Beauty and personal care · Small-town market · Tennessee
Salons, barbers and spas in the Dyersburg, TN area
How the Dyersburg, TN area compares with other small-town markets and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #434 of 538 scored small-town markets
#15 of 17 scored small-town markets based in Tennessee
- Listings
- 59
- 17 chain locations (29%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $11.6M
- On personal care products and services · $783 a household
- Spending per listing
- $196K
- 8% below the U.S.
- Listings per 10k households
- 39.9
- 15% below the U.S.
- Population, 2025
- 36,320
- −1.1% since 2020
See the salons, barbers and spas around any address in the Dyersburg area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Dyersburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Dyersburg area scores 36 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #434 of 538 scored small-town markets and #15 of 17 scored small-town markets based in Tennessee. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 59 salons, barbers and spas in the Dyersburg area. Chain locations make up 29% of them, against 15% across the U.S. That comes to 39.9 for every 10,000 households, 15% below the U.S. rate of 47.2.
At $783 per household (22% below the U.S. average), households in the Dyersburg area spend about $11.6M a year on personal care products and services. Spread across 59 salons, barbers and spas, that is $196K per business, 8% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Dyersburg area was 7 in 2023. That is one for every 2,110 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of the Dyersburg area declined 1.1%, against +3.1% for the U.S.
How the Dyersburg area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dyersburg area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 39.9 | 45.5 | 47.2 |
| Spending per listing | $196K | $192K | $213K |
| Households per official establishment | 2,110 | 1,328 | 804 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +14.1% |
| Population growth, 2020–2025 | −1.1% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $783 | $874 | $1,005 |
| Median household income | $58,154 | $69,595 | $80,734 |
| Groundwork market score | 36 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 47
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 189Businesses with no payroll
- Map listings, September 2026
- 5917 chain locations
- Listings at the U.S. rate for this spending
- 54The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Dyersburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Dyersburg area
- Population, 2025 estimate
- 36,320−1.1% since 2020
- Households
- 14,769
- Median age
- 40.5
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.7
- Land area
- 512 sq. mi.
- People per square mile
- 71
- Median household income
- $58,154+31.6% vs. 2015–2019, before inflation
- Average household income
- $87,907
- Median home value
- $166,400
- Jobs located here
- 15,590
- Daytime population
- 36,284Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dyersburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Dyersburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Tennessee
Every Tennessee market ranked →The highest-scoring small-town markets in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with the Dyersburg area marked.
Top small-town markets in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lewisburg, TN | 79 | 42 | 30.8 | $282K | +10.5% | #15 of 538 |
| 2Winchester, TN | 73 | 52 | 29.8 | $275K | +6.4% | #34 of 538 |
| 3Athens, TN | 67 | 85 | 32.1 | $251K | +8.2% | #75 of 538 |
| 4Martin, TN | 63 | 33 | 24.7 | $301K | +1.1% | #106 of 538 |
| 5Shelbyville, TN | 62 | 67 | 34.4 | $245K | +9.7% | #123 of 538 |
| 6Greeneville, TN | 56 | 99 | 34.9 | $220K | +5.0% | #206 of 538 |
| 7Fayetteville, TN | 55 | 58 | 39.1 | $212K | +4.3% | #215 of 538 |
| 8Crossville, TN | 51 | 126 | 44.7 | $175K | +8.0% | #264 of 538 |
| 9Newport, TN | 50 | 46 | 29.7 | $239K | +5.1% | #271 of 538 |
| 10Lawrenceburg, TN | 49 | 67 | 39.4 | $194K | +6.2% | #295 of 538 |
| 15Dyersburg, TN | 36 | 59 | 39.9 | $196K | −1.1% | #434 of 538 |
Other business types in the Dyersburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons43
- Barbershops
- Nail salons15
- Spas and skin care22
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Dyersburg, TN area?
The Dyersburg area has 59 salons, barbers and spas on map listings as of September 2026. 17 of them (29%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7 businesses with payroll classed as personal care services in 2023. Official counts also show 189 one-person businesses without payroll.
How much do households in the Dyersburg, TN area spend on personal care products and services?
About $11.6M a year, or $783 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 59 salons, barbers and spas on map listings, it comes to $196K per business. It is estimated from the incomes of the 14,769 households in the Dyersburg area and national spending patterns by income.
How does the Dyersburg, TN area compare with the U.S. for salons, barbers and spas?
The Dyersburg area has 39.9 salons, barbers and spas per 10,000 households, 15% below the U.S. rate of 47.2. Spending per business is $196K, 8% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Dyersburg area would have about 54, against 59 on map listings. There is one business with payroll in the industry for every 2,110 households, against one for every 804 across the U.S.
How fast is the Dyersburg, TN area growing?
Population estimates put the Dyersburg area at 36,320 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 14,769 households. Median household income in the Dyersburg area is $58,154, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Dyersburg area scores 36 for salons, barbers and spas (lower middle), #434 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dyersburg area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Dyersburg area
Screening a site or an acquisition in the Dyersburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Dyersburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.