Groundwork

Beauty and personal care · Small-town market · Tennessee

Salons, barbers and spas in the Sevierville, TN area

How the Sevierville, TN area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #477 of 538 scored small-town markets
#16 of 17 scored small-town markets based in Tennessee

Listings
191
25 chain locations (13%)
Official establishments
36
+33.3% since 2019
Household spending a year
$33.1M
On personal care products and services · $820 a household
Spending per listing
$173K
19% below the U.S.
Listings per 10k households
47.3
In line with the U.S.
Population, 2025
101,342
+2.5% since 2020

See the salons, barbers and spas around any address in the Sevierville area

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sevierville area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Sevierville area scores 31 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #477 of 538 scored small-town markets and #16 of 17 scored small-town markets based in Tennessee. That puts it in the bottom quarter of small-town markets.

As of September 2026, map listings count 191 salons, barbers and spas in the Sevierville area. Of those, 25 are chain locations, or 13%, against 15% across the U.S. That is 47.3 per 10,000 households, in line with the U.S. rate of 47.2.

Households in the Sevierville area spend about $33.1M a year on personal care products and services, or $820 per household, 18% below the U.S. average. That is about $173K of household spending for each business on map listings, 19% below the U.S. figure of $213K.

In 2023, official counts showed 36 businesses with payroll in the Sevierville area classed as personal care services, up 33.3% from 2019. That is one for every 1,121 households, against one for every 804 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $703K have gone to businesses classed as personal care services in the Sevierville area. Between 2020 and 2025, the population of the Sevierville area grew 2.5%, slower than the U.S. (+3.1%).

How the Sevierville area compares

The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Sevierville, TN area compared with Tennessee and the U.S.
MeasureSevierville areaTennesseeU.S.
Listings per 10k households47.345.547.2
Spending per listing$173K$192K$213K
Households per official establishment1,1211,328804
Official establishment growth, 2019–2023+33.3%+21.1%+14.1%
Population growth, 2020–2025+2.5%+5.6%+3.1%
Spending per household on personal care products and services$820$874$1,005
Median household income$62,581$69,595$80,734
Groundwork market score3149

Official counts and lending

Businesses

Official establishments, 2019 to 2023
36+33.3% over the period
Employees, 2023
144
Annual payroll, 2023
$3.6M
One-person businesses, 2023
359Businesses with no payroll
Map listings, September 2026
19125 chain locations
Listings at the U.S. rate for this spending
156The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$703K

SBA-backed loans to businesses classed as personal care services in the Sevierville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Sevierville area

Population, 2025 estimate
101,342+2.5% since 2020
Households
40,344
Median age
43.5
Homes lived in by their owners
71%
Vehicles per household
2.1
Land area
593 sq. mi.
People per square mile
168
Median household income
$62,581+26.2% vs. 2015–2019, before inflation
Average household income
$84,623
Median home value
$299,000
Jobs located here
50,989
Daytime population
105,184Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Sevierville area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

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Salons, barbers and spas across Tennessee

Every Tennessee market ranked →

The highest-scoring small-town markets in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with the Sevierville area marked.

Top small-town markets in Tennessee

Small-town markets in Tennessee ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lewisburg, TN794230.8$282K+10.5%#15 of 538
2Winchester, TN735229.8$275K+6.4%#34 of 538
3Athens, TN678532.1$251K+8.2%#75 of 538
4Martin, TN633324.7$301K+1.1%#106 of 538
5Shelbyville, TN626734.4$245K+9.7%#123 of 538
6Greeneville, TN569934.9$220K+5.0%#206 of 538
7Fayetteville, TN555839.1$212K+4.3%#215 of 538
8Crossville, TN5112644.7$175K+8.0%#264 of 538
9Newport, TN504629.7$239K+5.1%#271 of 538
10Lawrenceburg, TN496739.4$194K+6.2%#295 of 538
16Sevierville, TN3119147.3$173K+2.5%#477 of 538

Other business types in the Sevierville area

Each with its Groundwork market score here, out of 100, where it has one.

Beauty and personal care

Funeral services

Questions

How many salons, barbers and spas are in the Sevierville, TN area?

The Sevierville area has 191 salons, barbers and spas on map listings as of September 2026. 25 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 36 businesses with payroll classed as personal care services in 2023, up 33.3% from 2019. Official counts list 359 one-person businesses without payroll.

How much do households in the Sevierville, TN area spend on personal care products and services?

About $33.1M a year, or $820 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 191 salons, barbers and spas on map listings, it comes to $173K per business. It is estimated from the incomes of the 40,344 households in the Sevierville area and national spending patterns by income.

How does the Sevierville, TN area compare with the U.S. for salons, barbers and spas?

The Sevierville area has 47.3 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $173K, 19% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Sevierville area would have about 156, against 191 on map listings. There is one business with payroll in the industry for every 1,121 households, against one for every 804 across the U.S. The official count rose 33.3% from 2019 to 2023, against +14.1% for the U.S.

How fast is the Sevierville, TN area growing?

Population estimates put the Sevierville area at 101,342 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 40,344 households. Median household income in the Sevierville area is $62,581, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sevierville area scores 31 for salons, barbers and spas (lower middle), #477 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Sevierville area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in the Sevierville area

Screening a site or an acquisition in the Sevierville area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.