Beauty and personal care · County · Oklahoma
Salons, barbers and spas in Woodward County, OK
How Woodward County, OK compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #2,142 of 2,385 scored counties
#47 of 57 scored counties in Oklahoma
- Listings
- 47
- 15 chain locations (32%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $6.5M
- On personal care products and services · $816 a household
- Spending per listing
- $138K
- 35% below the U.S.
- Listings per 10k households
- 59.3
- 26% above the U.S.
- Population, 2025
- 19,827
- −2.8% since 2020
See the salons, barbers and spas around any address in Woodward County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Woodward County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Woodward County is 30 (lower middle), #2,142 of 2,385 scored counties and #47 of 57 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Woodward County comes to about $6.5M a year: $816 per household, 19% below the U.S. average. Spread across 47 salons, barbers and spas, that is $138K per business, 35% below the U.S. figure of $213K.
There are 47 salons, barbers and spas on map listings in Woodward County as of September 2026. 15 of them (32%) are chain locations, against 15% across the U.S. That is 59.3 per 10,000 households, 26% above the U.S. rate of 47.2.
Official counts show 3 businesses with payroll classed as personal care services in Woodward County in 2023. That is one for every 2,642 households, against one for every 804 across the U.S. Between 2020 and 2025, the population of Woodward County declined 2.8%, against +3.1% for the U.S.
How Woodward County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Woodward County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 59.3 | 45.4 | 47.2 |
| Spending per listing | $138K | $185K | $213K |
| Households per official establishment | 2,642 | 1,313 | 804 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +14.1% |
| Population growth, 2020–2025 | −2.8% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $816 | $841 | $1,005 |
| Median household income | $61,417 | $65,039 | $80,734 |
| Groundwork market score | 30 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 3
- Employees, 2023
- 5
- Annual payroll, 2023
- $177K
- One-person businesses, 2023
- 83Businesses with no payroll
- Map listings, September 2026
- 4715 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Woodward County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Woodward County
- Population, 2025 estimate
- 19,827−2.8% since 2020
- Households
- 7,925
- Median age
- 37.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,243 sq. mi.
- People per square mile
- 16
- Median household income
- $61,417+2.1% vs. 2015–2019, before inflation
- Average household income
- $81,705
- Median home value
- $169,000
- Jobs located here
- 8,020
- Daytime population
- 19,265Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Woodward County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Woodward County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for salons, barbers and spas, numbered among those based in Oklahoma, with Woodward County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 85 | 62 | 19.8 | $464K | +14.6% | #33 of 2,385 |
| 2Logan County, OK | 85 | 37 | 20.7 | $459K | +11.5% | #34 of 2,385 |
| 3Lincoln County, OK | 78 | 23 | 17.5 | $460K | +5.3% | #105 of 2,385 |
| 4Osage County, OK | 75 | 28 | 16.1 | $518K | +2.2% | #163 of 2,385 |
| 5Grady County, OK | 73 | 60 | 29.0 | $305K | +7.7% | #218 of 2,385 |
| 6Love County, OK | 72 | 8 | 20.5 | $405K | +6.1% | #228 of 2,385 |
| 7Rogers County, OK | 71 | 100 | 27.3 | $339K | +7.1% | #261 of 2,385 |
| 8Creek County, OK | 71 | 70 | 24.8 | $330K | +4.4% | #265 of 2,385 |
| 9Pawnee County, OK | 68 | 9 | 14.7 | $535K | +3.1% | #328 of 2,385 |
| 10McClain County, OK | 68 | 65 | 39.6 | $237K | +18.4% | #360 of 2,385 |
| 47Woodward County, OK | 30 | 47 | 59.3 | $138K | −2.8% | #2,142 of 2,385 |
Other business types in Woodward County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas30
- Hair salons12
- Barbershops13
- Nail salons18
- Spas and skin care11
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Woodward County, OK?
As of September 2026, map listings count 47 salons, barbers and spas in Woodward County. 15 of them (32%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3 businesses with payroll classed as personal care services in 2023. Official counts also show 83 one-person businesses without payroll.
How much do households in Woodward County, OK spend on personal care products and services?
About $6.5M a year, or $816 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 47 salons, barbers and spas on map listings, it comes to $138K per business. It is estimated from the incomes of the 7,925 households in Woodward County and national spending patterns by income.
How does Woodward County, OK compare with the U.S. for salons, barbers and spas?
Woodward County has 59.3 salons, barbers and spas per 10,000 households, 26% above the U.S. rate of 47.2. Spending per business is $138K, 35% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Woodward County would have about 30, against 47 on map listings. There is one business with payroll in the industry for every 2,642 households, against one for every 804 across the U.S.
How fast is Woodward County, OK growing?
Population estimates put Woodward County at 19,827 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 7,925 households. The median household income in Woodward County is $61,417 a year, 24% below the U.S. median of $80,734. That rose 2.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Woodward County scores 30 for salons, barbers and spas (lower middle), #2,142 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Woodward County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Woodward County
Screening a site or an acquisition in Woodward County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Woodward County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.