Groundwork

Beauty and personal care · County · Tennessee

Salons, barbers and spas in Davidson County, TN

The salons, barbers and spas in Davidson County, TN, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #1,790 of 2,385 scored counties
#65 of 86 scored counties in Tennessee

Listings
1,708
262 chain locations (15%)
Official establishments
344
+11.0% since 2019
Household spending a year
$305.3M
On personal care products and services · $940 a household
Spending per listing
$179K
16% below the U.S.
Listings per 10k households
52.6
11% above the U.S.
Population, 2025
745,904
+4.2% since 2020

See the salons, barbers and spas around any address in Davidson County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Davidson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for salons, barbers and spas in Davidson County is 39 (lower middle), #1,790 of 2,385 scored counties and #65 of 86 scored counties in Tennessee. That puts it in the bottom quarter of counties.

Households in Davidson County spend about $305.3M a year on personal care products and services, or $940 per household, 6% below the U.S. average. Spread across 1,708 salons, barbers and spas, that is $179K per business, 16% below the U.S. figure of $213K.

Davidson County has 1,708 salons, barbers and spas on map listings as of September 2026. 262 of them (15%) are chain locations, against 15% across the U.S. That comes to 52.6 for every 10,000 households, 11% above the U.S. rate of 47.2.

In 2023, official counts showed 344 businesses with payroll in Davidson County classed as personal care services, up 11.0% from 2019. That is one for every 944 households, against one for every 804 across the U.S. Since fiscal 2022, 35 SBA-backed loans worth $20.3M have gone to businesses classed as personal care services in Davidson County. Population estimates put the population change in Davidson County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%).

How Davidson County compares

The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Davidson County, TN compared with Tennessee and the U.S.
MeasureDavidson CountyTennesseeU.S.
Listings per 10k households52.645.547.2
Spending per listing$179K$192K$213K
Households per official establishment9441,328804
Official establishment growth, 2019–2023+11.0%+21.1%+14.1%
Population growth, 2020–2025+4.2%+5.6%+3.1%
Spending per household on personal care products and services$940$874$1,005
Median household income$77,853$69,595$80,734
Groundwork market score3949

Official counts and lending

Businesses

Official establishments, 2019 to 2023
310 → 344+11.0% over the period
Employees, 2023
2,479
Annual payroll, 2023
$104.3M
One-person businesses, 2023
4,320Businesses with no payroll
Map listings, September 2026
1,708262 chain locations
Listings at the U.S. rate for this spending
1,435The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
35
Amount
$20.3M

SBA-backed loans to businesses classed as personal care services in Davidson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Davidson County

Population, 2025 estimate
745,904+4.2% since 2020
Households
324,907
Median age
36.5
Homes lived in by their owners
53%
Vehicles per household
1.7
Land area
504 sq. mi.
People per square mile
1,421
Median household income
$77,853+28.9% vs. 2015–2019, before inflation
Average household income
$113,747
Median home value
$417,400
Jobs located here
594,502
Daytime population
954,372Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Davidson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Davidson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Tennessee

Every Tennessee market ranked →

The highest-scoring counties in Tennessee for salons, barbers and spas, numbered among those based in Tennessee, with Davidson County marked.

Top counties in Tennessee

Counties in Tennessee ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Fayette County, TN872715.7$601K+7.7%#20 of 2,385
2Cheatham County, TN804427.0$347K+4.1%#72 of 2,385
3Roane County, TN795524.1$358K+7.0%#89 of 2,385
4Trousdale County, TN78513.5$619K+8.4%#98 of 2,385
5Loudon County, TN786627.4$343K+15.6%#110 of 2,385
6Jefferson County, TN775324.3$343K+9.3%#125 of 2,385
7Hickman County, TN751212.7$650K+5.0%#156 of 2,385
8Union County, TN751215.1$526K+8.1%#161 of 2,385
9Meigs County, TN741019.1$417K+10.8%#181 of 2,385
10Marshall County, TN744230.8$282K+10.5%#196 of 2,385
65Davidson County, TN391,70852.6$179K+4.2%#1,790 of 2,385

Other business types in Davidson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Davidson County, TN?

Map listings as of September 2026 show 1,708 salons, barbers and spas in Davidson County. 262 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 344 businesses with payroll classed as personal care services in 2023, up 11.0% from 2019. Official counts list 4,320 one-person businesses without payroll.

How much do households in Davidson County, TN spend on personal care products and services?

About $305.3M a year, or $940 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 1,708 salons, barbers and spas on map listings, it comes to $179K per business. It is estimated from the incomes of the 324,907 households in Davidson County and national spending patterns by income.

How does Davidson County, TN compare with the U.S. for salons, barbers and spas?

Davidson County has 52.6 salons, barbers and spas per 10,000 households, 11% above the U.S. rate of 47.2. Spending per business is $179K, 16% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Davidson County would have about 1,435, against 1,708 on map listings. There is one business with payroll in the industry for every 944 households, against one for every 804 across the U.S. The official count rose 11.0% from 2019 to 2023, against +14.1% for the U.S.

How fast is Davidson County, TN growing?

Population estimates put Davidson County at 745,904 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 324,907 households. The median household income in Davidson County is $77,853 a year, 4% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Davidson County scores 39 for salons, barbers and spas (lower middle), #1,790 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Davidson County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Davidson County

Screening a site or an acquisition in Davidson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Davidson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.