Beauty and personal care · Small-town market · Oklahoma
Salons, barbers and spas in the Tahlequah, OK area
The salons, barbers and spas in the Tahlequah, OK area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #334 of 538 scored small-town markets
#4 of 17 scored small-town markets based in Oklahoma
- Listings
- 68
- 15 chain locations (22%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $14.2M
- On personal care products and services · $762 a household
- Spending per listing
- $209K
- 2% below the U.S.
- Listings per 10k households
- 36.4
- 23% below the U.S.
- Population, 2025
- 49,196
- +4.5% since 2020
See the salons, barbers and spas around any address in the Tahlequah area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Tahlequah area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Tahlequah area comes to about $14.2M a year: $762 per household, 24% below the U.S. average. That works out to $209K per business, 2% below the U.S. figure of $213K.
The Tahlequah area has 68 salons, barbers and spas on map listings as of September 2026. Of those, 15 are chain locations, or 22%, against 15% across the U.S. That is 36.4 per 10,000 households, 23% below the U.S. rate of 47.2.
Official counts show 12 businesses with payroll classed as personal care services in the Tahlequah area in 2023. That is one for every 1,558 households, against one for every 804 across the U.S. Official counts also show 128 one-person businesses without payroll.
Population estimates put the population change in the Tahlequah area from 2020 to 2025 at +4.5%, faster than the U.S. (+3.1%). For salons, barbers and spas, the Tahlequah area has a Groundwork market score of 45 (lower middle): #334 of 538 scored small-town markets and #4 of 17 scored small-town markets based in Oklahoma.
How the Tahlequah area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Tahlequah area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 36.4 | 45.4 | 47.2 |
| Spending per listing | $209K | $185K | $213K |
| Households per official establishment | 1,558 | 1,313 | 804 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +14.1% |
| Population growth, 2020–2025 | +4.5% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $762 | $841 | $1,005 |
| Median household income | $53,218 | $65,039 | $80,734 |
| Groundwork market score | 45 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 29
- Annual payroll, 2023
- $667K
- One-person businesses, 2023
- 128Businesses with no payroll
- Map listings, September 2026
- 6815 chain locations
- Listings at the U.S. rate for this spending
- 67The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Tahlequah area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Tahlequah area
- Population, 2025 estimate
- 49,196+4.5% since 2020
- Households
- 18,698
- Median age
- 38.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 749 sq. mi.
- People per square mile
- 64
- Median household income
- $53,218+24.4% vs. 2015–2019, before inflation
- Average household income
- $72,290
- Median home value
- $168,500
- Jobs located here
- 13,276
- Daytime population
- 42,397Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Tahlequah area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Tahlequah area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for salons, barbers and spas, numbered among those based in Oklahoma, with the Tahlequah area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shawnee, OK | 60 | 96 | 35.7 | $222K | +3.5% | #154 of 538 |
| 2Duncan, OK | 55 | 69 | 39.3 | $206K | +3.4% | #216 of 538 |
| 3Altus, OK | 45 | 37 | 37.9 | $216K | +0.1% | #332 of 538 |
| 4Tahlequah, OK | 45 | 68 | 36.4 | $209K | +4.5% | #334 of 538 |
| 5Miami, OK | 45 | 42 | 35.2 | $202K | +0.7% | #337 of 538 |
| 6Durant, OK | 44 | 81 | 44.0 | $178K | +10.9% | #355 of 538 |
| 7Ada, OK | 41 | 59 | 39.0 | $207K | +1.2% | #380 of 538 |
| 8Ponca City, OK | 39 | 78 | 46.5 | $169K | −0.3% | #402 of 538 |
| 9Stillwater, OK | 36 | 123 | 37.7 | $201K | +2.8% | #433 of 538 |
| 10McAlester, OK | 35 | 71 | 39.8 | $191K | −1.1% | #444 of 538 |
Other business types in the Tahlequah area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons48
- Barbershops51
- Nail salons42
- Spas and skin care47
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Tahlequah, OK area?
Map listings as of September 2026 show 68 salons, barbers and spas in the Tahlequah area. 15 of them (22%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 12 businesses with payroll classed as personal care services in 2023. Another 128 one-person businesses have no payroll, by official counts.
How much do households in the Tahlequah, OK area spend on personal care products and services?
About $14.2M a year, or $762 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 68 salons, barbers and spas on map listings, it comes to $209K per business. It is estimated from the incomes of the 18,698 households in the Tahlequah area and national spending patterns by income.
How does the Tahlequah, OK area compare with the U.S. for salons, barbers and spas?
The Tahlequah area has 36.4 salons, barbers and spas per 10,000 households, 23% below the U.S. rate of 47.2. Spending per business is $209K, 2% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, the Tahlequah area would have about 67, against 68 on map listings. There is one business with payroll in the industry for every 1,558 households, against one for every 804 across the U.S.
How fast is the Tahlequah, OK area growing?
Population estimates put the Tahlequah area at 49,196 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 18,698 households. The median household income in the Tahlequah area is $53,218 a year, 34% below the U.S. median of $80,734. That rose 24.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Tahlequah area scores 45 for salons, barbers and spas (lower middle), #334 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Tahlequah area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Tahlequah area
Screening a site or an acquisition in the Tahlequah area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Tahlequah area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.