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Beauty and personal care · County · Michigan

Salons, barbers and spas in Emmet County, MI

The salons, barbers and spas in Emmet County, MI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 34 out of 100: Lower middle

Ranked #2,003 of 2,385 scored counties
#73 of 73 scored counties in Michigan

Listings
88
15 chain locations (17%)
Official establishments
16
Businesses with payroll, 2023
Household spending a year
$15.7M
On personal care products and services · $1,031 a household
Spending per listing
$178K
16% below the U.S.
Listings per 10k households
57.9
23% above the U.S.
Population, 2025
33,775
−1.0% since 2020

See the salons, barbers and spas around any address in Emmet County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For salons, barbers and spas, Emmet County has a Groundwork market score of 34 (lower middle): #2,003 of 2,385 scored counties and #73 of 73 scored counties in Michigan. That puts it in the bottom quarter of counties.

Household spending on personal care products and services in Emmet County comes to about $15.7M a year: $1,031 per household, 3% above the U.S. average. Spread across 88 salons, barbers and spas, that is $178K per business, 16% below the U.S. figure of $213K.

Emmet County has 88 salons, barbers and spas on map listings as of September 2026. 15 of them (17%) are chain locations, against 15% across the U.S. That comes to 57.9 for every 10,000 households, 23% above the U.S. rate of 47.2.

The official count of businesses with payroll classed as personal care services in Emmet County was 16 in 2023. That is one for every 949 households, against one for every 804 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $162K have gone to businesses classed as personal care services in Emmet County. Population estimates put the population change in Emmet County from 2020 to 2025 at −1.0%, against +3.1% for the U.S.

How Emmet County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Emmet County, MI compared with Michigan and the U.S.
MeasureEmmet CountyMichiganU.S.
Listings per 10k households57.939.047.2
Spending per listing$178K$253K$213K
Households per official establishment9491,186804
Official establishment growth, 2019–2023n/a+9.9%+14.1%
Population growth, 2020–2025−1.0%+0.6%+3.1%
Spending per household on personal care products and services$1,031$986$1,005
Median household income$78,112$72,875$80,734
Groundwork market score3461

Official counts and lending

Businesses

Official establishments, 2019 to 2023
17 → 16
Employees, 2023
66
Annual payroll, 2023
$3M
One-person businesses, 2023
95Businesses with no payroll
Map listings, September 2026
8815 chain locations
Listings at the U.S. rate for this spending
74The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$162K

SBA-backed loans to businesses classed as personal care services in Emmet County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Emmet County

Population, 2025 estimate
33,775−1.0% since 2020
Households
15,190
Median age
46.1
Homes lived in by their owners
77%
Vehicles per household
1.9
Land area
468 sq. mi.
People per square mile
73
Median household income
$78,112+39.9% vs. 2015–2019, before inflation
Average household income
$109,768
Median home value
$315,700
Jobs located here
15,430
Daytime population
36,226Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Emmet County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for salons, barbers and spas, numbered among those based in Michigan, with Emmet County marked.

Top counties in Michigan

Counties in Michigan ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Leelanau County, MI841616.6$692K+3.0%#40 of 2,385
2Barry County, MI844618.8$531K+2.2%#42 of 2,385
3Allegan County, MI8010122.2$463K+2.1%#67 of 2,385
4Cass County, MI793416.0$605K+0.2%#75 of 2,385
5Monroe County, MI7814022.2$452K+0.7%#107 of 2,385
6Benzie County, MI771924.6$395K+3.1%#122 of 2,385
7Antrim County, MI763228.8$333K+5.3%#152 of 2,385
8Kalkaska County, MI751721.8$411K+4.3%#167 of 2,385
9Houghton County, MI743625.2$356K+1.6%#185 of 2,385
10Gladwin County, MI732623.0$370K+2.8%#212 of 2,385
73Emmet County, MI348857.9$178K−1.0%#2,003 of 2,385

Other business types in Emmet County

Each with its Groundwork market score here, out of 100, where it has one.

Beauty and personal care

Funeral services

Questions

How many salons, barbers and spas are in Emmet County, MI?

Map listings as of September 2026 show 88 salons, barbers and spas in Emmet County. 15 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 16 businesses with payroll classed as personal care services in 2023. Official counts also show 95 one-person businesses without payroll.

How much do households in Emmet County, MI spend on personal care products and services?

About $15.7M a year, or $1,031 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 88 salons, barbers and spas on map listings, it comes to $178K per business. It is estimated from the incomes of the 15,190 households in Emmet County and national spending patterns by income.

How does Emmet County, MI compare with the U.S. for salons, barbers and spas?

Emmet County has 57.9 salons, barbers and spas per 10,000 households, 23% above the U.S. rate of 47.2. Spending per business is $178K, 16% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Emmet County would have about 74, against 88 on map listings. There is one business with payroll in the industry for every 949 households, against one for every 804 across the U.S.

How fast is Emmet County, MI growing?

Population estimates put Emmet County at 33,775 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,190 households. The median household income in Emmet County is $78,112 a year, 3% below the U.S. median of $80,734. That rose 39.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Emmet County scores 34 for salons, barbers and spas (lower middle), #2,003 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Emmet County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Emmet County

Screening a site or an acquisition in Emmet County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.