Groundwork

Beauty and personal care · County · Michigan

Salons, barbers and spas in Macomb County, MI

Competitor counts, household spending and official business counts for salons, barbers and spas in Macomb County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #1,462 of 2,385 scored counties
#61 of 73 scored counties in Michigan

Listings
1,569
286 chain locations (18%)
Official establishments
385
+13.9% since 2019
Household spending a year
$360.5M
On personal care products and services · $1,005 a household
Spending per listing
$230K
8% above the U.S.
Listings per 10k households
43.7
7% below the U.S.
Population, 2025
886,221
+0.7% since 2020

See the salons, barbers and spas around any address in Macomb County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Macomb County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1,569 salons, barbers and spas in Macomb County. Chain locations make up 18% of them, against 15% across the U.S. Per 10,000 households, that is 43.7, 7% below the U.S. rate of 47.2.

Household spending on personal care products and services in Macomb County comes to about $360.5M a year: $1,005 per household, in line with the U.S. average. That is about $230K of household spending for each business on map listings, 8% above the U.S. figure of $213K.

The official count of businesses with payroll classed as personal care services in Macomb County was 385 in 2023, up 13.9% from 2019. That is one for every 932 households, against one for every 804 across the U.S. Official counts list 6,572 one-person businesses without payroll. Since fiscal 2022, 22 SBA-backed loans worth $6.5M have gone to businesses classed as personal care services in Macomb County.

Between 2020 and 2025, the population of Macomb County grew 0.7%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Macomb County is 45 (lower middle), #1,462 of 2,385 scored counties and #61 of 73 scored counties in Michigan.

How Macomb County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Macomb County, MI compared with Michigan and the U.S.
MeasureMacomb CountyMichiganU.S.
Listings per 10k households43.739.047.2
Spending per listing$230K$253K$213K
Households per official establishment9321,186804
Official establishment growth, 2019–2023+13.9%+9.9%+14.1%
Population growth, 2020–2025+0.7%+0.6%+3.1%
Spending per household on personal care products and services$1,005$986$1,005
Median household income$77,837$72,875$80,734
Groundwork market score4561

Official counts and lending

Businesses

Official establishments, 2019 to 2023
338 → 385+13.9% over the period
Employees, 2023
1,550
Annual payroll, 2023
$39.2M
One-person businesses, 2023
6,572Businesses with no payroll
Map listings, September 2026
1,569286 chain locations
Listings at the U.S. rate for this spending
1,695The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
22
Amount
$6.5M

SBA-backed loans to businesses classed as personal care services in Macomb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Macomb County

Population, 2025 estimate
886,221+0.7% since 2020
Households
358,668
Median age
42.0
Homes lived in by their owners
75%
Vehicles per household
1.7
Land area
479 sq. mi.
People per square mile
1,835
Median household income
$77,837+23.8% vs. 2015–2019, before inflation
Average household income
$98,852
Median home value
$243,900
Jobs located here
329,207
Daytime population
825,351Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Macomb County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Macomb County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for salons, barbers and spas, numbered among those based in Michigan, with Macomb County marked.

Top counties in Michigan

Counties in Michigan ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Leelanau County, MI841616.6$692K+3.0%#40 of 2,385
2Barry County, MI844618.8$531K+2.2%#42 of 2,385
3Allegan County, MI8010122.2$463K+2.1%#67 of 2,385
4Cass County, MI793416.0$605K+0.2%#75 of 2,385
5Monroe County, MI7814022.2$452K+0.7%#107 of 2,385
6Benzie County, MI771924.6$395K+3.1%#122 of 2,385
7Antrim County, MI763228.8$333K+5.3%#152 of 2,385
8Kalkaska County, MI751721.8$411K+4.3%#167 of 2,385
9Houghton County, MI743625.2$356K+1.6%#185 of 2,385
10Gladwin County, MI732623.0$370K+2.8%#212 of 2,385
61Macomb County, MI451,56943.7$230K+0.7%#1,462 of 2,385

Other business types in Macomb County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Macomb County, MI?

Macomb County has 1,569 salons, barbers and spas on map listings as of September 2026. 286 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 385 businesses with payroll classed as personal care services in 2023, up 13.9% from 2019. Official counts also show 6,572 one-person businesses without payroll.

How much do households in Macomb County, MI spend on personal care products and services?

About $360.5M a year, or $1,005 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 1,569 salons, barbers and spas on map listings, it comes to $230K per business. It is estimated from the incomes of the 358,668 households in Macomb County and national spending patterns by income.

How does Macomb County, MI compare with the U.S. for salons, barbers and spas?

Macomb County has 43.7 salons, barbers and spas per 10,000 households, 7% below the U.S. rate of 47.2. Spending per business is $230K, 8% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Macomb County would have about 1,695, against 1,569 on map listings. There is one business with payroll in the industry for every 932 households, against one for every 804 across the U.S. The official count rose 13.9% from 2019 to 2023, against +14.1% for the U.S.

How fast is Macomb County, MI growing?

Population estimates put Macomb County at 886,221 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 358,668 households. Median household income in Macomb County is $77,837, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Macomb County scores 45 for salons, barbers and spas (lower middle), #1,462 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Macomb County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Macomb County

Screening a site or an acquisition in Macomb County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Macomb County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.