Beauty and personal care · Metro area · Michigan
Salons, barbers and spas in the Midland, MI metro area
How the Midland, MI metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #17 of 387 scored metro areas
#2 of 15 scored metro areas based in Michigan
- Listings
- 134
- 25 chain locations (19%)
- Official establishments
- 23
- −11.5% since 2019
- Household spending a year
- $35.8M
- On personal care products and services · $1,022 a household
- Spending per listing
- $267K
- 25% above the U.S.
- Listings per 10k households
- 38.3
- 19% below the U.S.
- Population, 2025
- 83,754
- +0.3% since 2020
See the salons, barbers and spas around any address in the Midland metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, the Midland metro area has a Groundwork market score of 72 (upper middle): #17 of 387 scored metro areas and #2 of 15 scored metro areas based in Michigan. That puts it in the top 10% of metro areas for salons, barbers and spas.
At $1,022 per household (2% above the U.S. average), households in the Midland metro area spend about $35.8M a year on personal care products and services. That works out to $267K per business, 25% above the U.S. figure of $213K.
The Midland metro area has 134 salons, barbers and spas on map listings as of September 2026. 25 of them (19%) are chain locations, against 15% across the U.S. That comes to 38.3 for every 10,000 households, 19% below the U.S. rate of 47.2.
Official counts show 23 businesses with payroll classed as personal care services in the Midland metro area in 2023, down 11.5% from 2019. That is one for every 1,521 households, against one for every 804 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.1M have gone to businesses classed as personal care services in the Midland metro area. Population estimates put the population change in the Midland metro area from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%).
How the Midland metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Midland metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.3 | 39.0 | 47.2 |
| Spending per listing | $267K | $253K | $213K |
| Households per official establishment | 1,521 | 1,186 | 804 |
| Official establishment growth, 2019–2023 | −11.5% | +9.9% | +14.1% |
| Population growth, 2020–2025 | +0.3% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,022 | $986 | $1,005 |
| Median household income | $77,705 | $72,875 | $80,734 |
| Groundwork market score | 72 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23−11.5% over the period
- Employees, 2023
- 110
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- 268Businesses with no payroll
- Map listings, September 2026
- 13425 chain locations
- Listings at the U.S. rate for this spending
- 168The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.1M
SBA-backed loans to businesses classed as personal care services in the Midland metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Midland metro area
- Population, 2025 estimate
- 83,754+0.3% since 2020
- Households
- 34,993
- Median age
- 42.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 518 sq. mi.
- People per square mile
- 162
- Median household income
- $77,705+24.1% vs. 2015–2019, before inflation
- Average household income
- $104,160
- Median home value
- $195,400
- Jobs located here
- 33,850
- Daytime population
- 84,932Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Midland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for salons, barbers and spas, numbered among those based in Michigan, with the Midland metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 80 | 140 | 22.2 | $452K | +0.7% | #4 of 387 |
| 2Midland, MI | 72 | 134 | 38.3 | $267K | +0.3% | #17 of 387 |
| 3Grand Rapids-Wyoming-Kentwood, MI | 71 | 1,710 | 38.8 | $268K | +2.8% | #21 of 387 |
| 4Muskegon-Norton Shores, MI | 69 | 222 | 32.8 | $274K | +1.8% | #30 of 387 |
| 5Niles, MI | 68 | 201 | 31.4 | $299K | −1.3% | #35 of 387 |
| 6Traverse City, MI | 68 | 266 | 40.7 | $252K | +2.2% | #39 of 387 |
| 7Ann Arbor, MI | 65 | 587 | 39.0 | $284K | −0.4% | #45 of 387 |
| 8Jackson, MI | 65 | 216 | 34.5 | $271K | −0.4% | #47 of 387 |
| 9Lansing-East Lansing, MI | 65 | 719 | 37.0 | $262K | +1.4% | #49 of 387 |
| 10Kalamazoo-Portage, MI | 61 | 423 | 39.5 | $250K | +0.8% | #76 of 387 |
Other business types in the Midland metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons66
- Barbershops72
- Nail salons71
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Midland, MI metro area?
Map listings as of September 2026 show 134 salons, barbers and spas in the Midland metro area. 25 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 23 businesses with payroll classed as personal care services in 2023, down 11.5% from 2019. Official counts list 268 one-person businesses without payroll.
How much do households in the Midland, MI metro area spend on personal care products and services?
About $35.8M a year, or $1,022 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 134 salons, barbers and spas on map listings, it comes to $267K per business. It is estimated from the incomes of the 34,993 households in the Midland metro area and national spending patterns by income.
How does the Midland, MI metro area compare with the U.S. for salons, barbers and spas?
The Midland metro area has 38.3 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $267K, 25% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Midland metro area would have about 168, against 134 on map listings. There is one business with payroll in the industry for every 1,521 households, against one for every 804 across the U.S. The official count fell 11.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Midland, MI metro area growing?
Population estimates put the Midland metro area at 83,754 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 34,993 households. The median household income in the Midland metro area is $77,705 a year, 4% below the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Midland metro area scores 72 for salons, barbers and spas (upper middle), #17 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Midland metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Midland metro area
Screening a site or an acquisition in the Midland metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.