Beauty and personal care · County · Tennessee
Salons, barbers and spas in Sumner County, TN
How Sumner County, TN compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #955 of 2,385 scored counties
#37 of 86 scored counties in Tennessee
- Listings
- 352
- 59 chain locations (17%)
- Official establishments
- 70
- +42.9% since 2019
- Household spending a year
- $76.6M
- On personal care products and services · $975 a household
- Spending per listing
- $218K
- 2% above the U.S.
- Listings per 10k households
- 44.8
- 5% below the U.S.
- Population, 2025
- 215,538
- +9.2% since 2020
See the salons, barbers and spas around any address in Sumner County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sumner County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Sumner County comes to about $76.6M a year: $975 per household, 3% below the U.S. average. That works out to $218K per business, 2% above the U.S. figure of $213K.
Sumner County has 352 salons, barbers and spas on map listings as of September 2026. Chain locations make up 17% of them, against 15% across the U.S. That is 44.8 per 10,000 households, 5% below the U.S. rate of 47.2.
In 2023, official counts showed 70 businesses with payroll in Sumner County classed as personal care services, up 42.9% from 2019. That is one for every 1,123 households, against one for every 804 across the U.S. Official counts also show 1,018 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $1.8M have gone to businesses classed as personal care services in Sumner County.
Population estimates show Sumner County grew 9.2% from 2020 to 2025, faster than the U.S. (+3.1%). Sumner County scores 54 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #955 of 2,385 scored counties and #37 of 86 scored counties in Tennessee.
How Sumner County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sumner County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 44.8 | 45.5 | 47.2 |
| Spending per listing | $218K | $192K | $213K |
| Households per official establishment | 1,123 | 1,328 | 804 |
| Official establishment growth, 2019–2023 | +42.9% | +21.1% | +14.1% |
| Population growth, 2020–2025 | +9.2% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $975 | $874 | $1,005 |
| Median household income | $90,301 | $69,595 | $80,734 |
| Groundwork market score | 54 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 49 → 70+42.9% over the period
- Employees, 2023
- 294
- Annual payroll, 2023
- $8.2M
- One-person businesses, 2023
- 1,018Businesses with no payroll
- Map listings, September 2026
- 35259 chain locations
- Listings at the U.S. rate for this spending
- 360The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.8M
SBA-backed loans to businesses classed as personal care services in Sumner County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sumner County
- Population, 2025 estimate
- 215,538+9.2% since 2020
- Households
- 78,582
- Median age
- 40.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 530 sq. mi.
- People per square mile
- 386
- Median household income
- $90,301+34.4% vs. 2015–2019, before inflation
- Average household income
- $113,861
- Median home value
- $393,100
- Jobs located here
- 61,310
- Daytime population
- 168,009Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sumner County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Sumner County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with Sumner County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 87 | 27 | 15.7 | $601K | +7.7% | #20 of 2,385 |
| 2Cheatham County, TN | 80 | 44 | 27.0 | $347K | +4.1% | #72 of 2,385 |
| 3Roane County, TN | 79 | 55 | 24.1 | $358K | +7.0% | #89 of 2,385 |
| 4Trousdale County, TN | 78 | 5 | 13.5 | $619K | +8.4% | #98 of 2,385 |
| 5Loudon County, TN | 78 | 66 | 27.4 | $343K | +15.6% | #110 of 2,385 |
| 6Jefferson County, TN | 77 | 53 | 24.3 | $343K | +9.3% | #125 of 2,385 |
| 7Hickman County, TN | 75 | 12 | 12.7 | $650K | +5.0% | #156 of 2,385 |
| 8Union County, TN | 75 | 12 | 15.1 | $526K | +8.1% | #161 of 2,385 |
| 9Meigs County, TN | 74 | 10 | 19.1 | $417K | +10.8% | #181 of 2,385 |
| 10Marshall County, TN | 74 | 42 | 30.8 | $282K | +10.5% | #196 of 2,385 |
| 37Sumner County, TN | 54 | 352 | 44.8 | $218K | +9.2% | #955 of 2,385 |
Other business types in Sumner County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons68
- Barbershops66
- Nail salons60
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Sumner County, TN?
Map listings as of September 2026 show 352 salons, barbers and spas in Sumner County. 59 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 70 businesses with payroll classed as personal care services in 2023, up 42.9% from 2019. Another 1,018 one-person businesses have no payroll, by official counts.
How much do households in Sumner County, TN spend on personal care products and services?
About $76.6M a year, or $975 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 352 salons, barbers and spas on map listings, it comes to $218K per business. It is estimated from the incomes of the 78,582 households in Sumner County and national spending patterns by income.
How does Sumner County, TN compare with the U.S. for salons, barbers and spas?
Sumner County has 44.8 salons, barbers and spas per 10,000 households, 5% below the U.S. rate of 47.2. Spending per business is $218K, 2% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Sumner County would have about 360, against 352 on map listings. There is one business with payroll in the industry for every 1,123 households, against one for every 804 across the U.S. The official count rose 42.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is Sumner County, TN growing?
Population estimates put Sumner County at 215,538 people in 2025, up 9.2% since 2020, faster than the U.S. (+3.1%). It has 78,582 households. The median household income in Sumner County is $90,301 a year, 12% above the U.S. median of $80,734. That rose 34.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sumner County scores 54 for salons, barbers and spas (upper middle), #955 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sumner County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Sumner County
Screening a site or an acquisition in Sumner County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sumner County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.