Beauty and personal care · Metro area · Oklahoma
Salons, barbers and spas in the Lawton, OK metro area
How the Lawton, OK metro area compares with other metro areas and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #350 of 387 scored metro areas
#4 of 4 scored metro areas based in Oklahoma
- Listings
- 215
- 36 chain locations (17%)
- Official establishments
- 36
- +16.1% since 2019
- Household spending a year
- $37.3M
- On personal care products and services · $796 a household
- Spending per listing
- $174K
- 18% below the U.S.
- Listings per 10k households
- 45.8
- 3% below the U.S.
- Population, 2025
- 127,590
- +0.7% since 2020
See the salons, barbers and spas around any address in the Lawton metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, the Lawton metro area has a Groundwork market score of 33 (lower middle): #350 of 387 scored metro areas and #4 of 4 scored metro areas based in Oklahoma. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 215 salons, barbers and spas in the Lawton metro area. Of those, 36 are chain locations, or 17%, against 15% across the U.S. Per 10,000 households, that is 45.8, 3% below the U.S. rate of 47.2.
At $796 per household (21% below the U.S. average), households in the Lawton metro area spend about $37.3M a year on personal care products and services. That is about $174K of household spending for each business on map listings, 18% below the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in the Lawton metro area was 36 in 2023, up 16.1% from 2019. That is one for every 1,304 households, against one for every 804 across the U.S. Population estimates put the population change in the Lawton metro area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%).
How the Lawton metro area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lawton metro area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.8 | 45.4 | 47.2 |
| Spending per listing | $174K | $185K | $213K |
| Households per official establishment | 1,304 | 1,313 | 804 |
| Official establishment growth, 2019–2023 | +16.1% | +22.9% | +14.1% |
| Population growth, 2020–2025 | +0.7% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $796 | $841 | $1,005 |
| Median household income | $60,665 | $65,039 | $80,734 |
| Groundwork market score | 33 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36+16.1% over the period
- Employees, 2023
- 151
- Annual payroll, 2023
- $4.8M
- One-person businesses, 2023
- 416Businesses with no payroll
- Map listings, September 2026
- 21536 chain locations
- Listings at the U.S. rate for this spending
- 176The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Lawton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lawton metro area
- Population, 2025 estimate
- 127,590+0.7% since 2020
- Households
- 46,938
- Median age
- 36.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 1,702 sq. mi.
- People per square mile
- 75
- Median household income
- $60,665+16.5% vs. 2015–2019, before inflation
- Average household income
- $78,396
- Median home value
- $161,000
- Jobs located here
- 38,111
- Daytime population
- 121,235Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lawton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oklahoma
Every Oklahoma market ranked →The highest-scoring metro areas in Oklahoma for salons, barbers and spas, numbered among those based in Oklahoma (a market based in another state is listed without a number), with the Lawton metro area marked.
Top metro areas in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oklahoma City, OK | 45 | 2,808 | 49.2 | $180K | +5.8% | #253 of 387 |
| 2Enid, OK | 39 | 97 | 40.6 | $204K | −1.5% | #303 of 387 |
| 3Tulsa, OK | 38 | 1,998 | 49.2 | $178K | +5.1% | #313 of 387 |
| Fort Smith, AR-OK | 34 | 456 | 50.1 | $158K | +3.1% | #343 of 387 |
| 4Lawton, OK | 33 | 215 | 45.8 | $174K | +0.7% | #350 of 387 |
Other business types in the Lawton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas33
- Hair salons37
- Barbershops10
- Nail salons27
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Lawton, OK metro area?
There are 215 salons, barbers and spas on map listings in the Lawton metro area as of September 2026. 36 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 36 businesses with payroll classed as personal care services in 2023, up 16.1% from 2019. Official counts also show 416 one-person businesses without payroll.
How much do households in the Lawton, OK metro area spend on personal care products and services?
About $37.3M a year, or $796 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 215 salons, barbers and spas on map listings, it comes to $174K per business. It is estimated from the incomes of the 46,938 households in the Lawton metro area and national spending patterns by income.
How does the Lawton, OK metro area compare with the U.S. for salons, barbers and spas?
The Lawton metro area has 45.8 salons, barbers and spas per 10,000 households, 3% below the U.S. rate of 47.2. Spending per business is $174K, 18% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Lawton metro area would have about 176, against 215 on map listings. There is one business with payroll in the industry for every 1,304 households, against one for every 804 across the U.S. The official count rose 16.1% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Lawton, OK metro area growing?
Population estimates put the Lawton metro area at 127,590 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 46,938 households. Median household income in the Lawton metro area is $60,665, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lawton metro area scores 33 for salons, barbers and spas (lower middle), #350 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lawton metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Lawton metro area
Screening a site or an acquisition in the Lawton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.