Beauty and personal care · County · Oklahoma
Salons, barbers and spas in Wagoner County, OK
Competitor counts, household spending and official business counts for salons, barbers and spas in Wagoner County, OK, set against other counties and the U.S.
Groundwork market score · out of 100
Score 85 out of 100: High
Ranked #33 of 2,385 scored counties
#1 of 57 scored counties in Oklahoma
- Listings
- 62
- 19 chain locations (31%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $28.7M
- On personal care products and services · $916 a household
- Spending per listing
- $464K
- 2.2 times the U.S.
- Listings per 10k households
- 19.8
- 58% below the U.S.
- Population, 2025
- 93,263
- +14.6% since 2020
See the salons, barbers and spas around any address in Wagoner County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wagoner County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Wagoner County is 85 (high), #33 of 2,385 scored counties and #1 of 57 scored counties in Oklahoma. That puts it in the top 10% of counties for salons, barbers and spas.
Map listings as of September 2026 show 62 salons, barbers and spas in Wagoner County. 19 of them (31%) are chain locations, against 15% across the U.S. That is 19.8 per 10,000 households, 58% below the U.S. rate of 47.2.
Household spending on personal care products and services in Wagoner County comes to about $28.7M a year: $916 per household, 9% below the U.S. average. That works out to $464K per business, 2.2 times the U.S. figure of $213K.
Official counts show 12 businesses with payroll classed as personal care services in Wagoner County in 2023. That is one for every 2,615 households, against one for every 804 across the U.S. Population estimates put the population change in Wagoner County from 2020 to 2025 at +14.6%, faster than the U.S. (+3.1%).
How Wagoner County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wagoner County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.8 | 45.4 | 47.2 |
| Spending per listing | $464K | $185K | $213K |
| Households per official establishment | 2,615 | 1,313 | 804 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +14.1% |
| Population growth, 2020–2025 | +14.6% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $916 | $841 | $1,005 |
| Median household income | $81,207 | $65,039 | $80,734 |
| Groundwork market score | 85 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 12
- Employees, 2023
- 29
- Annual payroll, 2023
- $805K
- One-person businesses, 2023
- 327Businesses with no payroll
- Map listings, September 2026
- 6219 chain locations
- Listings at the U.S. rate for this spending
- 135The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Wagoner County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wagoner County
- Population, 2025 estimate
- 93,263+14.6% since 2020
- Households
- 31,379
- Median age
- 39.7
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.2
- Land area
- 562 sq. mi.
- People per square mile
- 154
- Median household income
- $81,207+29.3% vs. 2015–2019, before inflation
- Average household income
- $99,385
- Median home value
- $234,800
- Jobs located here
- 12,206
- Daytime population
- 58,774Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wagoner County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Wagoner County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for salons, barbers and spas, numbered among those based in Oklahoma, with Wagoner County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 85 | 62 | 19.8 | $464K | +14.6% | #33 of 2,385 |
| 2Logan County, OK | 85 | 37 | 20.7 | $459K | +11.5% | #34 of 2,385 |
| 3Lincoln County, OK | 78 | 23 | 17.5 | $460K | +5.3% | #105 of 2,385 |
| 4Osage County, OK | 75 | 28 | 16.1 | $518K | +2.2% | #163 of 2,385 |
| 5Grady County, OK | 73 | 60 | 29.0 | $305K | +7.7% | #218 of 2,385 |
| 6Love County, OK | 72 | 8 | 20.5 | $405K | +6.1% | #228 of 2,385 |
| 7Rogers County, OK | 71 | 100 | 27.3 | $339K | +7.1% | #261 of 2,385 |
| 8Creek County, OK | 71 | 70 | 24.8 | $330K | +4.4% | #265 of 2,385 |
| 9Pawnee County, OK | 68 | 9 | 14.7 | $535K | +3.1% | #328 of 2,385 |
| 10McClain County, OK | 68 | 65 | 39.6 | $237K | +18.4% | #360 of 2,385 |
Other business types in Wagoner County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas85
- Hair salons85
- Barbershops85
- Nail salons79
- Spas and skin care85
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Wagoner County, OK?
There are 62 salons, barbers and spas on map listings in Wagoner County as of September 2026. 19 of them (31%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 12 businesses with payroll classed as personal care services in 2023. Another 327 one-person businesses have no payroll, by official counts.
How much do households in Wagoner County, OK spend on personal care products and services?
About $28.7M a year, or $916 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 62 salons, barbers and spas on map listings, it comes to $464K per business. It is estimated from the incomes of the 31,379 households in Wagoner County and national spending patterns by income.
How does Wagoner County, OK compare with the U.S. for salons, barbers and spas?
Wagoner County has 19.8 salons, barbers and spas per 10,000 households, 58% below the U.S. rate of 47.2. Spending per business is $464K, 2.2 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Wagoner County would have about 135, against 62 on map listings. There is one business with payroll in the industry for every 2,615 households, against one for every 804 across the U.S.
How fast is Wagoner County, OK growing?
Population estimates put Wagoner County at 93,263 people in 2025, up 14.6% since 2020, faster than the U.S. (+3.1%). It has 31,379 households. Median household income in Wagoner County is $81,207, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wagoner County scores 85 for salons, barbers and spas (high), #33 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wagoner County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Wagoner County
Screening a site or an acquisition in Wagoner County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wagoner County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.