Beauty and personal care · County · Michigan
Salons, barbers and spas in Ogemaw County, MI
Competitor counts, household spending and official business counts for salons, barbers and spas in Ogemaw County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,508 of 2,385 scored counties
#64 of 73 scored counties in Michigan
- Listings
- 29
- 6 chain locations (21%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $7.8M
- On personal care products and services · $828 a household
- Spending per listing
- $268K
- 26% above the U.S.
- Listings per 10k households
- 30.9
- 35% below the U.S.
- Population, 2025
- 21,121
- +1.6% since 2020
See the salons, barbers and spas around any address in Ogemaw County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ogemaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 29 salons, barbers and spas in Ogemaw County. 6 of them (21%) are chain locations, against 15% across the U.S. That is 30.9 per 10,000 households, 35% below the U.S. rate of 47.2.
At $828 per household (18% below the U.S. average), households in Ogemaw County spend about $7.8M a year on personal care products and services. Spread across 29 salons, barbers and spas, that is $268K per business, 26% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Ogemaw County was 10 in 2023. That is one for every 937 households, against one for every 804 across the U.S. Official counts also show 44 one-person businesses without payroll.
Population estimates show Ogemaw County grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Ogemaw County is 44 (lower middle), #1,508 of 2,385 scored counties and #64 of 73 scored counties in Michigan.
How Ogemaw County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ogemaw County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.9 | 39.0 | 47.2 |
| Spending per listing | $268K | $253K | $213K |
| Households per official establishment | 937 | 1,186 | 804 |
| Official establishment growth, 2019–2023 | n/a | +9.9% | +14.1% |
| Population growth, 2020–2025 | +1.6% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $828 | $986 | $1,005 |
| Median household income | $54,666 | $72,875 | $80,734 |
| Groundwork market score | 44 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 10
- Employees, 2023
- 43
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 44Businesses with no payroll
- Map listings, September 2026
- 296 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Ogemaw County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Ogemaw County
- Population, 2025 estimate
- 21,121+1.6% since 2020
- Households
- 9,370
- Median age
- 49.7
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 564 sq. mi.
- People per square mile
- 37
- Median household income
- $54,666+35.4% vs. 2015–2019, before inflation
- Average household income
- $69,376
- Median home value
- $154,900
- Jobs located here
- 5,606
- Daytime population
- 19,330Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ogemaw County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Ogemaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for salons, barbers and spas, numbered among those based in Michigan, with Ogemaw County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 84 | 16 | 16.6 | $692K | +3.0% | #40 of 2,385 |
| 2Barry County, MI | 84 | 46 | 18.8 | $531K | +2.2% | #42 of 2,385 |
| 3Allegan County, MI | 80 | 101 | 22.2 | $463K | +2.1% | #67 of 2,385 |
| 4Cass County, MI | 79 | 34 | 16.0 | $605K | +0.2% | #75 of 2,385 |
| 5Monroe County, MI | 78 | 140 | 22.2 | $452K | +0.7% | #107 of 2,385 |
| 6Benzie County, MI | 77 | 19 | 24.6 | $395K | +3.1% | #122 of 2,385 |
| 7Antrim County, MI | 76 | 32 | 28.8 | $333K | +5.3% | #152 of 2,385 |
| 8Kalkaska County, MI | 75 | 17 | 21.8 | $411K | +4.3% | #167 of 2,385 |
| 9Houghton County, MI | 74 | 36 | 25.2 | $356K | +1.6% | #185 of 2,385 |
| 10Gladwin County, MI | 73 | 26 | 23.0 | $370K | +2.8% | #212 of 2,385 |
| 64Ogemaw County, MI | 44 | 29 | 30.9 | $268K | +1.6% | #1,508 of 2,385 |
Other business types in Ogemaw County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons33
- Barbershops
- Nail salons
- Spas and skin care50
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Ogemaw County, MI?
Ogemaw County has 29 salons, barbers and spas on map listings as of September 2026. 6 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 10 businesses with payroll classed as personal care services in 2023. Another 44 one-person businesses have no payroll, by official counts.
How much do households in Ogemaw County, MI spend on personal care products and services?
About $7.8M a year, or $828 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 29 salons, barbers and spas on map listings, it comes to $268K per business. It is estimated from the incomes of the 9,370 households in Ogemaw County and national spending patterns by income.
How does Ogemaw County, MI compare with the U.S. for salons, barbers and spas?
Ogemaw County has 30.9 salons, barbers and spas per 10,000 households, 35% below the U.S. rate of 47.2. Spending per business is $268K, 26% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Ogemaw County would have about 37, against 29 on map listings. There is one business with payroll in the industry for every 937 households, against one for every 804 across the U.S.
How fast is Ogemaw County, MI growing?
Population estimates put Ogemaw County at 21,121 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 9,370 households. Median household income in Ogemaw County is $54,666, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ogemaw County scores 44 for salons, barbers and spas (lower middle), #1,508 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ogemaw County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Ogemaw County
Screening a site or an acquisition in Ogemaw County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ogemaw County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.