County profile · Illinois
Effingham County, IL market data
Population, household spending and competition for 56 business types in Effingham County, each scored against other counties.
- Population, 2025
- 34,519
- −0.5% since 2020
- Households
- 13,951
- Median household income
- $80,404
- +41.8% vs. 2015–2019, before inflation
- Median home value
- $189,500
- Jobs located here
- 22,599
- Highest market score
- 72
- Coffee shops and cafes, #245 of 2,063 scored counties
A site report maps the competitors on map listings around any address in Effingham County by name and distance, and the households and spending within reach. Or open the report at the center of Effingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 34,519 people live in Effingham County, in 13,951 households. Population estimates show Effingham County declined 0.5% from 2020 to 2025, against +3.1% for the U.S. The median household income in Effingham County is $80,404 a year, in line with the U.S. median of $80,734. That rose 41.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Effingham County spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on child care and other personal services (71).
The highest Groundwork market scores in Effingham County are for coffee shops and cafes (72), bakeries and dessert shops (66) and barbershops (63). Effingham County ranks #245 of 2,063 scored counties for coffee shops and cafes.
Effingham County is part of the Effingham area. For its number of households, Effingham County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for real estate agents and brokers (51% below the U.S. rate).
All 56 business types in Effingham County
Highest Groundwork market score first. Each score compares Effingham County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 72 | #245 of 2,063 | 8 | 5.7 | $6.9M | 186 | 5 |
| Bakeries and dessert shops | 66 | #369 of 1,889 | 10 | 7.2 | $5.5M | 133 | 5 |
| Barbershops | 63 | #384 of 1,356 | 5 | 3.6 | $2.8M | 149 | Under 3 |
| Primary care and pediatrics | 58 | #554 of 1,656 | 6 | 4.3 | $3.3M | 187 | 29 |
| Nail salons | 55 | #534 of 1,328 | 7 | 5.0 | $2M | 120 | Under 3 |
| Real estate agents and brokers | 50 | #1,033 of 2,176 | 21 | 15.1 | Index only | 173 | 10 |
| Gyms, studios and classes | 50 | #1,072 of 2,088 | 25 | 17.9 | $507K | 77 | 3 |
| Real estate | 48 | #1,172 of 2,229 | 29 | 20.8 | Index only | 158 | 16 |
| Martial arts and dance studios | 46 | #784 of 1,334 | 7 | 5.0 | $1.8M | 90 | Under 3 |
| Gyms | 46 | #1,076 of 1,792 | 15 | 10.8 | $844K | 65 | 3 |
| Grocery and convenience stores | 45 | #1,407 of 2,402 | 41 | 29.4 | $2.1M | 61 | 8 |
| Grocery stores | 43 | #1,259 of 2,070 | 11 | 7.9 | $7.7M | 83 | 7 |
| Pet businesses | 43 | #1,384 of 2,200 | 17 | 12.2 | $704K | 80 | 10 |
| Physical therapy | 41 | #947 of 1,422 | 9 | 6.5 | $2.2M | 92 | 9 |
| Sit-down restaurants | 41 | #1,591 of 2,405 | 84 | 60.2 | $655K | 99 | 28 |
| Salons, barbers and spas | 41 | #1,695 of 2,385 | 76 | 54.5 | $185K | 87 | 10 |
| Veterinarians | 40 | #977 of 1,485 | 6 | 4.3 | $2M | 73 | 5 |
| Pet grooming and boarding | 38 | #1,007 of 1,461 | 6 | 4.3 | $2M | 78 | 5 |
| Dentists and orthodontists | 38 | #1,355 of 1,886 | 18 | 12.9 | $1.1M | 113 | 26 |
| Hair salons | 38 | #1,747 of 2,339 | 44 | 31.5 | $319K | 74 | 7 |
| Spas and skin care | 37 | #1,364 of 1,769 | 18 | 12.9 | $780K | 89 | Under 3 |
| Convenience stores | 37 | #1,597 of 2,261 | 22 | 15.8 | $3.9M | 49 | Under 3 |
| Optometrists and eye care | 36 | #986 of 1,302 | 8 | 5.7 | $2.5M | 80 | 4 |
| Collision repair and body shops | 33 | #1,041 of 1,327 | 7 | 5.0 | $2.4M | 77 | 12 |
| Pizza | 33 | #1,696 of 2,090 | 16 | 11.5 | $3.4M | 68 | 39 |
| Restaurants and cafes | 32 | #1,951 of 2,405 | 173 | 124.0 | $318K | 86 | 72 |
| Tire shops | 31 | #1,232 of 1,530 | 12 | 8.6 | $1.4M | 55 | 5 |
| Clothing, shoes and laundry | 31 | #1,829 of 2,210 | 46 | 33.0 | $603K | 69 | 14 |
| Gas stations | 30 | #1,966 of 2,358 | 35 | 25.1 | $1.2M | 50 | 21 |
| Doctors, dentists and clinics | 30 | #2,088 of 2,394 | 149 | 106.8 | $134K | 88 | 80 |
| Roofing and gutters | 29 | #1,010 of 1,177 | 7 | 5.0 | $5.5M | 65 | Under 3 |
| Car washes and detailing | 29 | #1,233 of 1,451 | 10 | 7.2 | $1.7M | 66 | 8 |
| Funeral homes | 29 | #1,243 of 1,472 | 9 | 6.5 | $239K | 35 | 4 |
| Clothing and shoe stores | 29 | #1,756 of 2,087 | 37 | 26.5 | $750K | 59 | 14 |
| Fast food and sandwich shops | 28 | #1,897 of 2,222 | 28 | 20.1 | $2M | 64 | 39 |
| Child care and preschools | 27 | #1,394 of 1,611 | 12 | 8.6 | $477K | 48 | 9 |
| Auto repair shops | 27 | #2,114 of 2,378 | 51 | 36.6 | $324K | 73 | 41 |
