Beauty and personal care · County · Oklahoma
Salons, barbers and spas in Pottawatomie County, OK
How Pottawatomie County, OK compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #954 of 2,385 scored counties
#16 of 57 scored counties in Oklahoma
- Listings
- 96
- 24 chain locations (25%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $21.3M
- On personal care products and services · $792 a household
- Spending per listing
- $222K
- 4% above the U.S.
- Listings per 10k households
- 35.7
- 24% below the U.S.
- Population, 2025
- 75,102
- +3.5% since 2020
See the salons, barbers and spas around any address in Pottawatomie County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pottawatomie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 96 salons, barbers and spas in Pottawatomie County. 24 of them (25%) are chain locations, against 15% across the U.S. That comes to 35.7 for every 10,000 households, 24% below the U.S. rate of 47.2.
Household spending on personal care products and services in Pottawatomie County comes to about $21.3M a year: $792 per household, 21% below the U.S. average. That works out to $222K per business, 4% above the U.S. figure of $213K.
The official count of businesses with payroll classed as personal care services in Pottawatomie County was 7 in 2023. That is one for every 3,847 households, against one for every 804 across the U.S. Official counts list 279 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $170K has gone to businesses classed as personal care services in Pottawatomie County.
Population estimates show Pottawatomie County grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for salons, barbers and spas in Pottawatomie County is 54 (upper middle), #954 of 2,385 scored counties and #16 of 57 scored counties in Oklahoma.
How Pottawatomie County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pottawatomie County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.7 | 45.4 | 47.2 |
| Spending per listing | $222K | $185K | $213K |
| Households per official establishment | 3,847 | 1,313 | 804 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +14.1% |
| Population growth, 2020–2025 | +3.5% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $792 | $841 | $1,005 |
| Median household income | $61,398 | $65,039 | $80,734 |
| Groundwork market score | 54 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 7
- Employees, 2023
- 49
- Annual payroll, 2023
- $881K
- One-person businesses, 2023
- 279Businesses with no payroll
- Map listings, September 2026
- 9624 chain locations
- Listings at the U.S. rate for this spending
- 100The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $170K
SBA-backed loans to businesses classed as personal care services in Pottawatomie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pottawatomie County
- Population, 2025 estimate
- 75,102+3.5% since 2020
- Households
- 26,927
- Median age
- 38.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 788 sq. mi.
- People per square mile
- 93
- Median household income
- $61,398+24.7% vs. 2015–2019, before inflation
- Average household income
- $76,941
- Median home value
- $165,400
- Jobs located here
- 22,815
- Daytime population
- 67,725Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pottawatomie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Pottawatomie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for salons, barbers and spas, numbered among those based in Oklahoma, with Pottawatomie County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 85 | 62 | 19.8 | $464K | +14.6% | #33 of 2,385 |
| 2Logan County, OK | 85 | 37 | 20.7 | $459K | +11.5% | #34 of 2,385 |
| 3Lincoln County, OK | 78 | 23 | 17.5 | $460K | +5.3% | #105 of 2,385 |
| 4Osage County, OK | 75 | 28 | 16.1 | $518K | +2.2% | #163 of 2,385 |
| 5Grady County, OK | 73 | 60 | 29.0 | $305K | +7.7% | #218 of 2,385 |
| 6Love County, OK | 72 | 8 | 20.5 | $405K | +6.1% | #228 of 2,385 |
| 7Rogers County, OK | 71 | 100 | 27.3 | $339K | +7.1% | #261 of 2,385 |
| 8Creek County, OK | 71 | 70 | 24.8 | $330K | +4.4% | #265 of 2,385 |
| 9Pawnee County, OK | 68 | 9 | 14.7 | $535K | +3.1% | #328 of 2,385 |
| 10McClain County, OK | 68 | 65 | 39.6 | $237K | +18.4% | #360 of 2,385 |
| 16Pottawatomie County, OK | 54 | 96 | 35.7 | $222K | +3.5% | #954 of 2,385 |
Other business types in Pottawatomie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons36
- Barbershops48
- Nail salons49
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Pottawatomie County, OK?
Pottawatomie County has 96 salons, barbers and spas on map listings as of September 2026. 24 of them (25%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 7 businesses with payroll classed as personal care services in 2023. Official counts also show 279 one-person businesses without payroll.
How much do households in Pottawatomie County, OK spend on personal care products and services?
About $21.3M a year, or $792 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 96 salons, barbers and spas on map listings, it comes to $222K per business. It is estimated from the incomes of the 26,927 households in Pottawatomie County and national spending patterns by income.
How does Pottawatomie County, OK compare with the U.S. for salons, barbers and spas?
Pottawatomie County has 35.7 salons, barbers and spas per 10,000 households, 24% below the U.S. rate of 47.2. Spending per business is $222K, 4% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Pottawatomie County would have about 100, against 96 on map listings. There is one business with payroll in the industry for every 3,847 households, against one for every 804 across the U.S.
How fast is Pottawatomie County, OK growing?
Population estimates put Pottawatomie County at 75,102 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 26,927 households. Median household income in Pottawatomie County is $61,398, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pottawatomie County scores 54 for salons, barbers and spas (upper middle), #954 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pottawatomie County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Pottawatomie County
Screening a site or an acquisition in Pottawatomie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pottawatomie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.