Beauty and personal care · Metro area · Indiana
Salons, barbers and spas in the South Bend-Mishawaka, IN-MI metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the South Bend-Mishawaka, IN-MI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #104 of 387 scored metro areas
#8 of 12 scored metro areas based in Indiana
- Listings
- 450
- 87 chain locations (19%)
- Official establishments
- 127
- +10.4% since 2019
- Household spending a year
- $121.7M
- On personal care products and services · $947 a household
- Spending per listing
- $270K
- 27% above the U.S.
- Listings per 10k households
- 35.0
- 26% below the U.S.
- Population, 2025
- 324,538
- +0.1% since 2020
See the salons, barbers and spas around any address in the South Bend-Mishawaka metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the South Bend-Mishawaka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the South Bend-Mishawaka metro area comes to about $121.7M a year: $947 per household, 6% below the U.S. average. That is about $270K of household spending for each business on map listings, 27% above the U.S. figure of $213K.
The South Bend-Mishawaka metro area has 450 salons, barbers and spas on map listings as of September 2026. 87 of them (19%) are chain locations, against 15% across the U.S. That is 35.0 per 10,000 households, 26% below the U.S. rate of 47.2.
In 2023, official counts showed 127 businesses with payroll in the South Bend-Mishawaka metro area classed as personal care services, up 10.4% from 2019. That is one for every 1,011 households, against one for every 804 across the U.S. Another 1,307 one-person businesses have no payroll, by official counts. Since fiscal 2022, 18 SBA-backed loans worth $2.2M have gone to businesses classed as personal care services in the South Bend-Mishawaka metro area.
Population estimates put the population change in the South Bend-Mishawaka metro area from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in the South Bend-Mishawaka metro area is 58 (upper middle), #104 of 387 scored metro areas and #8 of 12 scored metro areas based in Indiana.
How the South Bend-Mishawaka metro area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | South Bend-Mishawaka metro area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.0 | 39.5 | 47.2 |
| Spending per listing | $270K | $246K | $213K |
| Households per official establishment | 1,011 | 1,157 | 804 |
| Official establishment growth, 2019–2023 | +10.4% | +13.9% | +14.1% |
| Population growth, 2020–2025 | +0.1% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $947 | $971 | $1,005 |
| Median household income | $67,217 | $71,957 | $80,734 |
| Groundwork market score | 58 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 127+10.4% over the period
- Employees, 2023
- 628
- Annual payroll, 2023
- $18.2M
- One-person businesses, 2023
- 1,307Businesses with no payroll
- Map listings, September 2026
- 45087 chain locations
- Listings at the U.S. rate for this spending
- 572The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 18
- Amount
- $2.2M
SBA-backed loans to businesses classed as personal care services in the South Bend-Mishawaka metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the South Bend-Mishawaka metro area
- Population, 2025 estimate
- 324,538+0.1% since 2020
- Households
- 128,459
- Median age
- 39.1
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 948 sq. mi.
- People per square mile
- 342
- Median household income
- $67,217+26.1% vs. 2015–2019, before inflation
- Average household income
- $92,813
- Median home value
- $196,600
- Jobs located here
- 135,103
- Daytime population
- 316,990Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the South Bend-Mishawaka metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the South Bend-Mishawaka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Indiana
Every Indiana market ranked →The highest-scoring metro areas in Indiana for salons, barbers and spas, numbered among those based in Indiana (a market based in another state is listed without a number), with the South Bend-Mishawaka metro area marked.
Top metro areas in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, IN | 79 | 133 | 39.9 | $255K | +4.3% | #7 of 387 |
| Cincinnati, OH-KY-IN | 68 | 3,451 | 38.1 | $269K | +2.7% | #37 of 387 |
| 2Bloomington, IN | 67 | 210 | 30.9 | $300K | +2.0% | #40 of 387 |
| 3Michigan City-La Porte, IN | 64 | 145 | 33.2 | $285K | −0.9% | #53 of 387 |
| 4Indianapolis-Carmel-Greenwood, IN | 62 | 3,920 | 46.5 | $224K | +5.4% | #70 of 387 |
| 5Elkhart-Goshen, IN | 61 | 258 | 35.7 | $265K | +0.9% | #74 of 387 |
| 6Fort Wayne, IN | 61 | 687 | 37.7 | $255K | +3.9% | #75 of 387 |
| 7Lafayette-West Lafayette, IN | 60 | 296 | 32.6 | $279K | +2.1% | #80 of 387 |
| 8South Bend-Mishawaka, IN-MI | 58 | 450 | 35.0 | $270K | +0.1% | #104 of 387 |
| 9Muncie, IN | 54 | 169 | 36.5 | $232K | +1.2% | #151 of 387 |
Other business types in the South Bend-Mishawaka metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons48
- Barbershops48
- Nail salons69
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the South Bend-Mishawaka, IN-MI metro area?
Map listings as of September 2026 show 450 salons, barbers and spas in the South Bend-Mishawaka metro area. 87 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 127 businesses with payroll classed as personal care services in 2023, up 10.4% from 2019. Official counts list 1,307 one-person businesses without payroll.
How much do households in the South Bend-Mishawaka, IN-MI metro area spend on personal care products and services?
About $121.7M a year, or $947 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 450 salons, barbers and spas on map listings, it comes to $270K per business. It is estimated from the incomes of the 128,459 households in the South Bend-Mishawaka metro area and national spending patterns by income.
How does the South Bend-Mishawaka, IN-MI metro area compare with the U.S. for salons, barbers and spas?
The South Bend-Mishawaka metro area has 35.0 salons, barbers and spas per 10,000 households, 26% below the U.S. rate of 47.2. Spending per business is $270K, 27% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the South Bend-Mishawaka metro area would have about 572, against 450 on map listings. There is one business with payroll in the industry for every 1,011 households, against one for every 804 across the U.S. The official count rose 10.4% from 2019 to 2023, against +14.1% for the U.S.
How fast is the South Bend-Mishawaka, IN-MI metro area growing?
Population estimates put the South Bend-Mishawaka metro area at 324,538 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 128,459 households. The median household income in the South Bend-Mishawaka metro area is $67,217 a year, 17% below the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The South Bend-Mishawaka metro area scores 58 for salons, barbers and spas (upper middle), #104 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the South Bend-Mishawaka metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the South Bend-Mishawaka metro area
Screening a site or an acquisition in the South Bend-Mishawaka metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the South Bend-Mishawaka metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.