Beauty and personal care · Small-town market · Michigan
Salons, barbers and spas in the Holland, MI area
The salons, barbers and spas in the Holland, MI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 84 out of 100: High
Ranked #3 of 538 scored small-town markets
#1 of 18 scored small-town markets based in Michigan
- Listings
- 101
- 13 chain locations (13%)
- Official establishments
- 22
- Businesses with payroll, 2023
- Household spending a year
- $46.8M
- On personal care products and services · $1,028 a household
- Spending per listing
- $463K
- 2.2 times the U.S.
- Listings per 10k households
- 22.2
- 53% below the U.S.
- Population, 2025
- 123,188
- +2.1% since 2020
See the salons, barbers and spas around any address in the Holland area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Holland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in the Holland area is 84 (high), #3 of 538 scored small-town markets and #1 of 18 scored small-town markets based in Michigan. That puts it in the top 10% of small-town markets for salons, barbers and spas.
As of September 2026, map listings count 101 salons, barbers and spas in the Holland area. 13 of them (13%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 22.2, 53% below the U.S. rate of 47.2.
Households in the Holland area spend about $46.8M a year on personal care products and services, or $1,028 per household, 2% above the U.S. average. That works out to $463K per business, 2.2 times the U.S. figure of $213K.
Official counts show 22 businesses with payroll classed as personal care services in the Holland area in 2023. That is one for every 2,069 households, against one for every 804 across the U.S. Population estimates put the population change in the Holland area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%).
How the Holland area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Holland area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.2 | 39.0 | 47.2 |
| Spending per listing | $463K | $253K | $213K |
| Households per official establishment | 2,069 | 1,186 | 804 |
| Official establishment growth, 2019–2023 | n/a | +9.9% | +14.1% |
| Population growth, 2020–2025 | +2.1% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,028 | $986 | $1,005 |
| Median household income | $83,283 | $72,875 | $80,734 |
| Groundwork market score | 84 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22
- Employees, 2023
- 85
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- 359Businesses with no payroll
- Map listings, September 2026
- 10113 chain locations
- Listings at the U.S. rate for this spending
- 220The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Holland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Holland area
- Population, 2025 estimate
- 123,188+2.1% since 2020
- Households
- 45,522
- Median age
- 41.4
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.0
- Land area
- 825 sq. mi.
- People per square mile
- 147
- Median household income
- $83,283+32.3% vs. 2015–2019, before inflation
- Average household income
- $103,889
- Median home value
- $267,100
- Jobs located here
- 42,851
- Daytime population
- 107,584Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Holland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Holland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for salons, barbers and spas, numbered among those based in Michigan (a market based in another state is listed without a number), with the Holland area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Holland, MI | 84 | 101 | 22.2 | $463K | +2.1% | #3 of 538 |
| 2Houghton, MI | 82 | 38 | 24.6 | $363K | +1.8% | #5 of 538 |
| 3Coldwater, MI | 74 | 45 | 26.6 | $335K | +2.5% | #30 of 538 |
| Marinette, WI-MI | 70 | 83 | 28.2 | $312K | +0.3% | #50 of 538 |
| 4Hillsdale, MI | 69 | 43 | 24.1 | $375K | 0.0% | #55 of 538 |
| 5Owosso, MI | 67 | 91 | 32.4 | $285K | −0.4% | #74 of 538 |
| 6Adrian, MI | 64 | 119 | 30.6 | $308K | −1.6% | #94 of 538 |
| 7Marquette, MI | 63 | 83 | 29.4 | $308K | +2.3% | #105 of 538 |
| 8Ludington, MI | 62 | 35 | 27.3 | $337K | 0.0% | #116 of 538 |
| 9Escanaba, MI | 62 | 50 | 31.3 | $279K | −0.8% | #119 of 538 |
Other business types in the Holland area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas84
- Hair salons80
- Barbershops
- Nail salons87
- Spas and skin care86
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Holland, MI area?
The Holland area has 101 salons, barbers and spas on map listings as of September 2026. 13 of them (13%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 22 businesses with payroll classed as personal care services in 2023. Another 359 one-person businesses have no payroll, by official counts.
How much do households in the Holland, MI area spend on personal care products and services?
About $46.8M a year, or $1,028 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 101 salons, barbers and spas on map listings, it comes to $463K per business. It is estimated from the incomes of the 45,522 households in the Holland area and national spending patterns by income.
How does the Holland, MI area compare with the U.S. for salons, barbers and spas?
The Holland area has 22.2 salons, barbers and spas per 10,000 households, 53% below the U.S. rate of 47.2. Spending per business is $463K, 2.2 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Holland area would have about 220, against 101 on map listings. There is one business with payroll in the industry for every 2,069 households, against one for every 804 across the U.S.
How fast is the Holland, MI area growing?
Population estimates put the Holland area at 123,188 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 45,522 households. Median household income in the Holland area is $83,283, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Holland area scores 84 for salons, barbers and spas (high), #3 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Holland area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Holland area
Screening a site or an acquisition in the Holland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Holland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.