| Auto repair and car care | 26 | #2,153 of 2,401 | 89 | 63.8 | $186K | 69 | 59 |
| Chiropractors | 24 | #1,386 of 1,490 | 17 | 12.2 | $1.2M | 49 | 12 |
| Landscaping and lawn care | 24 | #1,392 of 1,493 | 10 | 7.2 | $1.7M | 59 | 20 |
| HVAC and plumbing | 22 | #1,632 of 1,707 | 15 | 10.8 | $2.6M | 54 | 19 |
| Home repair trades | 22 | #1,978 of 2,057 | 30 | 21.5 | $1.3M | 53 | 34 |
| Lawn, cleaning and pest control | 21 | #1,721 of 1,771 | 16 | 11.5 | $1.1M | 65 | 32 |
| Electricians | 20 | #1,100 of 1,160 | 8 | 5.7 | $4.8M | 40 | 15 |
| Insurance agencies | 13 | #2,219 of 2,272 | 39 | 28.0 | $649K | 52 | 29 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 2.9 | Index only | 127 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 2.2 | $5.8M | 91 | 8 |
| Pest control | Not scored | Not scored | 3 | 2.2 | $5.8M | 57 | 4 |
| Property management | Not scored | Not scored | 3 | 2.2 | Index only | 119 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.2 | $4.2M | 104 | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.4 | $13.9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.4 | $6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $27.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $16.5M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $20M | Too few | Under 3 |
Household spending in Effingham County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.5M | $1,184 | 124 |
| Gasoline and other fuels | $41.7M | $2,990 | 115 |
| Food away from home | $55.1M | $3,947 | 97 |
| Groceries | $85.2M | $6,110 | 97 |
| Personal care products and services | $14M | $1,006 | 100 |
| Child care and other personal services | $5.7M | $410 | 71 |
| Memberships, classes and admissions | $12.7M | $908 | 92 |
| Medical and dental services | $20M | $1,430 | 111 |
| Pets | $12M | $858 | 94 |
| Clothing, shoes and related services | $27.7M | $1,989 | 97 |
| Vehicle insurance | $25.3M | $1,814 | 93 |
| Home repairs, maintenance and insurance | $38.4M | $2,752 | 91 |
| Lawn care, cleaning and other household services | $17.4M | $1,245 | 88 |
| Rent and homeowner costs | $198M | $14,192 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Effingham County
- Population, 2025 estimate
- 34,519−0.5% since 2020
- Households
- 13,951
- Median age
- 40.4
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 479 sq. mi.
- People per square mile
- 72
- Median household income
- $80,404+41.8% vs. 2015–2019, before inflation
- Average household income
- $99,682
- Median home value
- $189,500
- Jobs located here
- 22,599
- Daytime population
- 39,935Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Effingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Effingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Illinois 8
- Cumberland County, IL10,334 people
- Jasper County, IL9,180 people
- Shelby County, IL20,720 people
- Fayette County, IL21,315 people
- Clay County, IL13,052 people
- Coles County, IL46,777 people
- Richland County, IL15,598 people
- Moultrie County, IL14,424 people
Questions
How fast is Effingham County, IL growing?
Population estimates put Effingham County at 34,519 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 13,951 households. Against the 2015–2019 survey, median household income rose 41.8%, before inflation.
How much do households in Effingham County, IL spend?
Households in Effingham County spend about $198M a year on rent and homeowner costs, $85.2M on groceries and $55.1M on food away from home. Relative to the U.S., household spending in Effingham County runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on child care and other personal services (71).
Which business types have the highest market scores in Effingham County, IL?
Of the business types scored in Effingham County, coffee shops and cafes (72), bakeries and dessert shops (66) and barbershops (63) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #245 of 2,063 scored counties.
How does Effingham County, IL compare with the U.S.?
Median household income in Effingham County is $80,404, in line with the U.S. median of $80,734. The population fell 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $189,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for real estate agents and brokers (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Effingham County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Effingham County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Effingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Effingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.