Beauty and personal care · Small-town market · Michigan
Salons, barbers and spas in the Alpena, MI area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Alpena, MI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #323 of 538 scored small-town markets
#17 of 18 scored small-town markets based in Michigan
- Listings
- 46
- 7 chain locations (15%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $10.9M
- On personal care products and services · $841 a household
- Spending per listing
- $238K
- 12% above the U.S.
- Listings per 10k households
- 35.3
- 25% below the U.S.
- Population, 2025
- 28,853
- −0.1% since 2020
See the salons, barbers and spas around any address in the Alpena area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Alpena area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $841 per household (16% below the U.S. average), households in the Alpena area spend about $10.9M a year on personal care products and services. That works out to $238K per business, 12% above the U.S. figure of $213K.
There are 46 salons, barbers and spas on map listings in the Alpena area as of September 2026. 7 of them (15%) are chain locations, against 15% across the U.S. That is 35.3 per 10,000 households, 25% below the U.S. rate of 47.2.
In 2023, official counts showed 8 businesses with payroll in the Alpena area classed as personal care services. That is one for every 1,627 households, against one for every 804 across the U.S. Official counts list 100 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $18K has gone to businesses classed as personal care services in the Alpena area.
Population estimates show the Alpena area declined 0.1% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in the Alpena area is 46 (lower middle), #323 of 538 scored small-town markets and #17 of 18 scored small-town markets based in Michigan.
How the Alpena area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Alpena area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.3 | 39.0 | 47.2 |
| Spending per listing | $238K | $253K | $213K |
| Households per official establishment | 1,627 | 1,186 | 804 |
| Official establishment growth, 2019–2023 | n/a | +9.9% | +14.1% |
| Population growth, 2020–2025 | −0.1% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $841 | $986 | $1,005 |
| Median household income | $53,950 | $72,875 | $80,734 |
| Groundwork market score | 46 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 17
- Annual payroll, 2023
- $481K
- One-person businesses, 2023
- 100Businesses with no payroll
- Map listings, September 2026
- 467 chain locations
- Listings at the U.S. rate for this spending
- 52The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $18K
SBA-backed loans to businesses classed as personal care services in the Alpena area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Alpena area
- Population, 2025 estimate
- 28,853−0.1% since 2020
- Households
- 13,019
- Median age
- 47.4
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.7
- Land area
- 572 sq. mi.
- People per square mile
- 50
- Median household income
- $53,950+24.4% vs. 2015–2019, before inflation
- Average household income
- $74,418
- Median home value
- $153,900
- Jobs located here
- 11,363
- Daytime population
- 29,194Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Alpena area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Alpena area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for salons, barbers and spas, numbered among those based in Michigan (a market based in another state is listed without a number), with the Alpena area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 84 | 101 | 22.2 | $463K | +2.1% | #3 of 538 |
| 2Houghton, MI | 82 | 38 | 24.6 | $363K | +1.8% | #5 of 538 |
| 3Coldwater, MI | 74 | 45 | 26.6 | $335K | +2.5% | #30 of 538 |
| Marinette, WI-MI | 70 | 83 | 28.2 | $312K | +0.3% | #50 of 538 |
| 4Hillsdale, MI | 69 | 43 | 24.1 | $375K | 0.0% | #55 of 538 |
| 5Owosso, MI | 67 | 91 | 32.4 | $285K | −0.4% | #74 of 538 |
| 6Adrian, MI | 64 | 119 | 30.6 | $308K | −1.6% | #94 of 538 |
| 7Marquette, MI | 63 | 83 | 29.4 | $308K | +2.3% | #105 of 538 |
| 8Ludington, MI | 62 | 35 | 27.3 | $337K | 0.0% | #116 of 538 |
| 9Escanaba, MI | 62 | 50 | 31.3 | $279K | −0.8% | #119 of 538 |
| 17Alpena, MI | 46 | 46 | 35.3 | $238K | −0.1% | #323 of 538 |
Other business types in the Alpena area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons36
- Barbershops
- Nail salons
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Alpena, MI area?
As of September 2026, map listings count 46 salons, barbers and spas in the Alpena area. 7 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 8 businesses with payroll classed as personal care services in 2023. Official counts also show 100 one-person businesses without payroll.
How much do households in the Alpena, MI area spend on personal care products and services?
About $10.9M a year, or $841 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 46 salons, barbers and spas on map listings, it comes to $238K per business. It is estimated from the incomes of the 13,019 households in the Alpena area and national spending patterns by income.
How does the Alpena, MI area compare with the U.S. for salons, barbers and spas?
The Alpena area has 35.3 salons, barbers and spas per 10,000 households, 25% below the U.S. rate of 47.2. Spending per business is $238K, 12% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Alpena area would have about 52, against 46 on map listings. There is one business with payroll in the industry for every 1,627 households, against one for every 804 across the U.S.
How fast is the Alpena, MI area growing?
Population estimates put the Alpena area at 28,853 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 13,019 households. The median household income in the Alpena area is $53,950 a year, 33% below the U.S. median of $80,734. That rose 24.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Alpena area scores 46 for salons, barbers and spas (lower middle), #323 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Alpena area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Alpena area
Screening a site or an acquisition in the Alpena area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Alpena area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.