Small-town market profile · Illinois
Charleston-Mattoon, IL area market data
How the Charleston-Mattoon area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 46,607
- −1.0% since 2020
- Households
- 20,824
- Median household income
- $56,478
- Median home value
- $127,400
- Jobs located here
- 24,356
- Highest market score
- 71
- Primary care and pediatrics, #70 of 458 scored small-town markets
A site report maps the competitors on map listings around any address in the Charleston-Mattoon area by name and distance, and the households and spending within reach. Or open the report at the center of the Charleston-Mattoon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Charleston-Mattoon area has an estimated 46,607 people and 20,824 households. Population estimates put the population change in the Charleston-Mattoon area from 2020 to 2025 at −1.0%, against +3.1% for the U.S. Median household income in the Charleston-Mattoon area is $56,478, 30% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Charleston-Mattoon area runs highest on medical and dental services (an index of 96, where 100 is the U.S. average, so still below it) and lowest on child care and other personal services (55).
Of the business types scored in the Charleston-Mattoon area, primary care and pediatric clinics (71), grocery and convenience stores (70) and coffee shops and cafes (68) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #70 of 458 scored small-town markets.
The Charleston-Mattoon area is made up of one county, Coles County. Against the U.S., map listings per household run highest for property management companies (93% above the U.S. rate) and lowest for coffee shops and cafes (52% below the U.S. rate).
All 56 business types in the Charleston-Mattoon area
Highest Groundwork market score first. Each score compares the Charleston-Mattoon area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 71 | #70 of 458 | 8 | 3.8 | $3.2M | 181 | 14 |
| Grocery and convenience stores | 70 | #72 of 538 | 26 | 12.5 | $4.4M | 131 | 6 |
| Coffee shops and cafes | 68 | #68 of 529 | 11 | 5.3 | $6.3M | 170 | 4 |
| Bakeries and dessert shops | 65 | #92 of 507 | 11 | 5.3 | $6.3M | 152 | 4 |
| Grocery stores | 63 | #120 of 506 | 10 | 4.8 | $11.5M | 124 | 6 |
| Gas stations | 60 | #163 of 536 | 19 | 9.1 | $2.6M | 109 | 18 |
| Tire shops | 59 | #152 of 431 | 7 | 3.4 | $2.7M | 109 | 3 |
| Convenience stores | 58 | #201 of 529 | 13 | 6.2 | $8.8M | 112 | Under 3 |
| Doctors, dentists and clinics | 57 | #204 of 538 | 126 | 60.5 | $204K | 134 | 45 |
| Veterinarians | 56 | #150 of 398 | 6 | 2.9 | $2.5M | 92 | 5 |
| Physical therapy | 56 | #165 of 400 | 10 | 4.8 | $2.6M | 107 | 5 |
| Dentists and orthodontists | 52 | #236 of 526 | 18 | 8.6 | $1.4M | 145 | 14 |
| Optometrists and eye care | 50 | #205 of 400 | 8 | 3.8 | $3.2M | 103 | 5 |
| Real estate agents and brokers | 46 | #318 of 533 | 32 | 15.4 | Index only | 150 | 5 |
| Spas and skin care | 45 | #311 of 504 | 15 | 7.2 | $1.2M | 136 | Under 3 |
| Barbershops | 43 | #232 of 377 | 9 | 4.3 | $2M | 105 | Under 3 |
| Nail salons | 42 | #254 of 387 | 12 | 5.8 | $1.5M | 89 | 3 |
| Funeral homes | 41 | #237 of 365 | 9 | 4.3 | $328K | 48 | 4 |
| Chiropractors | 38 | #306 of 426 | 14 | 6.7 | $1.8M | 77 | 7 |
| Electricians | 37 | #230 of 295 | 8 | 3.8 | $6.1M | 51 | 10 |
| Clothing, shoes and laundry | 37 | #388 of 536 | 42 | 20.2 | $858K | 97 | 18 |
| Real estate | 37 | #429 of 536 | 48 | 23.1 | Index only | 126 | 12 |
| Gyms | 36 | #402 of 506 | 15 | 7.2 | $941K | 72 | 6 |
| Child care and preschools | 35 | #350 of 454 | 9 | 4.3 | $735K | 73 | 12 |
| Sit-down restaurants | 34 | #431 of 538 | 115 | 55.2 | $603K | 91 | 38 |
| Martial arts and dance studios | 33 | #309 of 378 | 13 | 6.2 | $1.1M | 54 | 3 |
| Pet grooming and boarding | 33 | #320 of 387 | 14 | 6.7 | $1.1M | 42 | 3 |
| Lawn, cleaning and pest control | 33 | #407 of 481 | 14 | 6.7 | $1.6M | 96 | 28 |
| Clothing and shoe stores | 33 | #416 of 536 | 35 | 16.8 | $1M | 81 | 18 |
| Restaurants and cafes | 33 | #435 of 538 | 210 | 100.8 | $330K | 89 | 95 |
| Car washes and detailing | 32 | #360 of 441 | 10 | 4.8 | $1.9M | 76 | 5 |
| Auto repair and car care | 31 | #445 of 538 | 89 | 42.7 | $214K | 80 | 37 |
| Pet businesses | 31 | #453 of 527 | 32 | 15.4 | $468K | 53 | 8 |
| Auto repair shops | 31 | #454 of 538 | 52 | 25.0 | $366K | 82 | 28 |
| Gyms, studios and classes | 29 | #475 of 535 | 30 | 14.4 | $471K | 71 | 9 |
| Landscaping and lawn care | 28 | #358 of 399 | 11 | 5.3 | $2.1M | 70 | 19 |
| HVAC and plumbing | 28 | #443 of 476 | 19 | 9.1 | $2.6M | 54 | 14 |
| Salons, barbers and spas | 28 | #496 of 538 | 94 | 45.1 | $190K | 89 | 18 |
| Property management | 25 | #168 of 180 | 12 | 5.8 | Index only | 39 | 5 |
| Insurance agencies | 25 | #464 of 537 | 30 | 14.4 | $997K | 79 | 21 |
| Home repair trades | 25 | #503 of 526 | 39 | 18.7 | $1.3M | 52 | 28 |
| Pet stores | 24 | #198 of 220 | 7 | 3.4 | $2.1M | 47 | Under 3 |
