessee

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.