Beauty and personal care · County · Michigan
Salons, barbers and spas in Oceana County, MI
Competitor counts, household spending and official business counts for salons, barbers and spas in Oceana County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #223 of 2,385 scored counties
#13 of 73 scored counties in Michigan
- Listings
- 21
- 2 chain locations (10%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $9.3M
- On personal care products and services · $897 a household
- Spending per listing
- $445K
- 2.1 times the U.S.
- Listings per 10k households
- 20.2
- 57% below the U.S.
- Population, 2025
- 27,177
- +1.7% since 2020
See the salons, barbers and spas around any address in Oceana County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oceana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Oceana County scores 72 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #223 of 2,385 scored counties and #13 of 73 scored counties in Michigan. That puts it in the top 10% of counties for salons, barbers and spas.
Map listings as of September 2026 show 21 salons, barbers and spas in Oceana County. Chain locations make up 10% of them, against 15% across the U.S. Per 10,000 households, that is 20.2, 57% below the U.S. rate of 47.2.
At $897 per household (11% below the U.S. average), households in Oceana County spend about $9.3M a year on personal care products and services. That is about $445K of household spending for each business on map listings, 2.1 times the U.S. figure of $213K.
In 2023, official counts showed 5 businesses with payroll in Oceana County classed as personal care services. That is one for every 2,084 households, against one for every 804 across the U.S. Population estimates show Oceana County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%).
How Oceana County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oceana County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.2 | 39.0 | 47.2 |
| Spending per listing | $445K | $253K | $213K |
| Households per official establishment | 2,084 | 1,186 | 804 |
| Official establishment growth, 2019–2023 | n/a | +9.9% | +14.1% |
| Population growth, 2020–2025 | +1.7% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $897 | $986 | $1,005 |
| Median household income | $62,417 | $72,875 | $80,734 |
| Groundwork market score | 72 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 5
- Employees, 2023
- 8
- Annual payroll, 2023
- $173K
- One-person businesses, 2023
- 55Businesses with no payroll
- Map listings, September 2026
- 212 chain locations
- Listings at the U.S. rate for this spending
- 44The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Oceana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oceana County
- Population, 2025 estimate
- 27,177+1.7% since 2020
- Households
- 10,419
- Median age
- 44.4
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.0
- Land area
- 538 sq. mi.
- People per square mile
- 50
- Median household income
- $62,417+24.6% vs. 2015–2019, before inflation
- Average household income
- $82,476
- Median home value
- $190,100
- Jobs located here
- 5,895
- Daytime population
- 22,540Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oceana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Oceana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for salons, barbers and spas, numbered among those based in Michigan, with Oceana County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 84 | 16 | 16.6 | $692K | +3.0% | #40 of 2,385 |
| 2Barry County, MI | 84 | 46 | 18.8 | $531K | +2.2% | #42 of 2,385 |
| 3Allegan County, MI | 80 | 101 | 22.2 | $463K | +2.1% | #67 of 2,385 |
| 4Cass County, MI | 79 | 34 | 16.0 | $605K | +0.2% | #75 of 2,385 |
| 5Monroe County, MI | 78 | 140 | 22.2 | $452K | +0.7% | #107 of 2,385 |
| 6Benzie County, MI | 77 | 19 | 24.6 | $395K | +3.1% | #122 of 2,385 |
| 7Antrim County, MI | 76 | 32 | 28.8 | $333K | +5.3% | #152 of 2,385 |
| 8Kalkaska County, MI | 75 | 17 | 21.8 | $411K | +4.3% | #167 of 2,385 |
| 9Houghton County, MI | 74 | 36 | 25.2 | $356K | +1.6% | #185 of 2,385 |
| 10Gladwin County, MI | 73 | 26 | 23.0 | $370K | +2.8% | #212 of 2,385 |
| 13Oceana County, MI | 72 | 21 | 20.2 | $445K | +1.7% | #223 of 2,385 |
Other business types in Oceana County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons65
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Oceana County, MI?
There are 21 salons, barbers and spas on map listings in Oceana County as of September 2026. 2 of them (10%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 5 businesses with payroll classed as personal care services in 2023. Official counts also show 55 one-person businesses without payroll.
How much do households in Oceana County, MI spend on personal care products and services?
About $9.3M a year, or $897 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 21 salons, barbers and spas on map listings, it comes to $445K per business. It is estimated from the incomes of the 10,419 households in Oceana County and national spending patterns by income.
How does Oceana County, MI compare with the U.S. for salons, barbers and spas?
Oceana County has 20.2 salons, barbers and spas per 10,000 households, 57% below the U.S. rate of 47.2. Spending per business is $445K, 2.1 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Oceana County would have about 44, against 21 on map listings. There is one business with payroll in the industry for every 2,084 households, against one for every 804 across the U.S.
How fast is Oceana County, MI growing?
Population estimates put Oceana County at 27,177 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 10,419 households. Median household income in Oceana County is $62,417, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oceana County scores 72 for salons, barbers and spas (upper middle), #223 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oceana County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Oceana County
Screening a site or an acquisition in Oceana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oceana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.