Beauty and personal care · County · Michigan
Salons, barbers and spas in Wayne County, MI
The salons, barbers and spas in Wayne County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,665 of 2,385 scored counties
#68 of 73 scored counties in Michigan
- Listings
- 2,681
- 348 chain locations (13%)
- Official establishments
- 591
- +17.5% since 2019
- Household spending a year
- $638.2M
- On personal care products and services · $911 a household
- Spending per listing
- $238K
- 12% above the U.S.
- Listings per 10k households
- 38.3
- 19% below the U.S.
- Population, 2025
- 1,769,038
- −1.1% since 2020
See the salons, barbers and spas around any address in Wayne County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2,681 salons, barbers and spas in Wayne County. Chain locations make up 13% of them, against 15% across the U.S. Per 10,000 households, that is 38.3, 19% below the U.S. rate of 47.2.
Households in Wayne County spend about $638.2M a year on personal care products and services, or $911 per household, 9% below the U.S. average. Spread across 2,681 salons, barbers and spas, that is $238K per business, 12% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Wayne County was 591 in 2023, up 17.5% from 2019. That is one for every 1,185 households, against one for every 804 across the U.S. Official counts list 18,001 one-person businesses without payroll. Since fiscal 2022, 49 SBA-backed loans worth $10.9M have gone to businesses classed as personal care services in Wayne County.
Population estimates show Wayne County declined 1.1% from 2020 to 2025, against +3.1% for the U.S. Wayne County scores 41 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,665 of 2,385 scored counties and #68 of 73 scored counties in Michigan.
How Wayne County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.3 | 39.0 | 47.2 |
| Spending per listing | $238K | $253K | $213K |
| Households per official establishment | 1,185 | 1,186 | 804 |
| Official establishment growth, 2019–2023 | +17.5% | +9.9% | +14.1% |
| Population growth, 2020–2025 | −1.1% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $911 | $986 | $1,005 |
| Median household income | $60,539 | $72,875 | $80,734 |
| Groundwork market score | 41 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 503 → 591+17.5% over the period
- Employees, 2023
- 2,596
- Annual payroll, 2023
- $67.7M
- One-person businesses, 2023
- 18,001Businesses with no payroll
- Map listings, September 2026
- 2,681348 chain locations
- Listings at the U.S. rate for this spending
- 3,000The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 49
- Amount
- $10.9M
SBA-backed loans to businesses classed as personal care services in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 1,769,038−1.1% since 2020
- Households
- 700,591
- Median age
- 38.8
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.5
- Land area
- 612 sq. mi.
- People per square mile
- 2,897
- Median household income
- $60,539+28.0% vs. 2015–2019, before inflation
- Average household income
- $85,609
- Median home value
- $178,500
- Jobs located here
- 669,243
- Daytime population
- 1,771,020Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for salons, barbers and spas, numbered among those based in Michigan, with Wayne County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 84 | 16 | 16.6 | $692K | +3.0% | #40 of 2,385 |
| 2Barry County, MI | 84 | 46 | 18.8 | $531K | +2.2% | #42 of 2,385 |
| 3Allegan County, MI | 80 | 101 | 22.2 | $463K | +2.1% | #67 of 2,385 |
| 4Cass County, MI | 79 | 34 | 16.0 | $605K | +0.2% | #75 of 2,385 |
| 5Monroe County, MI | 78 | 140 | 22.2 | $452K | +0.7% | #107 of 2,385 |
| 6Benzie County, MI | 77 | 19 | 24.6 | $395K | +3.1% | #122 of 2,385 |
| 7Antrim County, MI | 76 | 32 | 28.8 | $333K | +5.3% | #152 of 2,385 |
| 8Kalkaska County, MI | 75 | 17 | 21.8 | $411K | +4.3% | #167 of 2,385 |
| 9Houghton County, MI | 74 | 36 | 25.2 | $356K | +1.6% | #185 of 2,385 |
| 10Gladwin County, MI | 73 | 26 | 23.0 | $370K | +2.8% | #212 of 2,385 |
| 68Wayne County, MI | 41 | 2,681 | 38.3 | $238K | −1.1% | #1,665 of 2,385 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons47
- Barbershops32
- Nail salons58
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wayne County, MI?
There are 2,681 salons, barbers and spas on map listings in Wayne County as of September 2026. 348 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 591 businesses with payroll classed as personal care services in 2023, up 17.5% from 2019. Official counts also show 18,001 one-person businesses without payroll.
How much do households in Wayne County, MI spend on personal care products and services?
About $638.2M a year, or $911 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 2,681 salons, barbers and spas on map listings, it comes to $238K per business. It is estimated from the incomes of the 700,591 households in Wayne County and national spending patterns by income.
How does Wayne County, MI compare with the U.S. for salons, barbers and spas?
Wayne County has 38.3 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $238K, 12% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Wayne County would have about 3,000, against 2,681 on map listings. There is one business with payroll in the industry for every 1,185 households, against one for every 804 across the U.S. The official count rose 17.5% from 2019 to 2023, against +14.1% for the U.S.
How fast is Wayne County, MI growing?
Population estimates put Wayne County at 1,769,038 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 700,591 households. Median household income in Wayne County is $60,539, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 41 for salons, barbers and spas (lower middle), #1,665 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.