Beauty and personal care · County · Oklahoma
Salons, barbers and spas in Delaware County, OK
The salons, barbers and spas in Delaware County, OK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #1,022 of 2,385 scored counties
#17 of 57 scored counties in Oklahoma
- Listings
- 62
- 6 chain locations (10%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $13.4M
- On personal care products and services · $779 a household
- Spending per listing
- $216K
- In line with the U.S.
- Listings per 10k households
- 36.1
- 24% below the U.S.
- Population, 2025
- 41,910
- +3.8% since 2020
See the salons, barbers and spas around any address in Delaware County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Delaware County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Delaware County spend about $13.4M a year on personal care products and services, or $779 per household, 23% below the U.S. average. That is about $216K of household spending for each business on map listings, in line with the U.S. figure of $213K.
There are 62 salons, barbers and spas on map listings in Delaware County as of September 2026. 6 of them (10%) are chain locations, against 15% across the U.S. That comes to 36.1 for every 10,000 households, 24% below the U.S. rate of 47.2.
Official counts show 4 businesses with payroll classed as personal care services in Delaware County in 2023. That is one for every 4,290 households, against one for every 804 across the U.S. Official counts list 121 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $125K have gone to businesses classed as personal care services in Delaware County.
Population estimates show Delaware County grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). For salons, barbers and spas, Delaware County has a Groundwork market score of 53 (upper middle): #1,022 of 2,385 scored counties and #17 of 57 scored counties in Oklahoma.
How Delaware County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Delaware County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 36.1 | 45.4 | 47.2 |
| Spending per listing | $216K | $185K | $213K |
| Households per official establishment | 4,290 | 1,313 | 804 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +14.1% |
| Population growth, 2020–2025 | +3.8% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $779 | $841 | $1,005 |
| Median household income | $56,676 | $65,039 | $80,734 |
| Groundwork market score | 53 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 15
- Annual payroll, 2023
- $389K
- One-person businesses, 2023
- 121Businesses with no payroll
- Map listings, September 2026
- 626 chain locations
- Listings at the U.S. rate for this spending
- 63The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $125K
SBA-backed loans to businesses classed as personal care services in Delaware County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Delaware County
- Population, 2025 estimate
- 41,910+3.8% since 2020
- Households
- 17,161
- Median age
- 47.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 738 sq. mi.
- People per square mile
- 56
- Median household income
- $56,676+35.9% vs. 2015–2019, before inflation
- Average household income
- $77,839
- Median home value
- $175,300
- Jobs located here
- 10,172
- Daytime population
- 36,167Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Delaware County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Delaware County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for salons, barbers and spas, numbered among those based in Oklahoma, with Delaware County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 85 | 62 | 19.8 | $464K | +14.6% | #33 of 2,385 |
| 2Logan County, OK | 85 | 37 | 20.7 | $459K | +11.5% | #34 of 2,385 |
| 3Lincoln County, OK | 78 | 23 | 17.5 | $460K | +5.3% | #105 of 2,385 |
| 4Osage County, OK | 75 | 28 | 16.1 | $518K | +2.2% | #163 of 2,385 |
| 5Grady County, OK | 73 | 60 | 29.0 | $305K | +7.7% | #218 of 2,385 |
| 6Love County, OK | 72 | 8 | 20.5 | $405K | +6.1% | #228 of 2,385 |
| 7Rogers County, OK | 71 | 100 | 27.3 | $339K | +7.1% | #261 of 2,385 |
| 8Creek County, OK | 71 | 70 | 24.8 | $330K | +4.4% | #265 of 2,385 |
| 9Pawnee County, OK | 68 | 9 | 14.7 | $535K | +3.1% | #328 of 2,385 |
| 10McClain County, OK | 68 | 65 | 39.6 | $237K | +18.4% | #360 of 2,385 |
| 17Delaware County, OK | 53 | 62 | 36.1 | $216K | +3.8% | #1,022 of 2,385 |
Other business types in Delaware County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons60
- Barbershops57
- Nail salons
- Spas and skin care26
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Delaware County, OK?
As of September 2026, map listings count 62 salons, barbers and spas in Delaware County. 6 of them (10%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 4 businesses with payroll classed as personal care services in 2023. Official counts also show 121 one-person businesses without payroll.
How much do households in Delaware County, OK spend on personal care products and services?
About $13.4M a year, or $779 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 62 salons, barbers and spas on map listings, it comes to $216K per business. It is estimated from the incomes of the 17,161 households in Delaware County and national spending patterns by income.
How does Delaware County, OK compare with the U.S. for salons, barbers and spas?
Delaware County has 36.1 salons, barbers and spas per 10,000 households, 24% below the U.S. rate of 47.2. Spending per business is $216K, in line with the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Delaware County would have about 63, against 62 on map listings. There is one business with payroll in the industry for every 4,290 households, against one for every 804 across the U.S.
How fast is Delaware County, OK growing?
Population estimates put Delaware County at 41,910 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 17,161 households. The median household income in Delaware County is $56,676 a year, 30% below the U.S. median of $80,734. That rose 35.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Delaware County scores 53 for salons, barbers and spas (upper middle), #1,022 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Delaware County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Delaware County
Screening a site or an acquisition in Delaware County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Delaware County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.