Beauty and personal care · Small-town market · Oklahoma
Salons, barbers and spas in the Duncan, OK area
The salons, barbers and spas in the Duncan, OK area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #216 of 538 scored small-town markets
#2 of 17 scored small-town markets based in Oklahoma
- Listings
- 69
- 16 chain locations (23%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $14.2M
- On personal care products and services · $809 a household
- Spending per listing
- $206K
- 3% below the U.S.
- Listings per 10k households
- 39.3
- 17% below the U.S.
- Population, 2025
- 44,310
- +3.4% since 2020
See the salons, barbers and spas around any address in the Duncan area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Duncan area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 69 salons, barbers and spas in the Duncan area. Of those, 16 are chain locations, or 23%, against 15% across the U.S. Per 10,000 households, that is 39.3, 17% below the U.S. rate of 47.2.
At $809 per household (19% below the U.S. average), households in the Duncan area spend about $14.2M a year on personal care products and services. That works out to $206K per business, 3% below the U.S. figure of $213K.
Official counts show 6 businesses with payroll classed as personal care services in the Duncan area in 2023. That is one for every 2,928 households, against one for every 804 across the U.S. Another 179 one-person businesses have no payroll, by official counts.
Population estimates put the population change in the Duncan area from 2020 to 2025 at +3.4%, in step with the U.S. (+3.1%). The Duncan area scores 55 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #216 of 538 scored small-town markets and #2 of 17 scored small-town markets based in Oklahoma.
How the Duncan area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Duncan area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 39.3 | 45.4 | 47.2 |
| Spending per listing | $206K | $185K | $213K |
| Households per official establishment | 2,928 | 1,313 | 804 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +14.1% |
| Population growth, 2020–2025 | +3.4% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $809 | $841 | $1,005 |
| Median household income | $61,620 | $65,039 | $80,734 |
| Groundwork market score | 55 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 20
- Annual payroll, 2023
- $641K
- One-person businesses, 2023
- 179Businesses with no payroll
- Map listings, September 2026
- 6916 chain locations
- Listings at the U.S. rate for this spending
- 67The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Duncan area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Duncan area
- Population, 2025 estimate
- 44,310+3.4% since 2020
- Households
- 17,567
- Median age
- 42.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 870 sq. mi.
- People per square mile
- 50
- Median household income
- $61,620+30.5% vs. 2015–2019, before inflation
- Average household income
- $84,051
- Median home value
- $145,300
- Jobs located here
- 15,578
- Daytime population
- 41,720Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Duncan area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Duncan area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for salons, barbers and spas, numbered among those based in Oklahoma, with the Duncan area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shawnee, OK | 60 | 96 | 35.7 | $222K | +3.5% | #154 of 538 |
| 2Duncan, OK | 55 | 69 | 39.3 | $206K | +3.4% | #216 of 538 |
| 3Altus, OK | 45 | 37 | 37.9 | $216K | +0.1% | #332 of 538 |
| 4Tahlequah, OK | 45 | 68 | 36.4 | $209K | +4.5% | #334 of 538 |
| 5Miami, OK | 45 | 42 | 35.2 | $202K | +0.7% | #337 of 538 |
| 6Durant, OK | 44 | 81 | 44.0 | $178K | +10.9% | #355 of 538 |
| 7Ada, OK | 41 | 59 | 39.0 | $207K | +1.2% | #380 of 538 |
| 8Ponca City, OK | 39 | 78 | 46.5 | $169K | −0.3% | #402 of 538 |
| 9Stillwater, OK | 36 | 123 | 37.7 | $201K | +2.8% | #433 of 538 |
| 10McAlester, OK | 35 | 71 | 39.8 | $191K | −1.1% | #444 of 538 |
Other business types in the Duncan area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons54
- Barbershops54
- Nail salons56
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Duncan, OK area?
There are 69 salons, barbers and spas on map listings in the Duncan area as of September 2026. 16 of them (23%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 6 businesses with payroll classed as personal care services in 2023. Official counts list 179 one-person businesses without payroll.
How much do households in the Duncan, OK area spend on personal care products and services?
About $14.2M a year, or $809 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 69 salons, barbers and spas on map listings, it comes to $206K per business. It is estimated from the incomes of the 17,567 households in the Duncan area and national spending patterns by income.
How does the Duncan, OK area compare with the U.S. for salons, barbers and spas?
The Duncan area has 39.3 salons, barbers and spas per 10,000 households, 17% below the U.S. rate of 47.2. Spending per business is $206K, 3% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Duncan area would have about 67, against 69 on map listings. There is one business with payroll in the industry for every 2,928 households, against one for every 804 across the U.S.
How fast is the Duncan, OK area growing?
Population estimates put the Duncan area at 44,310 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 17,567 households. Median household income in the Duncan area is $61,620, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Duncan area scores 55 for salons, barbers and spas (upper middle), #216 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Duncan area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Duncan area
Screening a site or an acquisition in the Duncan area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Duncan area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.