Beauty and personal care · County · Oklahoma
Salons, barbers and spas in Custer County, OK
Competitor counts, household spending and official business counts for salons, barbers and spas in Custer County, OK, set against other counties and the U.S.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #2,265 of 2,385 scored counties
#53 of 57 scored counties in Oklahoma
- Listings
- 53
- 10 chain locations (19%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $8.9M
- On personal care products and services · $805 a household
- Spending per listing
- $168K
- 21% below the U.S.
- Listings per 10k households
- 48.0
- 2% above the U.S.
- Population, 2025
- 28,175
- −1.0% since 2020
See the salons, barbers and spas around any address in Custer County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Custer County is 23 (low), #2,265 of 2,385 scored counties and #53 of 57 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 53 salons, barbers and spas in Custer County. Chain locations make up 19% of them, against 15% across the U.S. That comes to 48.0 for every 10,000 households, 2% above the U.S. rate of 47.2.
At $805 per household (20% below the U.S. average), households in Custer County spend about $8.9M a year on personal care products and services. That is about $168K of household spending for each business on map listings, 21% below the U.S. figure of $213K.
In 2023, official counts showed 10 businesses with payroll in Custer County classed as personal care services. That is one for every 1,104 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $184K has gone to businesses classed as personal care services in Custer County. Population estimates put the population change in Custer County from 2020 to 2025 at −1.0%, against +3.1% for the U.S.
How Custer County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Custer County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 48.0 | 45.4 | 47.2 |
| Spending per listing | $168K | $185K | $213K |
| Households per official establishment | 1,104 | 1,313 | 804 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +14.1% |
| Population growth, 2020–2025 | −1.0% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $805 | $841 | $1,005 |
| Median household income | $59,738 | $65,039 | $80,734 |
| Groundwork market score | 23 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 10
- Employees, 2023
- 31
- Annual payroll, 2023
- $591K
- One-person businesses, 2023
- 116Businesses with no payroll
- Map listings, September 2026
- 5310 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $184K
SBA-backed loans to businesses classed as personal care services in Custer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Custer County
- Population, 2025 estimate
- 28,175−1.0% since 2020
- Households
- 11,044
- Median age
- 33.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 989 sq. mi.
- People per square mile
- 29
- Median household income
- $59,738+19.7% vs. 2015–2019, before inflation
- Average household income
- $82,426
- Median home value
- $181,500
- Jobs located here
- 11,641
- Daytime population
- 29,671Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Custer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for salons, barbers and spas, numbered among those based in Oklahoma, with Custer County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 85 | 62 | 19.8 | $464K | +14.6% | #33 of 2,385 |
| 2Logan County, OK | 85 | 37 | 20.7 | $459K | +11.5% | #34 of 2,385 |
| 3Lincoln County, OK | 78 | 23 | 17.5 | $460K | +5.3% | #105 of 2,385 |
| 4Osage County, OK | 75 | 28 | 16.1 | $518K | +2.2% | #163 of 2,385 |
| 5Grady County, OK | 73 | 60 | 29.0 | $305K | +7.7% | #218 of 2,385 |
| 6Love County, OK | 72 | 8 | 20.5 | $405K | +6.1% | #228 of 2,385 |
| 7Rogers County, OK | 71 | 100 | 27.3 | $339K | +7.1% | #261 of 2,385 |
| 8Creek County, OK | 71 | 70 | 24.8 | $330K | +4.4% | #265 of 2,385 |
| 9Pawnee County, OK | 68 | 9 | 14.7 | $535K | +3.1% | #328 of 2,385 |
| 10McClain County, OK | 68 | 65 | 39.6 | $237K | +18.4% | #360 of 2,385 |
| 53Custer County, OK | 23 | 53 | 48.0 | $168K | −1.0% | #2,265 of 2,385 |
Other business types in Custer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas23
- Hair salons29
- Barbershops30
- Nail salons24
- Spas and skin care14
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Custer County, OK?
There are 53 salons, barbers and spas on map listings in Custer County as of September 2026. 10 of them (19%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 10 businesses with payroll classed as personal care services in 2023. Official counts list 116 one-person businesses without payroll.
How much do households in Custer County, OK spend on personal care products and services?
About $8.9M a year, or $805 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 53 salons, barbers and spas on map listings, it comes to $168K per business. It is estimated from the incomes of the 11,044 households in Custer County and national spending patterns by income.
How does Custer County, OK compare with the U.S. for salons, barbers and spas?
Custer County has 48.0 salons, barbers and spas per 10,000 households, 2% above the U.S. rate of 47.2. Spending per business is $168K, 21% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Custer County would have about 42, against 53 on map listings. There is one business with payroll in the industry for every 1,104 households, against one for every 804 across the U.S.
How fast is Custer County, OK growing?
Population estimates put Custer County at 28,175 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 11,044 households. Median household income in Custer County is $59,738, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Custer County scores 23 for salons, barbers and spas (low), #2,265 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Custer County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Custer County
Screening a site or an acquisition in Custer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.