Beauty and personal care · County · Oklahoma
Salons, barbers and spas in Johnston County, OK
How Johnston County, OK compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,805 of 2,385 scored counties
#32 of 57 scored counties in Oklahoma
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $2.9M
- On personal care products and services · $747 a household
- Spending per listing
- $242K
- 14% above the U.S.
- Listings per 10k households
- 30.8
- 35% below the U.S.
- Population, 2025
- 10,448
- +2.0% since 2020
See the salons, barbers and spas around any address in Johnston County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Johnston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Johnston County has a Groundwork market score of 38 (lower middle): #1,805 of 2,385 scored counties and #32 of 57 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
At $747 per household (26% below the U.S. average), households in Johnston County spend about $2.9M a year on personal care products and services. Spread across 12 salons, barbers and spas, that is $242K per business, 14% above the U.S. figure of $213K.
Johnston County has 12 salons, barbers and spas on map listings as of September 2026. One of them (8%) is a chain location, against 15% across the U.S. Per 10,000 households, that is 30.8, 35% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Johnston County, since they leave out counts under 3. Between 2020 and 2025, the population of Johnston County grew 2.0%, slower than the U.S. (+3.1%).
How Johnston County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Johnston County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.8 | 45.4 | 47.2 |
| Spending per listing | $242K | $185K | $213K |
| Households per official establishment | n/a | 1,313 | 804 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +14.1% |
| Population growth, 2020–2025 | +2.0% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $747 | $841 | $1,005 |
| Median household income | $52,688 | $65,039 | $80,734 |
| Groundwork market score | 38 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 31Businesses with no payroll
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Johnston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Johnston County
- Population, 2025 estimate
- 10,448+2.0% since 2020
- Households
- 3,891
- Median age
- 39.0
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 643 sq. mi.
- People per square mile
- 16
- Median household income
- $52,688+27.5% vs. 2015–2019, before inflation
- Average household income
- $67,066
- Median home value
- $116,500
- Jobs located here
- 3,227
- Daytime population
- 9,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Johnston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Johnston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for salons, barbers and spas, numbered among those based in Oklahoma, with Johnston County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 85 | 62 | 19.8 | $464K | +14.6% | #33 of 2,385 |
| 2Logan County, OK | 85 | 37 | 20.7 | $459K | +11.5% | #34 of 2,385 |
| 3Lincoln County, OK | 78 | 23 | 17.5 | $460K | +5.3% | #105 of 2,385 |
| 4Osage County, OK | 75 | 28 | 16.1 | $518K | +2.2% | #163 of 2,385 |
| 5Grady County, OK | 73 | 60 | 29.0 | $305K | +7.7% | #218 of 2,385 |
| 6Love County, OK | 72 | 8 | 20.5 | $405K | +6.1% | #228 of 2,385 |
| 7Rogers County, OK | 71 | 100 | 27.3 | $339K | +7.1% | #261 of 2,385 |
| 8Creek County, OK | 71 | 70 | 24.8 | $330K | +4.4% | #265 of 2,385 |
| 9Pawnee County, OK | 68 | 9 | 14.7 | $535K | +3.1% | #328 of 2,385 |
| 10McClain County, OK | 68 | 65 | 39.6 | $237K | +18.4% | #360 of 2,385 |
| 32Johnston County, OK | 38 | 12 | 30.8 | $242K | +2.0% | #1,805 of 2,385 |
Other business types in Johnston County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons
- Barbershops
- Nail salons
- Spas and skin care18
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Johnston County, OK?
Map listings as of September 2026 show 12 salons, barbers and spas in Johnston County. One of them (8%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Johnston County: counts under 3 are left out. Official counts also show 31 one-person businesses without payroll.
How much do households in Johnston County, OK spend on personal care products and services?
About $2.9M a year, or $747 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 12 salons, barbers and spas on map listings, it comes to $242K per business. It is estimated from the incomes of the 3,891 households in Johnston County and national spending patterns by income.
How does Johnston County, OK compare with the U.S. for salons, barbers and spas?
Johnston County has 30.8 salons, barbers and spas per 10,000 households, 35% below the U.S. rate of 47.2. Spending per business is $242K, 14% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Johnston County would have about 14, against 12 on map listings.
How fast is Johnston County, OK growing?
Population estimates put Johnston County at 10,448 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 3,891 households. The median household income in Johnston County is $52,688 a year, 35% below the U.S. median of $80,734. That rose 27.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Johnston County scores 38 for salons, barbers and spas (lower middle), #1,805 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Johnston County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Johnston County
Screening a site or an acquisition in Johnston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Johnston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.