County profile · Illinois
Livingston County, IL market data
How Livingston County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 35,057
- −2.1% since 2020
- Households
- 14,615
- Median household income
- $73,790
- +33.8% vs. 2015–2019, before inflation
- Median home value
- $142,200
- Jobs located here
- 12,813
- Highest market score
- 74
- Dentists and orthodontists, #162 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Livingston County by name and distance, and the households and spending within reach. Or open the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Livingston County has an estimated 35,057 people and 14,615 households. Population estimates put the population change in Livingston County from 2020 to 2025 at −2.1%, against +3.1% for the U.S. Median household income in Livingston County is $73,790, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
Relative to the U.S., household spending in Livingston County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Of the business types scored in Livingston County, dentists and orthodontists (74), bakeries and dessert shops (70) and spas and skin care studios (67) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #162 of 1,886 scored counties.
Livingston County is part of the Pontiac area. Against the U.S., map listings per household run highest for pizza places (2.1 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (44% below the U.S. rate).
All 56 business types in Livingston County
Highest Groundwork market score first. Each score compares Livingston County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 74 | #162 of 1,886 | 7 | 4.8 | $2.9M | 295 | 7 |
| Bakeries and dessert shops | 70 | #258 of 1,889 | 8 | 5.5 | $6.9M | 168 | 4 |
| Spas and skin care | 67 | #284 of 1,769 | 5 | 3.4 | $2.8M | 324 | Under 3 |
| Clothing, shoes and laundry | 66 | #485 of 2,210 | 19 | 13.0 | $1.5M | 168 | 3 |
| Clothing and shoe stores | 65 | #523 of 2,087 | 14 | 9.6 | $2M | 158 | 3 |
| Optometrists and eye care | 62 | #361 of 1,302 | 5 | 3.4 | $4.1M | 130 | Under 3 |
| Coffee shops and cafes | 62 | #537 of 2,063 | 12 | 8.2 | $4.6M | 125 | 4 |
| Physical therapy | 61 | #410 of 1,422 | 6 | 4.1 | $3.4M | 141 | 5 |
| Gyms, studios and classes | 58 | #669 of 2,088 | 15 | 10.3 | $818K | 124 | Under 3 |
| Salons, barbers and spas | 57 | #782 of 2,385 | 49 | 33.5 | $290K | 136 | 9 |
| Convenience stores | 56 | #887 of 2,261 | 9 | 6.2 | $9.7M | 123 | 5 |
| Doctors, dentists and clinics | 55 | #975 of 2,394 | 103 | 70.5 | $197K | 129 | 22 |
| Gyms | 53 | #794 of 1,792 | 9 | 6.2 | $1.4M | 105 | Under 3 |
| Chiropractors | 47 | #840 of 1,490 | 10 | 6.8 | $2M | 85 | 4 |
| Tire shops | 46 | #871 of 1,530 | 6 | 4.1 | $2.6M | 106 | 4 |
| Fast food and sandwich shops | 46 | #1,317 of 2,222 | 23 | 15.7 | $2.4M | 79 | 22 |
| Real estate | 44 | #1,396 of 2,229 | 34 | 23.3 | Index only | 137 | 11 |
| Grocery and convenience stores | 44 | #1,424 of 2,402 | 28 | 19.2 | $3.1M | 92 | 13 |
| Restaurants and cafes | 43 | #1,498 of 2,405 | 157 | 107.4 | $354K | 95 | 57 |
| Veterinarians | 42 | #927 of 1,485 | 5 | 3.4 | $2.4M | 88 | 5 |
| Auto repair shops | 42 | #1,546 of 2,378 | 34 | 23.3 | $468K | 105 | 21 |
| Hair salons | 42 | #1,560 of 2,339 | 36 | 24.6 | $394K | 92 | 7 |
| Real estate agents and brokers | 41 | #1,518 of 2,176 | 31 | 21.2 | Index only | 119 | 7 |
| Sit-down restaurants | 41 | #1,577 of 2,405 | 75 | 51.3 | $741K | 112 | 31 |
| Pet grooming and boarding | 40 | #961 of 1,461 | 7 | 4.8 | $1.7M | 67 | 3 |
| Roofing and gutters | 37 | #876 of 1,177 | 5 | 3.4 | $7.7M | 91 | Under 3 |
| Pizza | 37 | #1,579 of 2,090 | 24 | 16.4 | $2.3M | 46 | 22 |
| Collision repair and body shops | 36 | #977 of 1,327 | 6 | 4.1 | $2.6M | 86 | 6 |
| Grocery stores | 36 | #1,477 of 2,070 | 12 | 8.2 | $7.3M | 78 | 8 |
| Pet businesses | 36 | #1,676 of 2,200 | 21 | 14.4 | $572K | 65 | 8 |
| Lawn, cleaning and pest control | 33 | #1,482 of 1,771 | 15 | 10.3 | $1.2M | 70 | 16 |
| Funeral homes | 32 | #1,185 of 1,472 | 9 | 6.2 | $263K | 39 | Under 3 |
| Auto repair and car care | 32 | #1,945 of 2,401 | 68 | 46.5 | $234K | 87 | 30 |
| Landscaping and lawn care | 31 | #1,256 of 1,493 | 11 | 7.5 | $1.6M | 55 | 10 |
| Gas stations | 31 | #1,916 of 2,358 | 25 | 17.1 | $1.6M | 68 | 21 |
