Beauty and personal care · Metro area · Arkansas
Salons, barbers and spas in the Fort Smith, AR-OK metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Fort Smith, AR-OK metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #343 of 387 scored metro areas
#3 of 5 scored metro areas based in Arkansas
- Listings
- 456
- 98 chain locations (21%)
- Official establishments
- 67
- +28.9% since 2019
- Household spending a year
- $72M
- On personal care products and services · $791 a household
- Spending per listing
- $158K
- 26% below the U.S.
- Listings per 10k households
- 50.1
- 6% above the U.S.
- Population, 2025
- 234,140
- +3.1% since 2020
See the salons, barbers and spas around any address in the Fort Smith metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fort Smith metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, the Fort Smith metro area has a Groundwork market score of 34 (lower middle): #343 of 387 scored metro areas and #3 of 5 scored metro areas based in Arkansas. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 456 salons, barbers and spas in the Fort Smith metro area. Chain locations make up 21% of them, against 15% across the U.S. That comes to 50.1 for every 10,000 households, 6% above the U.S. rate of 47.2.
Household spending on personal care products and services in the Fort Smith metro area comes to about $72M a year: $791 per household, 21% below the U.S. average. Spread across 456 salons, barbers and spas, that is $158K per business, 26% below the U.S. figure of $213K.
Official counts show 67 businesses with payroll classed as personal care services in the Fort Smith metro area in 2023, up 28.9% from 2019. That is one for every 1,358 households, against one for every 804 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $50K have gone to businesses classed as personal care services in the Fort Smith metro area. Population estimates put the population change in the Fort Smith metro area from 2020 to 2025 at +3.1%, in step with the U.S. (+3.1%).
How the Fort Smith metro area compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fort Smith metro area | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 50.1 | 44.0 | 47.2 |
| Spending per listing | $158K | $185K | $213K |
| Households per official establishment | 1,358 | 1,434 | 804 |
| Official establishment growth, 2019–2023 | +28.9% | +26.7% | +14.1% |
| Population growth, 2020–2025 | +3.1% | +3.3% | +3.1% |
| Spending per household on personal care products and services | $791 | $815 | $1,005 |
| Median household income | $58,468 | $60,773 | $80,734 |
| Groundwork market score | 34 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 67+28.9% over the period
- Employees, 2023
- 241
- Annual payroll, 2023
- $6.4M
- One-person businesses, 2023
- 1,055Businesses with no payroll
- Map listings, September 2026
- 45698 chain locations
- Listings at the U.S. rate for this spending
- 339The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $50K
SBA-backed loans to businesses classed as personal care services in the Fort Smith metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fort Smith metro area
- Population, 2025 estimate
- 234,140+3.1% since 2020
- Households
- 90,992
- Median age
- 39.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 1,800 sq. mi.
- People per square mile
- 128
- Median household income
- $58,468
- Average household income
- $82,344
- Median home value
- $171,200
- Jobs located here
- 98,120
- Daytime population
- 234,865Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fort Smith metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Fort Smith metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Arkansas
Every Arkansas market ranked →The highest-scoring metro areas in Arkansas for salons, barbers and spas, numbered among those based in Arkansas (a market based in another state is listed without a number), with the Fort Smith metro area marked.
Top metro areas in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayetteville-Springdale-Rogers, AR | 52 | 990 | 45.9 | $207K | +13.1% | #173 of 387 |
| 2Little Rock-North Little Rock-Conway, AR | 35 | 1,628 | 52.3 | $164K | +3.8% | #335 of 387 |
| 3Fort Smith, AR-OK | 34 | 456 | 50.1 | $158K | +3.1% | #343 of 387 |
| Memphis, TN-MS-AR | 33 | 2,549 | 48.7 | $177K | −0.3% | #349 of 387 |
| 4Jonesboro, AR | 32 | 278 | 52.2 | $152K | +3.6% | #356 of 387 |
| Texarkana, TX-AR | 29 | 332 | 59.0 | $132K | −0.4% | #368 of 387 |
| 5Hot Springs, AR | 14 | 239 | 54.7 | $142K | −0.6% | #387 of 387 |
Other business types in the Fort Smith metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons35
- Barbershops29
- Nail salons32
- Spas and skin care34
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Fort Smith, AR-OK metro area?
There are 456 salons, barbers and spas on map listings in the Fort Smith metro area as of September 2026. 98 of them (21%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 67 businesses with payroll classed as personal care services in 2023, up 28.9% from 2019. Official counts also show 1,055 one-person businesses without payroll.
How much do households in the Fort Smith, AR-OK metro area spend on personal care products and services?
About $72M a year, or $791 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 456 salons, barbers and spas on map listings, it comes to $158K per business. It is estimated from the incomes of the 90,992 households in the Fort Smith metro area and national spending patterns by income.
How does the Fort Smith, AR-OK metro area compare with the U.S. for salons, barbers and spas?
The Fort Smith metro area has 50.1 salons, barbers and spas per 10,000 households, 6% above the U.S. rate of 47.2. Spending per business is $158K, 26% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Fort Smith metro area would have about 339, against 456 on map listings. There is one business with payroll in the industry for every 1,358 households, against one for every 804 across the U.S. The official count rose 28.9% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Fort Smith, AR-OK metro area growing?
Population estimates put the Fort Smith metro area at 234,140 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 90,992 households. Median household income in the Fort Smith metro area is $58,468, 28% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fort Smith metro area scores 34 for salons, barbers and spas (lower middle), #343 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fort Smith metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Fort Smith metro area
Screening a site or an acquisition in the Fort Smith metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fort Smith metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.