Beauty and personal care · County · Michigan
Salons, barbers and spas in Gogebic County, MI
The salons, barbers and spas in Gogebic County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #830 of 2,385 scored counties
#45 of 73 scored counties in Michigan
- Listings
- 20
- 6 chain locations (30%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $5.8M
- On personal care products and services · $829 a household
- Spending per listing
- $290K
- 36% above the U.S.
- Listings per 10k households
- 28.6
- 39% below the U.S.
- Population, 2025
- 14,285
- −0.4% since 2020
See the salons, barbers and spas around any address in Gogebic County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gogebic County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 20 salons, barbers and spas in Gogebic County. 6 of them (30%) are chain locations, against 15% across the U.S. That comes to 28.6 for every 10,000 households, 39% below the U.S. rate of 47.2.
At $829 per household (17% below the U.S. average), households in Gogebic County spend about $5.8M a year on personal care products and services. Spread across 20 salons, barbers and spas, that is $290K per business, 36% above the U.S. figure of $213K.
Official counts show 3 businesses with payroll classed as personal care services in Gogebic County in 2023. That is one for every 2,330 households, against one for every 804 across the U.S. Official counts list 32 one-person businesses without payroll.
Between 2020 and 2025, the population of Gogebic County declined 0.4%, against +3.1% for the U.S. Gogebic County scores 56 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #830 of 2,385 scored counties and #45 of 73 scored counties in Michigan.
How Gogebic County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Gogebic County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.6 | 39.0 | 47.2 |
| Spending per listing | $290K | $253K | $213K |
| Households per official establishment | 2,330 | 1,186 | 804 |
| Official establishment growth, 2019–2023 | n/a | +9.9% | +14.1% |
| Population growth, 2020–2025 | −0.4% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $829 | $986 | $1,005 |
| Median household income | $52,732 | $72,875 | $80,734 |
| Groundwork market score | 56 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 7
- Annual payroll, 2023
- $160K
- One-person businesses, 2023
- 32Businesses with no payroll
- Map listings, September 2026
- 206 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Gogebic County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Gogebic County
- Population, 2025 estimate
- 14,285−0.4% since 2020
- Households
- 6,989
- Median age
- 50.0
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.6
- Land area
- 1,102 sq. mi.
- People per square mile
- 13
- Median household income
- $52,732+35.8% vs. 2015–2019, before inflation
- Average household income
- $73,627
- Median home value
- $107,200
- Jobs located here
- 4,991
- Daytime population
- 13,897Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gogebic County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Gogebic County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for salons, barbers and spas, numbered among those based in Michigan, with Gogebic County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 84 | 16 | 16.6 | $692K | +3.0% | #40 of 2,385 |
| 2Barry County, MI | 84 | 46 | 18.8 | $531K | +2.2% | #42 of 2,385 |
| 3Allegan County, MI | 80 | 101 | 22.2 | $463K | +2.1% | #67 of 2,385 |
| 4Cass County, MI | 79 | 34 | 16.0 | $605K | +0.2% | #75 of 2,385 |
| 5Monroe County, MI | 78 | 140 | 22.2 | $452K | +0.7% | #107 of 2,385 |
| 6Benzie County, MI | 77 | 19 | 24.6 | $395K | +3.1% | #122 of 2,385 |
| 7Antrim County, MI | 76 | 32 | 28.8 | $333K | +5.3% | #152 of 2,385 |
| 8Kalkaska County, MI | 75 | 17 | 21.8 | $411K | +4.3% | #167 of 2,385 |
| 9Houghton County, MI | 74 | 36 | 25.2 | $356K | +1.6% | #185 of 2,385 |
| 10Gladwin County, MI | 73 | 26 | 23.0 | $370K | +2.8% | #212 of 2,385 |
| 45Gogebic County, MI | 56 | 20 | 28.6 | $290K | −0.4% | #830 of 2,385 |
Other business types in Gogebic County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons30
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Gogebic County, MI?
There are 20 salons, barbers and spas on map listings in Gogebic County as of September 2026. 6 of them (30%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts also show 32 one-person businesses without payroll.
How much do households in Gogebic County, MI spend on personal care products and services?
About $5.8M a year, or $829 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 20 salons, barbers and spas on map listings, it comes to $290K per business. It is estimated from the incomes of the 6,989 households in Gogebic County and national spending patterns by income.
How does Gogebic County, MI compare with the U.S. for salons, barbers and spas?
Gogebic County has 28.6 salons, barbers and spas per 10,000 households, 39% below the U.S. rate of 47.2. Spending per business is $290K, 36% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Gogebic County would have about 27, against 20 on map listings. There is one business with payroll in the industry for every 2,330 households, against one for every 804 across the U.S.
How fast is Gogebic County, MI growing?
Population estimates put Gogebic County at 14,285 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 6,989 households. Median household income in Gogebic County is $52,732, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gogebic County scores 56 for salons, barbers and spas (upper middle), #830 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gogebic County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Gogebic County
Screening a site or an acquisition in Gogebic County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gogebic County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.