Beauty and personal care · County · Michigan
Salons, barbers and spas in Otsego County, MI
How Otsego County, MI compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #852 of 2,385 scored counties
#48 of 73 scored counties in Michigan
- Listings
- 43
- 9 chain locations (21%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $10.6M
- On personal care products and services · $946 a household
- Spending per listing
- $247K
- 16% above the U.S.
- Listings per 10k households
- 38.3
- 19% below the U.S.
- Population, 2025
- 26,080
- +3.8% since 2020
See the salons, barbers and spas around any address in Otsego County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Otsego County comes to about $10.6M a year: $946 per household, 6% below the U.S. average. That works out to $247K per business, 16% above the U.S. figure of $213K.
Otsego County has 43 salons, barbers and spas on map listings as of September 2026. Of those, 9 are chain locations, or 21%, against 15% across the U.S. That comes to 38.3 for every 10,000 households, 19% below the U.S. rate of 47.2.
In 2023, official counts showed 9 businesses with payroll in Otsego County classed as personal care services. That is one for every 1,248 households, against one for every 804 across the U.S. Official counts also show 63 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $75K have gone to businesses classed as personal care services in Otsego County.
Population estimates put the population change in Otsego County from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). For salons, barbers and spas, Otsego County has a Groundwork market score of 56 (upper middle): #852 of 2,385 scored counties and #48 of 73 scored counties in Michigan.
How Otsego County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otsego County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.3 | 39.0 | 47.2 |
| Spending per listing | $247K | $253K | $213K |
| Households per official establishment | 1,248 | 1,186 | 804 |
| Official establishment growth, 2019–2023 | n/a | +9.9% | +14.1% |
| Population growth, 2020–2025 | +3.8% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $946 | $986 | $1,005 |
| Median household income | $68,183 | $72,875 | $80,734 |
| Groundwork market score | 56 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 9
- Employees, 2023
- 58
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- 63Businesses with no payroll
- Map listings, September 2026
- 439 chain locations
- Listings at the U.S. rate for this spending
- 50The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $75K
SBA-backed loans to businesses classed as personal care services in Otsego County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otsego County
- Population, 2025 estimate
- 26,080+3.8% since 2020
- Households
- 11,231
- Median age
- 44.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 515 sq. mi.
- People per square mile
- 50
- Median household income
- $68,183+25.5% vs. 2015–2019, before inflation
- Average household income
- $88,599
- Median home value
- $219,700
- Jobs located here
- 8,813
- Daytime population
- 24,512Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otsego County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for salons, barbers and spas, numbered among those based in Michigan, with Otsego County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 84 | 16 | 16.6 | $692K | +3.0% | #40 of 2,385 |
| 2Barry County, MI | 84 | 46 | 18.8 | $531K | +2.2% | #42 of 2,385 |
| 3Allegan County, MI | 80 | 101 | 22.2 | $463K | +2.1% | #67 of 2,385 |
| 4Cass County, MI | 79 | 34 | 16.0 | $605K | +0.2% | #75 of 2,385 |
| 5Monroe County, MI | 78 | 140 | 22.2 | $452K | +0.7% | #107 of 2,385 |
| 6Benzie County, MI | 77 | 19 | 24.6 | $395K | +3.1% | #122 of 2,385 |
| 7Antrim County, MI | 76 | 32 | 28.8 | $333K | +5.3% | #152 of 2,385 |
| 8Kalkaska County, MI | 75 | 17 | 21.8 | $411K | +4.3% | #167 of 2,385 |
| 9Houghton County, MI | 74 | 36 | 25.2 | $356K | +1.6% | #185 of 2,385 |
| 10Gladwin County, MI | 73 | 26 | 23.0 | $370K | +2.8% | #212 of 2,385 |
| 48Otsego County, MI | 56 | 43 | 38.3 | $247K | +3.8% | #852 of 2,385 |
Other business types in Otsego County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons53
- Barbershops
- Nail salons
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Otsego County, MI?
Map listings as of September 2026 show 43 salons, barbers and spas in Otsego County. 9 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 9 businesses with payroll classed as personal care services in 2023. Another 63 one-person businesses have no payroll, by official counts.
How much do households in Otsego County, MI spend on personal care products and services?
About $10.6M a year, or $946 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 43 salons, barbers and spas on map listings, it comes to $247K per business. It is estimated from the incomes of the 11,231 households in Otsego County and national spending patterns by income.
How does Otsego County, MI compare with the U.S. for salons, barbers and spas?
Otsego County has 38.3 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $247K, 16% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Otsego County would have about 50, against 43 on map listings. There is one business with payroll in the industry for every 1,248 households, against one for every 804 across the U.S.
How fast is Otsego County, MI growing?
Population estimates put Otsego County at 26,080 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 11,231 households. The median household income in Otsego County is $68,183 a year, 16% below the U.S. median of $80,734. That rose 25.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otsego County scores 56 for salons, barbers and spas (upper middle), #852 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otsego County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Otsego County
Screening a site or an acquisition in Otsego County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.