Beauty and personal care · County · Michigan
Salons, barbers and spas in Newaygo County, MI
Competitor counts, household spending and official business counts for salons, barbers and spas in Newaygo County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #384 of 2,385 scored counties
#23 of 73 scored counties in Michigan
- Listings
- 54
- 15 chain locations (28%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $17.6M
- On personal care products and services · $895 a household
- Spending per listing
- $326K
- 53% above the U.S.
- Listings per 10k households
- 27.5
- 42% below the U.S.
- Population, 2025
- 51,622
- +3.1% since 2020
See the salons, barbers and spas around any address in Newaygo County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 54 salons, barbers and spas in Newaygo County. Of those, 15 are chain locations, or 28%, against 15% across the U.S. Per 10,000 households, that is 27.5, 42% below the U.S. rate of 47.2.
Households in Newaygo County spend about $17.6M a year on personal care products and services, or $895 per household, 11% below the U.S. average. That works out to $326K per business, 53% above the U.S. figure of $213K.
In 2023, official counts showed 11 businesses with payroll in Newaygo County classed as personal care services. That is one for every 1,786 households, against one for every 804 across the U.S. Another 93 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $43K have gone to businesses classed as personal care services in Newaygo County.
Between 2020 and 2025, the population of Newaygo County grew 3.1%, in step with the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Newaygo County is 67 (upper middle), #384 of 2,385 scored counties and #23 of 73 scored counties in Michigan. That puts it in the top quarter of counties.
How Newaygo County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Newaygo County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.5 | 39.0 | 47.2 |
| Spending per listing | $326K | $253K | $213K |
| Households per official establishment | 1,786 | 1,186 | 804 |
| Official establishment growth, 2019–2023 | n/a | +9.9% | +14.1% |
| Population growth, 2020–2025 | +3.1% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $895 | $986 | $1,005 |
| Median household income | $63,304 | $72,875 | $80,734 |
| Groundwork market score | 67 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 11
- Employees, 2023
- 52
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- 93Businesses with no payroll
- Map listings, September 2026
- 5415 chain locations
- Listings at the U.S. rate for this spending
- 83The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $43K
SBA-backed loans to businesses classed as personal care services in Newaygo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Newaygo County
- Population, 2025 estimate
- 51,622+3.1% since 2020
- Households
- 19,651
- Median age
- 42.9
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.0
- Land area
- 839 sq. mi.
- People per square mile
- 61
- Median household income
- $63,304+25.8% vs. 2015–2019, before inflation
- Average household income
- $79,003
- Median home value
- $186,700
- Jobs located here
- 10,466
- Daytime population
- 41,120Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newaygo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for salons, barbers and spas, numbered among those based in Michigan, with Newaygo County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 84 | 16 | 16.6 | $692K | +3.0% | #40 of 2,385 |
| 2Barry County, MI | 84 | 46 | 18.8 | $531K | +2.2% | #42 of 2,385 |
| 3Allegan County, MI | 80 | 101 | 22.2 | $463K | +2.1% | #67 of 2,385 |
| 4Cass County, MI | 79 | 34 | 16.0 | $605K | +0.2% | #75 of 2,385 |
| 5Monroe County, MI | 78 | 140 | 22.2 | $452K | +0.7% | #107 of 2,385 |
| 6Benzie County, MI | 77 | 19 | 24.6 | $395K | +3.1% | #122 of 2,385 |
| 7Antrim County, MI | 76 | 32 | 28.8 | $333K | +5.3% | #152 of 2,385 |
| 8Kalkaska County, MI | 75 | 17 | 21.8 | $411K | +4.3% | #167 of 2,385 |
| 9Houghton County, MI | 74 | 36 | 25.2 | $356K | +1.6% | #185 of 2,385 |
| 10Gladwin County, MI | 73 | 26 | 23.0 | $370K | +2.8% | #212 of 2,385 |
| 23Newaygo County, MI | 67 | 54 | 27.5 | $326K | +3.1% | #384 of 2,385 |
Other business types in Newaygo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas67
- Hair salons54
- Barbershops
- Nail salons
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Newaygo County, MI?
There are 54 salons, barbers and spas on map listings in Newaygo County as of September 2026. 15 of them (28%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 11 businesses with payroll classed as personal care services in 2023. Official counts list 93 one-person businesses without payroll.
How much do households in Newaygo County, MI spend on personal care products and services?
About $17.6M a year, or $895 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 54 salons, barbers and spas on map listings, it comes to $326K per business. It is estimated from the incomes of the 19,651 households in Newaygo County and national spending patterns by income.
How does Newaygo County, MI compare with the U.S. for salons, barbers and spas?
Newaygo County has 27.5 salons, barbers and spas per 10,000 households, 42% below the U.S. rate of 47.2. Spending per business is $326K, 53% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Newaygo County would have about 83, against 54 on map listings. There is one business with payroll in the industry for every 1,786 households, against one for every 804 across the U.S.
How fast is Newaygo County, MI growing?
Population estimates put Newaygo County at 51,622 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 19,651 households. Median household income in Newaygo County is $63,304, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newaygo County scores 67 for salons, barbers and spas (upper middle), #384 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newaygo County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Newaygo County
Screening a site or an acquisition in Newaygo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.