Beauty and personal care · County · Oklahoma
Salons, barbers and spas in Oklahoma County, OK
Competitor counts, household spending and official business counts for salons, barbers and spas in Oklahoma County, OK, set against other counties and the U.S.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #2,162 of 2,385 scored counties
#48 of 57 scored counties in Oklahoma
- Listings
- 1,858
- 270 chain locations (15%)
- Official establishments
- 362
- +16.4% since 2019
- Household spending a year
- $283.4M
- On personal care products and services · $864 a household
- Spending per listing
- $153K
- 28% below the U.S.
- Listings per 10k households
- 56.6
- 20% above the U.S.
- Population, 2025
- 822,125
- +3.0% since 2020
See the salons, barbers and spas around any address in Oklahoma County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oklahoma County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Oklahoma County has a Groundwork market score of 29 (lower middle): #2,162 of 2,385 scored counties and #48 of 57 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 1,858 salons, barbers and spas in Oklahoma County. Chain locations make up 15% of them, against 15% across the U.S. That comes to 56.6 for every 10,000 households, 20% above the U.S. rate of 47.2.
At $864 per household (14% below the U.S. average), households in Oklahoma County spend about $283.4M a year on personal care products and services. Spread across 1,858 salons, barbers and spas, that is $153K per business, 28% below the U.S. figure of $213K.
Official counts show 362 businesses with payroll classed as personal care services in Oklahoma County in 2023, up 16.4% from 2019. That is one for every 906 households, against one for every 804 across the U.S. Since fiscal 2022, 30 SBA-backed loans worth $7.7M have gone to businesses classed as personal care services in Oklahoma County. Between 2020 and 2025, the population of Oklahoma County grew 3.0%, in step with the U.S. (+3.1%).
How Oklahoma County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oklahoma County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 56.6 | 45.4 | 47.2 |
| Spending per listing | $153K | $185K | $213K |
| Households per official establishment | 906 | 1,313 | 804 |
| Official establishment growth, 2019–2023 | +16.4% | +22.9% | +14.1% |
| Population growth, 2020–2025 | +3.0% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $864 | $841 | $1,005 |
| Median household income | $66,679 | $65,039 | $80,734 |
| Groundwork market score | 29 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 311 → 362+16.4% over the period
- Employees, 2023
- 1,412
- Annual payroll, 2023
- $45.7M
- One-person businesses, 2023
- 4,540Businesses with no payroll
- Map listings, September 2026
- 1,858270 chain locations
- Listings at the U.S. rate for this spending
- 1,332The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 30
- Amount
- $7.7M
SBA-backed loans to businesses classed as personal care services in Oklahoma County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oklahoma County
- Population, 2025 estimate
- 822,125+3.0% since 2020
- Households
- 328,101
- Median age
- 36.4
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.8
- Land area
- 709 sq. mi.
- People per square mile
- 1,137
- Median household income
- $66,679+22.3% vs. 2015–2019, before inflation
- Average household income
- $95,887
- Median home value
- $222,900
- Jobs located here
- 484,332
- Daytime population
- 954,716Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oklahoma County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Oklahoma County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for salons, barbers and spas, numbered among those based in Oklahoma, with Oklahoma County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 85 | 62 | 19.8 | $464K | +14.6% | #33 of 2,385 |
| 2Logan County, OK | 85 | 37 | 20.7 | $459K | +11.5% | #34 of 2,385 |
| 3Lincoln County, OK | 78 | 23 | 17.5 | $460K | +5.3% | #105 of 2,385 |
| 4Osage County, OK | 75 | 28 | 16.1 | $518K | +2.2% | #163 of 2,385 |
| 5Grady County, OK | 73 | 60 | 29.0 | $305K | +7.7% | #218 of 2,385 |
| 6Love County, OK | 72 | 8 | 20.5 | $405K | +6.1% | #228 of 2,385 |
| 7Rogers County, OK | 71 | 100 | 27.3 | $339K | +7.1% | #261 of 2,385 |
| 8Creek County, OK | 71 | 70 | 24.8 | $330K | +4.4% | #265 of 2,385 |
| 9Pawnee County, OK | 68 | 9 | 14.7 | $535K | +3.1% | #328 of 2,385 |
| 10McClain County, OK | 68 | 65 | 39.6 | $237K | +18.4% | #360 of 2,385 |
| 48Oklahoma County, OK | 29 | 1,858 | 56.6 | $153K | +3.0% | #2,162 of 2,385 |
Other business types in Oklahoma County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas29
- Hair salons34
- Barbershops40
- Nail salons42
- Spas and skin care30
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Oklahoma County, OK?
There are 1,858 salons, barbers and spas on map listings in Oklahoma County as of September 2026. 270 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 362 businesses with payroll classed as personal care services in 2023, up 16.4% from 2019. Official counts also show 4,540 one-person businesses without payroll.
How much do households in Oklahoma County, OK spend on personal care products and services?
About $283.4M a year, or $864 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 1,858 salons, barbers and spas on map listings, it comes to $153K per business. It is estimated from the incomes of the 328,101 households in Oklahoma County and national spending patterns by income.
How does Oklahoma County, OK compare with the U.S. for salons, barbers and spas?
Oklahoma County has 56.6 salons, barbers and spas per 10,000 households, 20% above the U.S. rate of 47.2. Spending per business is $153K, 28% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Oklahoma County would have about 1,332, against 1,858 on map listings. There is one business with payroll in the industry for every 906 households, against one for every 804 across the U.S. The official count rose 16.4% from 2019 to 2023, against +14.1% for the U.S.
How fast is Oklahoma County, OK growing?
Population estimates put Oklahoma County at 822,125 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 328,101 households. Median household income in Oklahoma County is $66,679, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma County scores 29 for salons, barbers and spas (lower middle), #2,162 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oklahoma County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Oklahoma County
Screening a site or an acquisition in Oklahoma County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oklahoma County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.