Beauty and personal care · Metro area · Michigan
Salons, barbers and spas in the Grand Rapids-Wyoming-Kentwood, MI metro area
The salons, barbers and spas in the Grand Rapids-Wyoming-Kentwood, MI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #21 of 387 scored metro areas
#3 of 15 scored metro areas based in Michigan
- Listings
- 1,710
- 311 chain locations (18%)
- Official establishments
- 402
- +13.9% since 2019
- Household spending a year
- $457.5M
- On personal care products and services · $1,039 a household
- Spending per listing
- $268K
- 26% above the U.S.
- Listings per 10k households
- 38.8
- 18% below the U.S.
- Population, 2025
- 1,183,645
- +2.8% since 2020
See the salons, barbers and spas around any address in the Grand Rapids-Wyoming-Kentwood metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Grand Rapids-Wyoming-Kentwood metro area is 71 (upper middle), #21 of 387 scored metro areas and #3 of 15 scored metro areas based in Michigan. That puts it in the top 10% of metro areas for salons, barbers and spas.
Map listings as of September 2026 show 1,710 salons, barbers and spas in the Grand Rapids-Wyoming-Kentwood metro area. Of those, 311 are chain locations, or 18%, against 15% across the U.S. That is 38.8 per 10,000 households, 18% below the U.S. rate of 47.2.
Household spending on personal care products and services in the Grand Rapids-Wyoming-Kentwood metro area comes to about $457.5M a year: $1,039 per household, 3% above the U.S. average. That works out to $268K per business, 26% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Grand Rapids-Wyoming-Kentwood metro area was 402 in 2023, up 13.9% from 2019. That is one for every 1,095 households, against one for every 804 across the U.S. Since fiscal 2022, 30 SBA-backed loans worth $6.8M have gone to businesses classed as personal care services in the Grand Rapids-Wyoming-Kentwood metro area. Population estimates put the population change in the Grand Rapids-Wyoming-Kentwood metro area from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%).
How the Grand Rapids-Wyoming-Kentwood metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Grand Rapids-Wyoming-Kentwood metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.8 | 39.0 | 47.2 |
| Spending per listing | $268K | $253K | $213K |
| Households per official establishment | 1,095 | 1,186 | 804 |
| Official establishment growth, 2019–2023 | +13.9% | +9.9% | +14.1% |
| Population growth, 2020–2025 | +2.8% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,039 | $986 | $1,005 |
| Median household income | $82,874 | $72,875 | $80,734 |
| Groundwork market score | 71 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 402+13.9% over the period
- Employees, 2023
- 2,422
- Annual payroll, 2023
- $75.4M
- One-person businesses, 2023
- 4,901Businesses with no payroll
- Map listings, September 2026
- 1,710311 chain locations
- Listings at the U.S. rate for this spending
- 2,151The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 30
- Amount
- $6.8M
SBA-backed loans to businesses classed as personal care services in the Grand Rapids-Wyoming-Kentwood metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Grand Rapids-Wyoming-Kentwood metro area
- Population, 2025 estimate
- 1,183,645+2.8% since 2020
- Households
- 440,316
- Median age
- 38.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 3,243 sq. mi.
- People per square mile
- 358
- Median household income
- $82,874
- Average household income
- $107,922
- Median home value
- $285,300
- Jobs located here
- 566,419
- Daytime population
- 1,215,585Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Grand Rapids-Wyoming-Kentwood metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for salons, barbers and spas, numbered among those based in Michigan, with the Grand Rapids-Wyoming-Kentwood metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 80 | 140 | 22.2 | $452K | +0.7% | #4 of 387 |
| 2Midland, MI | 72 | 134 | 38.3 | $267K | +0.3% | #17 of 387 |
| 3Grand Rapids-Wyoming-Kentwood, MI | 71 | 1,710 | 38.8 | $268K | +2.8% | #21 of 387 |
| 4Muskegon-Norton Shores, MI | 69 | 222 | 32.8 | $274K | +1.8% | #30 of 387 |
| 5Niles, MI | 68 | 201 | 31.4 | $299K | −1.3% | #35 of 387 |
| 6Traverse City, MI | 68 | 266 | 40.7 | $252K | +2.2% | #39 of 387 |
| 7Ann Arbor, MI | 65 | 587 | 39.0 | $284K | −0.4% | #45 of 387 |
| 8Jackson, MI | 65 | 216 | 34.5 | $271K | −0.4% | #47 of 387 |
| 9Lansing-East Lansing, MI | 65 | 719 | 37.0 | $262K | +1.4% | #49 of 387 |
| 10Kalamazoo-Portage, MI | 61 | 423 | 39.5 | $250K | +0.8% | #76 of 387 |
Other business types in the Grand Rapids-Wyoming-Kentwood metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas71
- Hair salons60
- Barbershops71
- Nail salons75
- Spas and skin care75
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Grand Rapids-Wyoming-Kentwood, MI metro area?
There are 1,710 salons, barbers and spas on map listings in the Grand Rapids-Wyoming-Kentwood metro area as of September 2026. 311 of them (18%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 402 businesses with payroll classed as personal care services in 2023, up 13.9% from 2019. Official counts list 4,901 one-person businesses without payroll.
How much do households in the Grand Rapids-Wyoming-Kentwood, MI metro area spend on personal care products and services?
About $457.5M a year, or $1,039 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 1,710 salons, barbers and spas on map listings, it comes to $268K per business. It is estimated from the incomes of the 440,316 households in the Grand Rapids-Wyoming-Kentwood metro area and national spending patterns by income.
How does the Grand Rapids-Wyoming-Kentwood, MI metro area compare with the U.S. for salons, barbers and spas?
The Grand Rapids-Wyoming-Kentwood metro area has 38.8 salons, barbers and spas per 10,000 households, 18% below the U.S. rate of 47.2. Spending per business is $268K, 26% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Grand Rapids-Wyoming-Kentwood metro area would have about 2,151, against 1,710 on map listings. There is one business with payroll in the industry for every 1,095 households, against one for every 804 across the U.S. The official count rose 13.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Grand Rapids-Wyoming-Kentwood, MI metro area growing?
Population estimates put the Grand Rapids-Wyoming-Kentwood metro area at 1,183,645 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 440,316 households. Median household income in the Grand Rapids-Wyoming-Kentwood metro area is $82,874, 3% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Grand Rapids-Wyoming-Kentwood metro area scores 71 for salons, barbers and spas (upper middle), #21 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Grand Rapids-Wyoming-Kentwood metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Grand Rapids-Wyoming-Kentwood metro area
Screening a site or an acquisition in the Grand Rapids-Wyoming-Kentwood metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.