| Home repair trades | 29 | #1,871 of 2,057 | 26 | 17.8 | $1.5M | 61 | 22 |
| HVAC and plumbing | 28 | #1,531 of 1,707 | 14 | 9.6 | $2.8M | 58 | 12 |
| Car washes and detailing | 25 | #1,303 of 1,451 | 10 | 6.8 | $1.6M | 63 | 4 |
| Electricians | 24 | #1,060 of 1,160 | 7 | 4.8 | $5.5M | 46 | 10 |
| Insurance agencies | 12 | #2,225 of 2,272 | 31 | 21.2 | $796K | 63 | 22 |
| Barbershops | Not scored | Not scored | 4 | 2.7 | $3.5M | 188 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 2.7 | $4.4M | 69 | 6 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.7 | $3.1M | 152 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.7 | $3.5M | 212 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.1 | $4M | 88 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.4 | $2.8M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.4 | $14M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.4 | $10.1M | Too few | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.4 | $6.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $28M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Livingston County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.9M | $1,088 | 114 |
| Gasoline and other fuels | $40.6M | $2,777 | 107 |
| Food away from home | $55.6M | $3,804 | 93 |
| Groceries | $87.4M | $5,977 | 95 |
| Personal care products and services | $14.2M | $971 | 97 |
| Child care and other personal services | $5.6M | $381 | 66 |
| Memberships, classes and admissions | $12.3M | $840 | 85 |
| Medical and dental services | $20.3M | $1,388 | 108 |
| Pets | $12M | $822 | 90 |
| Clothing, shoes and related services | $28M | $1,919 | 93 |
| Vehicle insurance | $24.7M | $1,688 | 86 |
| Home repairs, maintenance and insurance | $38.6M | $2,644 | 88 |
| Lawn care, cleaning and other household services | $17.6M | $1,204 | 85 |
| Rent and homeowner costs | $201.2M | $13,765 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Livingston County
- Population, 2025 estimate
- 35,057−2.1% since 2020
- Households
- 14,615
- Median age
- 41.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 1,044 sq. mi.
- People per square mile
- 34
- Median household income
- $73,790+33.8% vs. 2015–2019, before inflation
- Average household income
- $91,317
- Median home value
- $142,200
- Jobs located here
- 12,813
- Daytime population
- 32,838Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Livingston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Woodford County, IL38,312 people
- Marshall County, IL11,647 people
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- Kankakee County, IL106,635 people
Questions
How fast is Livingston County, IL growing?
Population estimates put Livingston County at 35,057 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 14,615 households. Median household income rose 33.8% from the 2015–2019 survey, before inflation.
How much do households in Livingston County, IL spend?
Households in Livingston County spend about $201.2M a year on rent and homeowner costs, $87.4M on groceries and $55.6M on food away from home. Set against the U.S., households in Livingston County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (66).
Which business types have the highest market scores in Livingston County, IL?
The highest Groundwork market scores in Livingston County are for dentists and orthodontists (74), bakeries and dessert shops (70) and spas and skin care studios (67). Livingston County ranks #162 of 1,886 scored counties for dentists and orthodontists.
How does Livingston County, IL compare with the U.S.?
The median household income in Livingston County is $73,790 a year, 9% below the U.S. median of $80,734. The population fell 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $142,200, against $332,700 for the U.S. For its number of households, Livingston County has the most map listings, relative to the U.S., for pizza places (2.1 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Livingston County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Livingston County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Livingston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Livingston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.