Beauty and personal care · County · Michigan
Salons, barbers and spas in Eaton County, MI
Competitor counts, household spending and official business counts for salons, barbers and spas in Eaton County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #651 of 2,385 scored counties
#35 of 73 scored counties in Michigan
- Listings
- 164
- 37 chain locations (23%)
- Official establishments
- 28
- +12.0% since 2019
- Household spending a year
- $45.3M
- On personal care products and services · $998 a household
- Spending per listing
- $276K
- 30% above the U.S.
- Listings per 10k households
- 36.1
- 24% below the U.S.
- Population, 2025
- 109,581
- +0.4% since 2020
See the salons, barbers and spas around any address in Eaton County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Eaton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $998 per household (in line with the U.S. average), households in Eaton County spend about $45.3M a year on personal care products and services. That works out to $276K per business, 30% above the U.S. figure of $213K.
There are 164 salons, barbers and spas on map listings in Eaton County as of September 2026. Chain locations make up 23% of them, against 15% across the U.S. That comes to 36.1 for every 10,000 households, 24% below the U.S. rate of 47.2.
Official counts show 28 businesses with payroll classed as personal care services in Eaton County in 2023, up 12.0% from 2019. That is one for every 1,622 households, against one for every 804 across the U.S. Official counts also show 464 one-person businesses without payroll.
Between 2020 and 2025, the population of Eaton County grew 0.4%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Eaton County is 60 (upper middle), #651 of 2,385 scored counties and #35 of 73 scored counties in Michigan.
How Eaton County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Eaton County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 36.1 | 39.0 | 47.2 |
| Spending per listing | $276K | $253K | $213K |
| Households per official establishment | 1,622 | 1,186 | 804 |
| Official establishment growth, 2019–2023 | +12.0% | +9.9% | +14.1% |
| Population growth, 2020–2025 | +0.4% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $998 | $986 | $1,005 |
| Median household income | $79,597 | $72,875 | $80,734 |
| Groundwork market score | 60 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25 → 28+12.0% over the period
- Employees, 2023
- 135
- Annual payroll, 2023
- $3.8M
- One-person businesses, 2023
- 464Businesses with no payroll
- Map listings, September 2026
- 16437 chain locations
- Listings at the U.S. rate for this spending
- 213The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Eaton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Eaton County
- Population, 2025 estimate
- 109,581+0.4% since 2020
- Households
- 45,428
- Median age
- 42.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 575 sq. mi.
- People per square mile
- 190
- Median household income
- $79,597+23.7% vs. 2015–2019, before inflation
- Average household income
- $96,970
- Median home value
- $216,900
- Jobs located here
- 46,164
- Daytime population
- 108,771Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Eaton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Eaton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for salons, barbers and spas, numbered among those based in Michigan, with Eaton County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 84 | 16 | 16.6 | $692K | +3.0% | #40 of 2,385 |
| 2Barry County, MI | 84 | 46 | 18.8 | $531K | +2.2% | #42 of 2,385 |
| 3Allegan County, MI | 80 | 101 | 22.2 | $463K | +2.1% | #67 of 2,385 |
| 4Cass County, MI | 79 | 34 | 16.0 | $605K | +0.2% | #75 of 2,385 |
| 5Monroe County, MI | 78 | 140 | 22.2 | $452K | +0.7% | #107 of 2,385 |
| 6Benzie County, MI | 77 | 19 | 24.6 | $395K | +3.1% | #122 of 2,385 |
| 7Antrim County, MI | 76 | 32 | 28.8 | $333K | +5.3% | #152 of 2,385 |
| 8Kalkaska County, MI | 75 | 17 | 21.8 | $411K | +4.3% | #167 of 2,385 |
| 9Houghton County, MI | 74 | 36 | 25.2 | $356K | +1.6% | #185 of 2,385 |
| 10Gladwin County, MI | 73 | 26 | 23.0 | $370K | +2.8% | #212 of 2,385 |
| 35Eaton County, MI | 60 | 164 | 36.1 | $276K | +0.4% | #651 of 2,385 |
Other business types in Eaton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons65
- Barbershops70
- Nail salons54
- Spas and skin care61
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Eaton County, MI?
As of September 2026, map listings count 164 salons, barbers and spas in Eaton County. 37 of them (23%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 28 businesses with payroll classed as personal care services in 2023, up 12.0% from 2019. Another 464 one-person businesses have no payroll, by official counts.
How much do households in Eaton County, MI spend on personal care products and services?
About $45.3M a year, or $998 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 164 salons, barbers and spas on map listings, it comes to $276K per business. It is estimated from the incomes of the 45,428 households in Eaton County and national spending patterns by income.
How does Eaton County, MI compare with the U.S. for salons, barbers and spas?
Eaton County has 36.1 salons, barbers and spas per 10,000 households, 24% below the U.S. rate of 47.2. Spending per business is $276K, 30% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Eaton County would have about 213, against 164 on map listings. There is one business with payroll in the industry for every 1,622 households, against one for every 804 across the U.S. The official count rose 12.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is Eaton County, MI growing?
Population estimates put Eaton County at 109,581 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 45,428 households. The median household income in Eaton County is $79,597 a year, in line with the U.S. median of $80,734. That rose 23.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Eaton County scores 60 for salons, barbers and spas (upper middle), #651 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Eaton County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Eaton County
Screening a site or an acquisition in Eaton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Eaton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.