Beauty and personal care · Small-town market · Oklahoma
Salons, barbers and spas in the Ponca City, OK area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Ponca City, OK area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #402 of 538 scored small-town markets
#8 of 17 scored small-town markets based in Oklahoma
- Listings
- 78
- 23 chain locations (29%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $13.2M
- On personal care products and services · $788 a household
- Spending per listing
- $169K
- 20% below the U.S.
- Listings per 10k households
- 46.5
- In line with the U.S.
- Population, 2025
- 43,490
- −0.3% since 2020
See the salons, barbers and spas around any address in the Ponca City area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ponca City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 78 salons, barbers and spas in the Ponca City area. Of those, 23 are chain locations, or 29%, against 15% across the U.S. Per 10,000 households, that is 46.5, in line with the U.S. rate of 47.2.
Household spending on personal care products and services in the Ponca City area comes to about $13.2M a year: $788 per household, 22% below the U.S. average. That works out to $169K per business, 20% below the U.S. figure of $213K.
In 2023, official counts showed 5 businesses with payroll in the Ponca City area classed as personal care services. That is one for every 3,355 households, against one for every 804 across the U.S. Another 134 one-person businesses have no payroll, by official counts.
Population estimates put the population change in the Ponca City area from 2020 to 2025 at −0.3%, against +3.1% for the U.S. The Ponca City area scores 39 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #402 of 538 scored small-town markets and #8 of 17 scored small-town markets based in Oklahoma.
How the Ponca City area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ponca City area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.5 | 45.4 | 47.2 |
| Spending per listing | $169K | $185K | $213K |
| Households per official establishment | 3,355 | 1,313 | 804 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +14.1% |
| Population growth, 2020–2025 | −0.3% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $788 | $841 | $1,005 |
| Median household income | $58,423 | $65,039 | $80,734 |
| Groundwork market score | 39 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 9
- Annual payroll, 2023
- $238K
- One-person businesses, 2023
- 134Businesses with no payroll
- Map listings, September 2026
- 7823 chain locations
- Listings at the U.S. rate for this spending
- 62The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in the Ponca City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ponca City area
- Population, 2025 estimate
- 43,490−0.3% since 2020
- Households
- 16,776
- Median age
- 39.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 920 sq. mi.
- People per square mile
- 47
- Median household income
- $58,423+24.8% vs. 2015–2019, before inflation
- Average household income
- $77,308
- Median home value
- $124,700
- Jobs located here
- 15,500
- Daytime population
- 42,294Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ponca City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Ponca City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for salons, barbers and spas, numbered among those based in Oklahoma, with the Ponca City area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shawnee, OK | 60 | 96 | 35.7 | $222K | +3.5% | #154 of 538 |
| 2Duncan, OK | 55 | 69 | 39.3 | $206K | +3.4% | #216 of 538 |
| 3Altus, OK | 45 | 37 | 37.9 | $216K | +0.1% | #332 of 538 |
| 4Tahlequah, OK | 45 | 68 | 36.4 | $209K | +4.5% | #334 of 538 |
| 5Miami, OK | 45 | 42 | 35.2 | $202K | +0.7% | #337 of 538 |
| 6Durant, OK | 44 | 81 | 44.0 | $178K | +10.9% | #355 of 538 |
| 7Ada, OK | 41 | 59 | 39.0 | $207K | +1.2% | #380 of 538 |
| 8Ponca City, OK | 39 | 78 | 46.5 | $169K | −0.3% | #402 of 538 |
| 9Stillwater, OK | 36 | 123 | 37.7 | $201K | +2.8% | #433 of 538 |
| 10McAlester, OK | 35 | 71 | 39.8 | $191K | −1.1% | #444 of 538 |
Other business types in the Ponca City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons35
- Barbershops26
- Nail salons25
- Spas and skin care29
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Ponca City, OK area?
The Ponca City area has 78 salons, barbers and spas on map listings as of September 2026. 23 of them (29%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 5 businesses with payroll classed as personal care services in 2023. Official counts list 134 one-person businesses without payroll.
How much do households in the Ponca City, OK area spend on personal care products and services?
About $13.2M a year, or $788 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 78 salons, barbers and spas on map listings, it comes to $169K per business. It is estimated from the incomes of the 16,776 households in the Ponca City area and national spending patterns by income.
How does the Ponca City, OK area compare with the U.S. for salons, barbers and spas?
The Ponca City area has 46.5 salons, barbers and spas per 10,000 households, in line with the U.S. rate of 47.2. Spending per business is $169K, 20% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Ponca City area would have about 62, against 78 on map listings. There is one business with payroll in the industry for every 3,355 households, against one for every 804 across the U.S.
How fast is the Ponca City, OK area growing?
Population estimates put the Ponca City area at 43,490 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 16,776 households. Median household income in the Ponca City area is $58,423, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ponca City area scores 39 for salons, barbers and spas (lower middle), #402 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ponca City area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Ponca City area
Screening a site or an acquisition in the Ponca City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ponca City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.