Groundwork

Beauty and personal care · County · Michigan

Salons, barbers and spas in Clinton County, MI

Competitor counts, household spending and official business counts for salons, barbers and spas in Clinton County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 73 out of 100: Upper middle

Ranked #213 of 2,385 scored counties
#11 of 73 scored counties in Michigan

Listings
92
19 chain locations (21%)
Official establishments
20
Businesses with payroll, 2023
Household spending a year
$34M
On personal care products and services · $1,075 a household
Spending per listing
$370K
74% above the U.S.
Listings per 10k households
29.1
38% below the U.S.
Population, 2025
80,432
+1.6% since 2020

See the salons, barbers and spas around any address in Clinton County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clinton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for salons, barbers and spas in Clinton County is 73 (upper middle), #213 of 2,385 scored counties and #11 of 73 scored counties in Michigan. That puts it in the top 10% of counties for salons, barbers and spas.

As of September 2026, map listings count 92 salons, barbers and spas in Clinton County. Chain locations make up 21% of them, against 15% across the U.S. That comes to 29.1 for every 10,000 households, 38% below the U.S. rate of 47.2.

Households in Clinton County spend about $34M a year on personal care products and services, or $1,075 per household, 7% above the U.S. average. That works out to $370K per business, 74% above the U.S. figure of $213K.

Official counts show 20 businesses with payroll classed as personal care services in Clinton County in 2023. That is one for every 1,582 households, against one for every 804 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $433K have gone to businesses classed as personal care services in Clinton County. Between 2020 and 2025, the population of Clinton County grew 1.6%, slower than the U.S. (+3.1%).

How Clinton County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Clinton County, MI compared with Michigan and the U.S.
MeasureClinton CountyMichiganU.S.
Listings per 10k households29.139.047.2
Spending per listing$370K$253K$213K
Households per official establishment1,5821,186804
Official establishment growth, 2019–2023n/a+9.9%+14.1%
Population growth, 2020–2025+1.6%+0.6%+3.1%
Spending per household on personal care products and services$1,075$986$1,005
Median household income$88,210$72,875$80,734
Groundwork market score7361

Official counts and lending

Businesses

Official establishments, 2019 to 2023
18 → 20
Employees, 2023
77
Annual payroll, 2023
$2.4M
One-person businesses, 2023
315Businesses with no payroll
Map listings, September 2026
9219 chain locations
Listings at the U.S. rate for this spending
160The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$433K

SBA-backed loans to businesses classed as personal care services in Clinton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Clinton County

Population, 2025 estimate
80,432+1.6% since 2020
Households
31,639
Median age
41.8
Homes lived in by their owners
82%
Vehicles per household
2.0
Land area
567 sq. mi.
People per square mile
140
Median household income
$88,210+25.3% vs. 2015–2019, before inflation
Average household income
$112,690
Median home value
$259,500
Jobs located here
19,511
Daytime population
64,429Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Clinton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Clinton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for salons, barbers and spas, numbered among those based in Michigan, with Clinton County marked.

Top counties in Michigan

Counties in Michigan ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Leelanau County, MI841616.6$692K+3.0%#40 of 2,385
2Barry County, MI844618.8$531K+2.2%#42 of 2,385
3Allegan County, MI8010122.2$463K+2.1%#67 of 2,385
4Cass County, MI793416.0$605K+0.2%#75 of 2,385
5Monroe County, MI7814022.2$452K+0.7%#107 of 2,385
6Benzie County, MI771924.6$395K+3.1%#122 of 2,385
7Antrim County, MI763228.8$333K+5.3%#152 of 2,385
8Kalkaska County, MI751721.8$411K+4.3%#167 of 2,385
9Houghton County, MI743625.2$356K+1.6%#185 of 2,385
10Gladwin County, MI732623.0$370K+2.8%#212 of 2,385
11Clinton County, MI739229.1$370K+1.6%#213 of 2,385

Other business types in Clinton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in Clinton County, MI?

Clinton County has 92 salons, barbers and spas on map listings as of September 2026. 19 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 20 businesses with payroll classed as personal care services in 2023. Another 315 one-person businesses have no payroll, by official counts.

How much do households in Clinton County, MI spend on personal care products and services?

About $34M a year, or $1,075 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 92 salons, barbers and spas on map listings, it comes to $370K per business. It is estimated from the incomes of the 31,639 households in Clinton County and national spending patterns by income.

How does Clinton County, MI compare with the U.S. for salons, barbers and spas?

Clinton County has 29.1 salons, barbers and spas per 10,000 households, 38% below the U.S. rate of 47.2. Spending per business is $370K, 74% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Clinton County would have about 160, against 92 on map listings. There is one business with payroll in the industry for every 1,582 households, against one for every 804 across the U.S.

How fast is Clinton County, MI growing?

Population estimates put Clinton County at 80,432 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 31,639 households. Median household income in Clinton County is $88,210, 9% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clinton County scores 73 for salons, barbers and spas (upper middle), #213 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Clinton County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Clinton County

Screening a site or an acquisition in Clinton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Clinton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.