| Hair salons | 24 | #503 of 538 | 56 | 26.9 | $319K | 74 | 13 |
| Roofing and gutters | 22 | #279 of 288 | 12 | 5.8 | $4.1M | 48 | 4 |
| Collision repair and body shops | 22 | #366 of 387 | 11 | 5.3 | $1.7M | 56 | 9 |
| Pizza | 19 | #510 of 520 | 26 | 12.5 | $2.7M | 52 | 52 |
| Fast food and sandwich shops | 16 | #514 of 537 | 42 | 20.2 | $1.6M | 54 | 52 |
| Dry cleaners | Not scored | Not scored | 3 | 1.4 | $12M | 77 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.4 | Index only | 223 | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.0 | $11.3M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.0 | $7.1M | Too few | 6 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $22.6M | Too few | 6 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $36M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $19M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $25.8M | Too few | Under 3 |
Household spending in the Charleston-Mattoon area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19M | $914 | 95 |
| Gasoline and other fuels | $49.4M | $2,371 | 91 |
| Food away from home | $69.3M | $3,327 | 82 |
| Groceries | $115M | $5,520 | 87 |
| Personal care products and services | $17.9M | $858 | 85 |
| Child care and other personal services | $6.6M | $318 | 55 |
| Memberships, classes and admissions | $14.1M | $678 | 69 |
| Medical and dental services | $25.8M | $1,237 | 96 |
| Pets | $15M | $719 | 79 |
| Clothing, shoes and related services | $36M | $1,731 | 84 |
| Vehicle insurance | $29.9M | $1,436 | 73 |
| Home repairs, maintenance and insurance | $49.1M | $2,356 | 78 |
| Lawn care, cleaning and other household services | $22.6M | $1,083 | 77 |
| Rent and homeowner costs | $261.5M | $12,560 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Charleston-Mattoon area
- Population, 2025 estimate
- 46,607−1.0% since 2020
- Households
- 20,824
- Median age
- 39.8
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.6
- Land area
- 508 sq. mi.
- People per square mile
- 92
- Median household income
- $56,478
- Average household income
- $74,657
- Median home value
- $127,400
- Jobs located here
- 24,356
- Daytime population
- 50,698Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Charleston-Mattoon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Charleston-Mattoon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Charleston-Mattoon area 1
- Coles County, IL46,777 people
Other markets based in Illinois 12
- Chicago-Naperville-Elgin, IL-IN metro area9,371,595 people
- Peoria, IL metro area365,202 people
- Rockford, IL metro area336,522 people
- Champaign-Urbana, IL metro area238,842 people
- Springfield, IL metro area207,042 people
- Bloomington, IL metro area171,556 people
- Kankakee, IL metro area106,635 people
- Decatur, IL metro area101,849 people
- Ottawa, IL area147,181 people
- Quincy, IL-MO area74,678 people
- Danville, IL area72,386 people
- Marion-Herrin, IL area66,876 people
Questions
How fast is the Charleston-Mattoon, IL area growing?
Population estimates put the Charleston-Mattoon area at 46,607 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 20,824 households.
How much do households in the Charleston-Mattoon, IL area spend?
Households in the Charleston-Mattoon area spend about $261.5M a year on rent and homeowner costs, $115M on groceries and $69.3M on food away from home. Set against the U.S., households in the Charleston-Mattoon area spend the most on medical and dental services (an index of 96, where 100 is the U.S. average, so still below it) and the least on child care and other personal services (55).
Which business types have the highest market scores in the Charleston-Mattoon, IL area?
The highest Groundwork market scores in the Charleston-Mattoon area are for primary care and pediatric clinics (71), grocery and convenience stores (70) and coffee shops and cafes (68). The Charleston-Mattoon area ranks #70 of 458 scored small-town markets for primary care and pediatric clinics.
How does the Charleston-Mattoon, IL area compare with the U.S.?
The median household income in the Charleston-Mattoon area is $56,478 a year, 30% below the U.S. median of $80,734. The population fell 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $127,400, against $332,700 for the U.S. For its number of households, the Charleston-Mattoon area has the most map listings, relative to the U.S., for property management companies (93% above the U.S. rate) and the fewest for coffee shops and cafes (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Charleston-Mattoon area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Charleston-Mattoon area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Illinois · Every U.S. market · How we measure
Screening a site or an acquisition in the Charleston-Mattoon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Charleston-Mattoon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.