Beauty and personal care · County · Michigan
Salons, barbers and spas in Benzie County, MI
Competitor counts, household spending and official business counts for salons, barbers and spas in Benzie County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #122 of 2,385 scored counties
#6 of 73 scored counties in Michigan
- Listings
- 19
- 1 chain location (5%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $7.5M
- On personal care products and services · $974 a household
- Spending per listing
- $395K
- 86% above the U.S.
- Listings per 10k households
- 24.6
- 48% below the U.S.
- Population, 2025
- 18,568
- +3.1% since 2020
See the salons, barbers and spas around any address in Benzie County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Benzie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Benzie County has a Groundwork market score of 77 (high): #122 of 2,385 scored counties and #6 of 73 scored counties in Michigan. That puts it in the top 10% of counties for salons, barbers and spas.
As of September 2026, map listings count 19 salons, barbers and spas in Benzie County. One of them (5%) is a chain location, against 15% across the U.S. That is 24.6 per 10,000 households, 48% below the U.S. rate of 47.2.
Households in Benzie County spend about $7.5M a year on personal care products and services, or $974 per household, 3% below the U.S. average. That is about $395K of household spending for each business on map listings, 86% above the U.S. figure of $213K.
Official counts show 4 businesses with payroll classed as personal care services in Benzie County in 2023. That is one for every 1,927 households, against one for every 804 across the U.S. Population estimates show Benzie County grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%).
How Benzie County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Benzie County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.6 | 39.0 | 47.2 |
| Spending per listing | $395K | $253K | $213K |
| Households per official establishment | 1,927 | 1,186 | 804 |
| Official establishment growth, 2019–2023 | n/a | +9.9% | +14.1% |
| Population growth, 2020–2025 | +3.1% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $974 | $986 | $1,005 |
| Median household income | $74,834 | $72,875 | $80,734 |
| Groundwork market score | 77 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4
- Employees, 2023
- 8
- Annual payroll, 2023
- $95K
- One-person businesses, 2023
- 73Businesses with no payroll
- Map listings, September 2026
- 191 chain location
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Benzie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Benzie County
- Population, 2025 estimate
- 18,568+3.1% since 2020
- Households
- 7,708
- Median age
- 50.0
- Homes lived in by their owners
- 88%
- Vehicles per household
- 2.0
- Land area
- 320 sq. mi.
- People per square mile
- 57
- Median household income
- $74,834+29.1% vs. 2015–2019, before inflation
- Average household income
- $98,649
- Median home value
- $285,700
- Jobs located here
- 3,869
- Daytime population
- 15,392Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Benzie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Benzie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for salons, barbers and spas, numbered among those based in Michigan, with Benzie County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 84 | 16 | 16.6 | $692K | +3.0% | #40 of 2,385 |
| 2Barry County, MI | 84 | 46 | 18.8 | $531K | +2.2% | #42 of 2,385 |
| 3Allegan County, MI | 80 | 101 | 22.2 | $463K | +2.1% | #67 of 2,385 |
| 4Cass County, MI | 79 | 34 | 16.0 | $605K | +0.2% | #75 of 2,385 |
| 5Monroe County, MI | 78 | 140 | 22.2 | $452K | +0.7% | #107 of 2,385 |
| 6Benzie County, MI | 77 | 19 | 24.6 | $395K | +3.1% | #122 of 2,385 |
| 7Antrim County, MI | 76 | 32 | 28.8 | $333K | +5.3% | #152 of 2,385 |
| 8Kalkaska County, MI | 75 | 17 | 21.8 | $411K | +4.3% | #167 of 2,385 |
| 9Houghton County, MI | 74 | 36 | 25.2 | $356K | +1.6% | #185 of 2,385 |
| 10Gladwin County, MI | 73 | 26 | 23.0 | $370K | +2.8% | #212 of 2,385 |
Other business types in Benzie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas77
- Hair salons64
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Benzie County, MI?
Benzie County has 19 salons, barbers and spas on map listings as of September 2026. One of them (5%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4 businesses with payroll classed as personal care services in 2023. Another 73 one-person businesses have no payroll, by official counts.
How much do households in Benzie County, MI spend on personal care products and services?
About $7.5M a year, or $974 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 19 salons, barbers and spas on map listings, it comes to $395K per business. It is estimated from the incomes of the 7,708 households in Benzie County and national spending patterns by income.
How does Benzie County, MI compare with the U.S. for salons, barbers and spas?
Benzie County has 24.6 salons, barbers and spas per 10,000 households, 48% below the U.S. rate of 47.2. Spending per business is $395K, 86% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Benzie County would have about 35, against 19 on map listings. There is one business with payroll in the industry for every 1,927 households, against one for every 804 across the U.S.
How fast is Benzie County, MI growing?
Population estimates put Benzie County at 18,568 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 7,708 households. Median household income in Benzie County is $74,834, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Benzie County scores 77 for salons, barbers and spas (high), #122 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Benzie County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Benzie County
Screening a site or an acquisition in Benzie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Benzie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.