Beauty and personal care · County · Michigan
Salons, barbers and spas in Oscoda County, MI
How Oscoda County, MI compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $3M
- On personal care products and services · $785 a household
- Spending per listing
- $425K
- Twice the U.S.
- Listings per 10k households
- 18.5
- 61% below the U.S.
- Population, 2025
- 8,723
- +6.0% since 2020
See the salons, barbers and spas around any address in Oscoda County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oscoda County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Oscoda County spend about $3M a year on personal care products and services, or $785 per household, 22% below the U.S. average. Spread across 7 salons, barbers and spas, that is $425K per business, twice the U.S. figure of $213K.
There are 7 salons, barbers and spas on map listings in Oscoda County as of September 2026. One of them (14%) is a chain location, against 15% across the U.S. Per 10,000 households, that is 18.5, 61% below the U.S. rate of 47.2.
In 2023, official counts showed 3 businesses with payroll in Oscoda County classed as personal care services. That is one for every 1,263 households, against one for every 804 across the U.S. Another 13 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Oscoda County grew 6.0%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Oscoda County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oscoda County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.5 | 39.0 | 47.2 |
| Spending per listing | $425K | $253K | $213K |
| Households per official establishment | 1,263 | 1,186 | 804 |
| Official establishment growth, 2019–2023 | n/a | +9.9% | +14.1% |
| Population growth, 2020–2025 | +6.0% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $785 | $986 | $1,005 |
| Median household income | $49,515 | $72,875 | $80,734 |
| Groundwork market score | Not scored | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 7
- Annual payroll, 2023
- $95K
- One-person businesses, 2023
- 13Businesses with no payroll
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Oscoda County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oscoda County
- Population, 2025 estimate
- 8,723+6.0% since 2020
- Households
- 3,788
- Median age
- 50.7
- Homes lived in by their owners
- 87%
- Vehicles per household
- 1.7
- Land area
- 566 sq. mi.
- People per square mile
- 15
- Median household income
- $49,515
- Average household income
- $61,414
- Median home value
- $125,500
- Jobs located here
- 1,700
- Daytime population
- 7,573Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oscoda County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Oscoda County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for salons, barbers and spas, numbered among those based in Michigan, with Oscoda County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 84 | 16 | 16.6 | $692K | +3.0% | #40 of 2,385 |
| 2Barry County, MI | 84 | 46 | 18.8 | $531K | +2.2% | #42 of 2,385 |
| 3Allegan County, MI | 80 | 101 | 22.2 | $463K | +2.1% | #67 of 2,385 |
| 4Cass County, MI | 79 | 34 | 16.0 | $605K | +0.2% | #75 of 2,385 |
| 5Monroe County, MI | 78 | 140 | 22.2 | $452K | +0.7% | #107 of 2,385 |
| 6Benzie County, MI | 77 | 19 | 24.6 | $395K | +3.1% | #122 of 2,385 |
| 7Antrim County, MI | 76 | 32 | 28.8 | $333K | +5.3% | #152 of 2,385 |
| 8Kalkaska County, MI | 75 | 17 | 21.8 | $411K | +4.3% | #167 of 2,385 |
| 9Houghton County, MI | 74 | 36 | 25.2 | $356K | +1.6% | #185 of 2,385 |
| 10Gladwin County, MI | 73 | 26 | 23.0 | $370K | +2.8% | #212 of 2,385 |
| Oscoda County, MI | Not scored | 7 | 18.5 | $425K | +6.0% |
Other business types in Oscoda County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Oscoda County, MI?
As of September 2026, map listings count 7 salons, barbers and spas in Oscoda County. One of them (14%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts list 13 one-person businesses without payroll.
How much do households in Oscoda County, MI spend on personal care products and services?
About $3M a year, or $785 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 7 salons, barbers and spas on map listings, it comes to $425K per business. It is estimated from the incomes of the 3,788 households in Oscoda County and national spending patterns by income.
How does Oscoda County, MI compare with the U.S. for salons, barbers and spas?
Oscoda County has 18.5 salons, barbers and spas per 10,000 households, 61% below the U.S. rate of 47.2. Spending per business is $425K, twice the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Oscoda County would have about 14, against 7 on map listings. There is one business with payroll in the industry for every 1,263 households, against one for every 804 across the U.S.
How fast is Oscoda County, MI growing?
Population estimates put Oscoda County at 8,723 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 3,788 households. The median household income in Oscoda County is $49,515 a year, 39% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oscoda County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Oscoda County
Screening a site or an acquisition in Oscoda County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oscoda County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.