Beauty and personal care · County · Oklahoma
Salons, barbers and spas in Washita County, OK
The salons, barbers and spas in Washita County, OK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #768 of 2,385 scored counties
#14 of 57 scored counties in Oklahoma
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.3M
- On personal care products and services · $799 a household
- Spending per listing
- $413K
- 94% above the U.S.
- Listings per 10k households
- 19.4
- 59% below the U.S.
- Population, 2025
- 10,884
- −0.2% since 2020
See the salons, barbers and spas around any address in Washita County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Washita County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 8 salons, barbers and spas in Washita County. None of them are chain locations, against 15% across the U.S. That is 19.4 per 10,000 households, 59% below the U.S. rate of 47.2.
Household spending on personal care products and services in Washita County comes to about $3.3M a year: $799 per household, 20% below the U.S. average. Spread across 8 salons, barbers and spas, that is $413K per business, 94% above the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Washita County: counts under 3 aren’t published. Official counts also show 29 one-person businesses without payroll.
Population estimates show Washita County declined 0.2% from 2020 to 2025, against +3.1% for the U.S. Washita County scores 57 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #768 of 2,385 scored counties and #14 of 57 scored counties in Oklahoma.
How Washita County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Washita County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.4 | 45.4 | 47.2 |
| Spending per listing | $413K | $185K | $213K |
| Households per official establishment | n/a | 1,313 | 804 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +14.1% |
| Population growth, 2020–2025 | −0.2% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $799 | $841 | $1,005 |
| Median household income | $63,501 | $65,039 | $80,734 |
| Groundwork market score | 57 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 29Businesses with no payroll
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Washita County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Washita County
- Population, 2025 estimate
- 10,884−0.2% since 2020
- Households
- 4,131
- Median age
- 40.7
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 1,003 sq. mi.
- People per square mile
- 11
- Median household income
- $63,501+19.2% vs. 2015–2019, before inflation
- Average household income
- $79,529
- Median home value
- $118,400
- Jobs located here
- 2,285
- Daytime population
- 9,453Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washita County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Washita County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for salons, barbers and spas, numbered among those based in Oklahoma, with Washita County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 85 | 62 | 19.8 | $464K | +14.6% | #33 of 2,385 |
| 2Logan County, OK | 85 | 37 | 20.7 | $459K | +11.5% | #34 of 2,385 |
| 3Lincoln County, OK | 78 | 23 | 17.5 | $460K | +5.3% | #105 of 2,385 |
| 4Osage County, OK | 75 | 28 | 16.1 | $518K | +2.2% | #163 of 2,385 |
| 5Grady County, OK | 73 | 60 | 29.0 | $305K | +7.7% | #218 of 2,385 |
| 6Love County, OK | 72 | 8 | 20.5 | $405K | +6.1% | #228 of 2,385 |
| 7Rogers County, OK | 71 | 100 | 27.3 | $339K | +7.1% | #261 of 2,385 |
| 8Creek County, OK | 71 | 70 | 24.8 | $330K | +4.4% | #265 of 2,385 |
| 9Pawnee County, OK | 68 | 9 | 14.7 | $535K | +3.1% | #328 of 2,385 |
| 10McClain County, OK | 68 | 65 | 39.6 | $237K | +18.4% | #360 of 2,385 |
| 14Washita County, OK | 57 | 8 | 19.4 | $413K | −0.2% | #768 of 2,385 |
Other business types in Washita County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons50
- Barbershops
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Washita County, OK?
There are 8 salons, barbers and spas on map listings in Washita County as of September 2026. None of them are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Washita County: counts under 3 are left out. Official counts list 29 one-person businesses without payroll.
How much do households in Washita County, OK spend on personal care products and services?
About $3.3M a year, or $799 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 8 salons, barbers and spas on map listings, it comes to $413K per business. It is estimated from the incomes of the 4,131 households in Washita County and national spending patterns by income.
How does Washita County, OK compare with the U.S. for salons, barbers and spas?
Washita County has 19.4 salons, barbers and spas per 10,000 households, 59% below the U.S. rate of 47.2. Spending per business is $413K, 94% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Washita County would have about 16, against 8 on map listings.
How fast is Washita County, OK growing?
Population estimates put Washita County at 10,884 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 4,131 households. Median household income in Washita County is $63,501, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washita County scores 57 for salons, barbers and spas (upper middle), #768 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washita County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Washita County
Screening a site or an acquisition in Washita County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washita County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.