Beauty and personal care · County · Oklahoma
Salons, barbers and spas in Atoka County, OK
How Atoka County, OK compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #1,991 of 2,385 scored counties
#38 of 57 scored counties in Oklahoma
- Listings
- 19
- 2 chain locations (11%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.9M
- On personal care products and services · $774 a household
- Spending per listing
- $203K
- 5% below the U.S.
- Listings per 10k households
- 38.2
- 19% below the U.S.
- Population, 2025
- 14,609
- +3.1% since 2020
See the salons, barbers and spas around any address in Atoka County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Atoka County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Atoka County has a Groundwork market score of 34 (lower middle): #1,991 of 2,385 scored counties and #38 of 57 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
At $774 per household (23% below the U.S. average), households in Atoka County spend about $3.9M a year on personal care products and services. Spread across 19 salons, barbers and spas, that is $203K per business, 5% below the U.S. figure of $213K.
There are 19 salons, barbers and spas on map listings in Atoka County as of September 2026. Of those, 2 are chain locations, or 11%, against 15% across the U.S. That is 38.2 per 10,000 households, 19% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Atoka County, since they leave out counts under 3. Between 2020 and 2025, the population of Atoka County grew 3.1%, in step with the U.S. (+3.1%).
How Atoka County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Atoka County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.2 | 45.4 | 47.2 |
| Spending per listing | $203K | $185K | $213K |
| Households per official establishment | n/a | 1,313 | 804 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +14.1% |
| Population growth, 2020–2025 | +3.1% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $774 | $841 | $1,005 |
| Median household income | $54,785 | $65,039 | $80,734 |
| Groundwork market score | 34 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 38Businesses with no payroll
- Map listings, September 2026
- 192 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Atoka County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Atoka County
- Population, 2025 estimate
- 14,609+3.1% since 2020
- Households
- 4,975
- Median age
- 40.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 976 sq. mi.
- People per square mile
- 15
- Median household income
- $54,785+39.4% vs. 2015–2019, before inflation
- Average household income
- $74,586
- Median home value
- $157,600
- Jobs located here
- 3,124
- Daytime population
- 12,420Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Atoka County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Atoka County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for salons, barbers and spas, numbered among those based in Oklahoma, with Atoka County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 85 | 62 | 19.8 | $464K | +14.6% | #33 of 2,385 |
| 2Logan County, OK | 85 | 37 | 20.7 | $459K | +11.5% | #34 of 2,385 |
| 3Lincoln County, OK | 78 | 23 | 17.5 | $460K | +5.3% | #105 of 2,385 |
| 4Osage County, OK | 75 | 28 | 16.1 | $518K | +2.2% | #163 of 2,385 |
| 5Grady County, OK | 73 | 60 | 29.0 | $305K | +7.7% | #218 of 2,385 |
| 6Love County, OK | 72 | 8 | 20.5 | $405K | +6.1% | #228 of 2,385 |
| 7Rogers County, OK | 71 | 100 | 27.3 | $339K | +7.1% | #261 of 2,385 |
| 8Creek County, OK | 71 | 70 | 24.8 | $330K | +4.4% | #265 of 2,385 |
| 9Pawnee County, OK | 68 | 9 | 14.7 | $535K | +3.1% | #328 of 2,385 |
| 10McClain County, OK | 68 | 65 | 39.6 | $237K | +18.4% | #360 of 2,385 |
| 38Atoka County, OK | 34 | 19 | 38.2 | $203K | +3.1% | #1,991 of 2,385 |
Other business types in Atoka County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons28
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Atoka County, OK?
As of September 2026, map listings count 19 salons, barbers and spas in Atoka County. 2 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Atoka County: counts under 3 are left out. Official counts also show 38 one-person businesses without payroll.
How much do households in Atoka County, OK spend on personal care products and services?
About $3.9M a year, or $774 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 19 salons, barbers and spas on map listings, it comes to $203K per business. It is estimated from the incomes of the 4,975 households in Atoka County and national spending patterns by income.
How does Atoka County, OK compare with the U.S. for salons, barbers and spas?
Atoka County has 38.2 salons, barbers and spas per 10,000 households, 19% below the U.S. rate of 47.2. Spending per business is $203K, 5% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Atoka County would have about 18, against 19 on map listings.
How fast is Atoka County, OK growing?
Population estimates put Atoka County at 14,609 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 4,975 households. The median household income in Atoka County is $54,785 a year, 32% below the U.S. median of $80,734. That rose 39.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Atoka County scores 34 for salons, barbers and spas (lower middle), #1,991 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Atoka County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Atoka County
Screening a site or an acquisition in Atoka County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Atoka County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.