County profile · Illinois
Richland County, IL market data
Population, household spending and competition for 56 business types in Richland County, each scored against other counties.
- Population, 2025
- 15,219
- −3.7% since 2020
- Households
- 6,443
- Median household income
- $62,455
- +27.7% vs. 2015–2019, before inflation
- Median home value
- $112,000
- Jobs located here
- 5,799
- Highest market score
- 55
- Gas stations, #939 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Richland County by name and distance, and the households and spending within reach. Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 15,219 people live in Richland County, in 6,443 households. Between 2020 and 2025, the population of Richland County declined 3.7%, against +3.1% for the U.S. The median household income in Richland County is $62,455 a year, 23% below the U.S. median of $80,734. That rose 27.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Richland County spend the most on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and the least on child care and other personal services (54).
The highest Groundwork market scores in Richland County are for gas stations (55), grocery and convenience stores (55) and medical and dental practices (51). Richland County ranks #939 of 2,358 scored counties for gas stations.
For its number of households, Richland County has the most map listings, relative to the U.S., for pizza places (94% above the U.S. rate) and the fewest for real estate businesses (60% below the U.S. rate).
All 56 business types in Richland County
Highest Groundwork market score first. Each score compares Richland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 55 | #939 of 2,358 | 5 | 7.8 | $3.4M | 142 | 6 |
| Grocery and convenience stores | 55 | #969 of 2,402 | 10 | 15.5 | $3.6M | 107 | 3 |
| Doctors, dentists and clinics | 51 | #1,114 of 2,394 | 32 | 49.7 | $256K | 168 | 15 |
| Real estate agents and brokers | 44 | #1,352 of 2,176 | 6 | 9.3 | Index only | 253 | Under 3 |
| Salons, barbers and spas | 41 | #1,666 of 2,385 | 24 | 37.2 | $236K | 111 | 4 |
| Coffee shops and cafes | 38 | #1,458 of 2,063 | 5 | 7.8 | $4.4M | 118 | Under 3 |
| Real estate | 36 | #1,824 of 2,229 | 10 | 15.5 | Index only | 191 | Under 3 |
| Hair salons | 32 | #1,968 of 2,339 | 14 | 21.7 | $405K | 94 | 4 |
| Restaurants and cafes | 31 | #1,969 of 2,405 | 60 | 93.1 | $365K | 98 | 29 |
| Clothing and shoe stores | 30 | #1,703 of 2,087 | 9 | 14.0 | $1.2M | 98 | Under 3 |
| Clothing, shoes and laundry | 30 | #1,844 of 2,210 | 12 | 18.6 | $935K | 106 | Under 3 |
| Sit-down restaurants | 30 | #2,033 of 2,405 | 34 | 52.8 | $644K | 97 | 12 |
| Fast food and sandwich shops | 29 | #1,861 of 2,222 | 8 | 12.4 | $2.7M | 90 | 15 |
| Gyms, studios and classes | 28 | #1,841 of 2,088 | 8 | 12.4 | $564K | 85 | Under 3 |
| Auto repair and car care | 28 | #2,077 of 2,401 | 28 | 43.5 | $234K | 87 | 13 |
| Auto repair shops | 27 | #2,101 of 2,378 | 16 | 24.8 | $409K | 92 | 12 |
| Car washes and detailing | 18 | #1,378 of 1,451 | 5 | 7.8 | $1.3M | 52 | Under 3 |
| Chiropractors | 18 | #1,449 of 1,490 | 6 | 9.3 | $1.4M | 57 | 4 |
| Gyms | 14 | #1,722 of 1,792 | 7 | 10.9 | $645K | 50 | Under 3 |
| Home repair trades | 13 | #2,046 of 2,057 | 11 | 17.1 | $1.4M | 59 | 14 |
| Pizza | 13 | #2,065 of 2,090 | 10 | 15.5 | $2.2M | 43 | 15 |
| Pet businesses | 13 | #2,179 of 2,200 | 10 | 15.5 | $468K | 53 | Under 3 |
| HVAC and plumbing | 6 | #1,705 of 1,707 | 7 | 10.9 | $2.2M | 47 | 10 |
| Insurance agencies | 5 | #2,272 of 2,272 | 16 | 24.8 | $648K | 52 | 12 |
| Barbershops | Not scored | Not scored | 4 | 6.2 | $1.4M | 75 | Under 3 |
| Convenience stores | Not scored | Not scored | 4 | 6.2 | $9M | 115 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 6.2 | $3.9M | 33 | 4 |
| Grocery stores | Not scored | Not scored | 4 | 6.2 | $9M | 97 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 6.2 | $1.2M | 46 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 6.2 | $2M | 115 | 3 |
| Spas and skin care | Not scored | Not scored | 4 | 6.2 | $1.4M | 162 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 4.7 | $7.3M | 176 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 4.7 | $674K | 67 | 5 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.7 | $2.2M | 71 | 4 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 4.7 | $2.7M | 277 | 4 |
