Beauty and personal care · Small-town market · Tennessee
Salons, barbers and spas in the Martin, TN area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Martin, TN area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #106 of 538 scored small-town markets
#4 of 17 scored small-town markets based in Tennessee
- Listings
- 33
- 11 chain locations (33%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $9.9M
- On personal care products and services · $743 a household
- Spending per listing
- $301K
- 42% above the U.S.
- Listings per 10k households
- 24.7
- 48% below the U.S.
- Population, 2025
- 33,261
- +1.1% since 2020
See the salons, barbers and spas around any address in the Martin area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Martin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 33 salons, barbers and spas in the Martin area. Chain locations make up 33% of them, against 15% across the U.S. That is 24.7 per 10,000 households, 48% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Martin area comes to about $9.9M a year: $743 per household, 26% below the U.S. average. Spread across 33 salons, barbers and spas, that is $301K per business, 42% above the U.S. figure of $213K.
Official counts show 5 businesses with payroll classed as personal care services in the Martin area in 2023. That is one for every 2,677 households, against one for every 804 across the U.S. Official counts also show 130 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $1.1M has gone to businesses classed as personal care services in the Martin area.
Between 2020 and 2025, the population of the Martin area grew 1.1%, slower than the U.S. (+3.1%). For salons, barbers and spas, the Martin area has a Groundwork market score of 63 (upper middle): #106 of 538 scored small-town markets and #4 of 17 scored small-town markets based in Tennessee. That puts it in the top quarter of small-town markets.
How the Martin area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Martin area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.7 | 45.5 | 47.2 |
| Spending per listing | $301K | $192K | $213K |
| Households per official establishment | 2,677 | 1,328 | 804 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +14.1% |
| Population growth, 2020–2025 | +1.1% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $743 | $874 | $1,005 |
| Median household income | $51,880 | $69,595 | $80,734 |
| Groundwork market score | 63 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 77
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 130Businesses with no payroll
- Map listings, September 2026
- 3311 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.1M
SBA-backed loans to businesses classed as personal care services in the Martin area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Martin area
- Population, 2025 estimate
- 33,261+1.1% since 2020
- Households
- 13,384
- Median age
- 39.2
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 580 sq. mi.
- People per square mile
- 57
- Median household income
- $51,880+29.9% vs. 2015–2019, before inflation
- Average household income
- $67,337
- Median home value
- $151,200
- Jobs located here
- 11,085
- Daytime population
- 30,829Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Martin area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Martin area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Tennessee
Every Tennessee market ranked →The highest-scoring small-town markets in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with the Martin area marked.
Top small-town markets in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lewisburg, TN | 79 | 42 | 30.8 | $282K | +10.5% | #15 of 538 |
| 2Winchester, TN | 73 | 52 | 29.8 | $275K | +6.4% | #34 of 538 |
| 3Athens, TN | 67 | 85 | 32.1 | $251K | +8.2% | #75 of 538 |
| 4Martin, TN | 63 | 33 | 24.7 | $301K | +1.1% | #106 of 538 |
| 5Shelbyville, TN | 62 | 67 | 34.4 | $245K | +9.7% | #123 of 538 |
| 6Greeneville, TN | 56 | 99 | 34.9 | $220K | +5.0% | #206 of 538 |
| 7Fayetteville, TN | 55 | 58 | 39.1 | $212K | +4.3% | #215 of 538 |
| 8Crossville, TN | 51 | 126 | 44.7 | $175K | +8.0% | #264 of 538 |
| 9Newport, TN | 50 | 46 | 29.7 | $239K | +5.1% | #271 of 538 |
| 10Lawrenceburg, TN | 49 | 67 | 39.4 | $194K | +6.2% | #295 of 538 |
Other business types in the Martin area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas63
- Hair salons59
- Barbershops
- Nail salons41
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Martin, TN area?
The Martin area has 33 salons, barbers and spas on map listings as of September 2026. 11 of them (33%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 5 businesses with payroll classed as personal care services in 2023. Another 130 one-person businesses have no payroll, by official counts.
How much do households in the Martin, TN area spend on personal care products and services?
About $9.9M a year, or $743 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 33 salons, barbers and spas on map listings, it comes to $301K per business. It is estimated from the incomes of the 13,384 households in the Martin area and national spending patterns by income.
How does the Martin, TN area compare with the U.S. for salons, barbers and spas?
The Martin area has 24.7 salons, barbers and spas per 10,000 households, 48% below the U.S. rate of 47.2. Spending per business is $301K, 42% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Martin area would have about 47, against 33 on map listings. There is one business with payroll in the industry for every 2,677 households, against one for every 804 across the U.S.
How fast is the Martin, TN area growing?
Population estimates put the Martin area at 33,261 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 13,384 households. Median household income in the Martin area is $51,880, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Martin area scores 63 for salons, barbers and spas (upper middle), #106 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Martin area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Martin area
Screening a site or an acquisition in the Martin area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Martin area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.