Beauty and personal care · County · Oklahoma
Salons, barbers and spas in Payne County, OK
The salons, barbers and spas in Payne County, OK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,955 of 2,385 scored counties
#35 of 57 scored counties in Oklahoma
- Listings
- 123
- 29 chain locations (24%)
- Official establishments
- 27
- +28.6% since 2019
- Household spending a year
- $24.7M
- On personal care products and services · $759 a household
- Spending per listing
- $201K
- 5% below the U.S.
- Listings per 10k households
- 37.7
- 20% below the U.S.
- Population, 2025
- 83,889
- +2.8% since 2020
See the salons, barbers and spas around any address in Payne County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Payne County is 35 (lower middle), #1,955 of 2,385 scored counties and #35 of 57 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
Households in Payne County spend about $24.7M a year on personal care products and services, or $759 per household, 24% below the U.S. average. That works out to $201K per business, 5% below the U.S. figure of $213K.
Payne County has 123 salons, barbers and spas on map listings as of September 2026. Of those, 29 are chain locations, or 24%, against 15% across the U.S. That is 37.7 per 10,000 households, 20% below the U.S. rate of 47.2.
Official counts show 27 businesses with payroll classed as personal care services in Payne County in 2023, up 28.6% from 2019. That is one for every 1,208 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $226K has gone to businesses classed as personal care services in Payne County. Population estimates put the population change in Payne County from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%).
How Payne County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Payne County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.7 | 45.4 | 47.2 |
| Spending per listing | $201K | $185K | $213K |
| Households per official establishment | 1,208 | 1,313 | 804 |
| Official establishment growth, 2019–2023 | +28.6% | +22.9% | +14.1% |
| Population growth, 2020–2025 | +2.8% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $759 | $841 | $1,005 |
| Median household income | $49,809 | $65,039 | $80,734 |
| Groundwork market score | 35 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 27+28.6% over the period
- Employees, 2023
- 123
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- 225Businesses with no payroll
- Map listings, September 2026
- 12329 chain locations
- Listings at the U.S. rate for this spending
- 116The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $226K
SBA-backed loans to businesses classed as personal care services in Payne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Payne County
- Population, 2025 estimate
- 83,889+2.8% since 2020
- Households
- 32,609
- Median age
- 32.9
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 685 sq. mi.
- People per square mile
- 121
- Median household income
- $49,809+19.7% vs. 2015–2019, before inflation
- Average household income
- $75,380
- Median home value
- $223,300
- Jobs located here
- 35,589
- Daytime population
- 83,345Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Payne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for salons, barbers and spas, numbered among those based in Oklahoma, with Payne County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 85 | 62 | 19.8 | $464K | +14.6% | #33 of 2,385 |
| 2Logan County, OK | 85 | 37 | 20.7 | $459K | +11.5% | #34 of 2,385 |
| 3Lincoln County, OK | 78 | 23 | 17.5 | $460K | +5.3% | #105 of 2,385 |
| 4Osage County, OK | 75 | 28 | 16.1 | $518K | +2.2% | #163 of 2,385 |
| 5Grady County, OK | 73 | 60 | 29.0 | $305K | +7.7% | #218 of 2,385 |
| 6Love County, OK | 72 | 8 | 20.5 | $405K | +6.1% | #228 of 2,385 |
| 7Rogers County, OK | 71 | 100 | 27.3 | $339K | +7.1% | #261 of 2,385 |
| 8Creek County, OK | 71 | 70 | 24.8 | $330K | +4.4% | #265 of 2,385 |
| 9Pawnee County, OK | 68 | 9 | 14.7 | $535K | +3.1% | #328 of 2,385 |
| 10McClain County, OK | 68 | 65 | 39.6 | $237K | +18.4% | #360 of 2,385 |
| 35Payne County, OK | 35 | 123 | 37.7 | $201K | +2.8% | #1,955 of 2,385 |
Other business types in Payne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons40
- Barbershops43
- Nail salons37
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Payne County, OK?
Map listings as of September 2026 show 123 salons, barbers and spas in Payne County. 29 of them (24%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 27 businesses with payroll classed as personal care services in 2023, up 28.6% from 2019. Official counts also show 225 one-person businesses without payroll.
How much do households in Payne County, OK spend on personal care products and services?
About $24.7M a year, or $759 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 123 salons, barbers and spas on map listings, it comes to $201K per business. It is estimated from the incomes of the 32,609 households in Payne County and national spending patterns by income.
How does Payne County, OK compare with the U.S. for salons, barbers and spas?
Payne County has 37.7 salons, barbers and spas per 10,000 households, 20% below the U.S. rate of 47.2. Spending per business is $201K, 5% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Payne County would have about 116, against 123 on map listings. There is one business with payroll in the industry for every 1,208 households, against one for every 804 across the U.S. The official count rose 28.6% from 2019 to 2023, against +14.1% for the U.S.
How fast is Payne County, OK growing?
Population estimates put Payne County at 83,889 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 32,609 households. The median household income in Payne County is $49,809 a year, 38% below the U.S. median of $80,734. That rose 19.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Payne County scores 35 for salons, barbers and spas (lower middle), #1,955 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Payne County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Payne County
Screening a site or an acquisition in Payne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.