| Funeral homes | Not scored | Not scored | 2 | 3.1 | $528K | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 3.1 | $5.6M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 3.1 | $3.6M | Too few | 3 |
| Nail salons | Not scored | Not scored | 2 | 3.1 | $2.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.1 | $4.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 3.1 | $4.1M | Too few | 4 |
| Property management | Not scored | Not scored | 2 | 3.1 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 3.1 | $3.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.1 | $2.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.6 | Index only | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.6 | $7.1M | Too few | 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.6 | $4.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.6 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.6 | $7.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Richland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.5M | $1,016 | 106 |
| Gasoline and other fuels | $17M | $2,631 | 101 |
| Food away from home | $21.9M | $3,396 | 83 |
| Groceries | $36.2M | $5,616 | 89 |
| Personal care products and services | $5.7M | $881 | 88 |
| Child care and other personal services | $2M | $314 | 54 |
| Memberships, classes and admissions | $4.5M | $701 | 71 |
| Medical and dental services | $8.2M | $1,269 | 99 |
| Pets | $4.7M | $726 | 80 |
| Clothing, shoes and related services | $11.2M | $1,742 | 85 |
| Vehicle insurance | $10.4M | $1,608 | 82 |
| Home repairs, maintenance and insurance | $15.7M | $2,433 | 81 |
| Lawn care, cleaning and other household services | $7.1M | $1,103 | 78 |
| Rent and homeowner costs | $82.7M | $12,830 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Richland County
- Population, 2025 estimate
- 15,219−3.7% since 2020
- Households
- 6,443
- Median age
- 42.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 360 sq. mi.
- People per square mile
- 43
- Median household income
- $62,455+27.7% vs. 2015–2019, before inflation
- Average household income
- $77,417
- Median home value
- $112,000
- Jobs located here
- 5,799
- Daytime population
- 14,753Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Richland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Illinois 8
- Lawrence County, IL15,031 people
- Jasper County, IL9,180 people
- Clay County, IL13,052 people
- Edwards County, IL6,075 people
- Wabash County, IL11,119 people
- Crawford County, IL18,511 people
- Wayne County, IL15,973 people
- Effingham County, IL34,522 people
Questions
How fast is Richland County, IL growing?
Population estimates put Richland County at 15,219 people in 2025, down 3.7% since 2020, against +3.1% for the U.S. It has 6,443 households. Against the 2015–2019 survey, median household income rose 27.7%, before inflation.
How much do households in Richland County, IL spend?
Households in Richland County spend about $82.7M a year on rent and homeowner costs, $36.2M on groceries and $21.9M on food away from home. Relative to the U.S., household spending in Richland County runs highest on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Which business types have the highest market scores in Richland County, IL?
Of the business types scored in Richland County, gas stations (55), grocery and convenience stores (55) and medical and dental practices (51) have the highest Groundwork market scores. For gas stations, that ranks #939 of 2,358 scored counties.
How does Richland County, IL compare with the U.S.?
Median household income in Richland County is $62,455, 23% below the U.S. median of $80,734. The population fell 3.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $112,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (94% above the U.S. rate) and lowest for real estate businesses (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 24 of the 56 business types have a score in Richland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Richland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Richland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.