County profile · Illinois
Saline County, IL market data
How Saline County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 22,772
- −4.1% since 2020
- Households
- 10,024
- Median household income
- $53,117
- +20.5% vs. 2015–2019, before inflation
- Median home value
- $94,300
- Jobs located here
- 8,022
- Highest market score
- 67
- Dentists and orthodontists, #330 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Saline County by name and distance, and the households and spending within reach. Or open the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Saline County has an estimated 22,772 people and 10,024 households. Between 2020 and 2025, the population of Saline County declined 4.1%, against +3.1% for the U.S. Median household income in Saline County is $53,117, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.5%, before inflation.
Relative to the U.S., household spending in Saline County runs highest on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Of the business types scored in Saline County, dentists and orthodontists (67), sit-down restaurants (53) and medical and dental practices (49) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #330 of 1,886 scored counties.
Against the U.S., map listings per household run highest for gas stations (65% above the U.S. rate) and lowest for real estate businesses (64% below the U.S. rate).
All 56 business types in Saline County
Highest Groundwork market score first. Each score compares Saline County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 67 | #330 of 1,886 | 6 | 6.0 | $2.1M | 211 | 4 |
| Sit-down restaurants | 53 | #1,021 of 2,405 | 36 | 35.9 | $928K | 140 | 13 |
| Doctors, dentists and clinics | 49 | #1,218 of 2,394 | 57 | 56.9 | $218K | 143 | 18 |
| Primary care and pediatrics | 48 | #910 of 1,656 | 8 | 8.0 | $1.6M | 87 | 6 |
| Restaurants and cafes | 44 | #1,430 of 2,405 | 78 | 77.8 | $428K | 115 | 38 |
| Landscaping and lawn care | 41 | #964 of 1,493 | 5 | 5.0 | $2.2M | 74 | 3 |
| Gyms, studios and classes | 40 | #1,476 of 2,088 | 10 | 10.0 | $698K | 105 | Under 3 |
| Clothing and shoe stores | 39 | #1,438 of 2,087 | 16 | 16.0 | $1.1M | 86 | 3 |
| Clothing, shoes and laundry | 39 | #1,551 of 2,210 | 22 | 21.9 | $792K | 90 | 3 |
| Grocery and convenience stores | 39 | #1,629 of 2,402 | 20 | 20.0 | $2.8M | 81 | 6 |
| Lawn, cleaning and pest control | 38 | #1,322 of 1,771 | 8 | 8.0 | $1.4M | 81 | 3 |
| Grocery stores | 37 | #1,446 of 2,070 | 5 | 5.0 | $11M | 119 | 6 |
| Real estate agents and brokers | 36 | #1,776 of 2,176 | 12 | 12.0 | Index only | 192 | Under 3 |
| Real estate | 36 | #1,823 of 2,229 | 14 | 14.0 | Index only | 207 | Under 3 |
| HVAC and plumbing | 35 | #1,355 of 1,707 | 5 | 5.0 | $4.7M | 99 | 9 |
| Auto repair shops | 35 | #1,845 of 2,378 | 28 | 27.9 | $356K | 80 | 9 |
| Tire shops | 34 | #1,161 of 1,530 | 5 | 5.0 | $2M | 80 | Under 3 |
| Spas and skin care | 34 | #1,432 of 1,769 | 8 | 8.0 | $1.1M | 123 | Under 3 |
| Coffee shops and cafes | 34 | #1,604 of 2,063 | 8 | 8.0 | $4.2M | 113 | Under 3 |
| Nail salons | 32 | #1,099 of 1,328 | 5 | 5.0 | $1.7M | 103 | Under 3 |
| Home repair trades | 31 | #1,810 of 2,057 | 11 | 11.0 | $2.1M | 88 | 15 |
| Car washes and detailing | 30 | #1,207 of 1,451 | 5 | 5.0 | $2M | 79 | Under 3 |
| Hair salons | 30 | #2,013 of 2,339 | 21 | 20.9 | $409K | 95 | Under 3 |
| Auto repair and car care | 29 | #2,066 of 2,401 | 52 | 51.9 | $192K | 71 | 14 |
| Salons, barbers and spas | 29 | #2,148 of 2,385 | 38 | 37.9 | $226K | 106 | Under 3 |
| Convenience stores | 23 | #1,970 of 2,261 | 12 | 12.0 | $4.6M | 58 | Under 3 |
| Funeral homes | 22 | #1,376 of 1,472 | 8 | 8.0 | $214K | 32 | 6 |
| Gyms | 22 | #1,639 of 1,792 | 8 | 8.0 | $873K | 67 | Under 3 |
| Collision repair and body shops | 17 | #1,286 of 1,327 | 5 | 5.0 | $2M | 65 | 8 |
| Pet businesses | 17 | #2,142 of 2,200 | 14 | 14.0 | $512K | 58 | 7 |
| Gas stations | 17 | #2,255 of 2,358 | 18 | 18.0 | $1.4M | 60 | 19 |
| Fast food and sandwich shops | 16 | #2,117 of 2,222 | 17 | 17.0 | $2M | 64 | 23 |
| Pizza | 14 | #2,054 of 2,090 | 13 | 13.0 | $2.6M | 51 | 23 |
| Pet grooming and boarding | 13 | #1,425 of 1,461 | 6 | 6.0 | $1.2M | 47 | 3 |
| Insurance agencies | 6 | #2,269 of 2,272 | 22 | 21.9 | $711K | 57 | 16 |
| Barbershops | Not scored | Not scored | 4 | 4.0 | $2.1M | 114 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 4.0 | $818K | 82 | 9 |
| Chiropractors | Not scored | Not scored | 4 | 4.0 | $3.1M | 130 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 4.0 | $1.8M | 66 | 4 |
| Electricians | Not scored | Not scored | 3 | 3.0 | $7.8M | 65 | 6 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.0 | $4.1M | 132 | 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.0 | $4.1M | 173 | 5 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.0 | $7.8M | 93 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 2.0 | $16.7M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.0 | $5.4M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.0 | $8.7M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.0 | $3.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.0 | $5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $17.4M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.0 | $10.9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.0 | $7.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.0 | $12.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Saline County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10M | $995 | 104 |
| Gasoline and other fuels | $25.8M | $2,572 | 99 |
| Food away from home | $33.4M | $3,332 | 82 |
| Groceries | $55.1M | $5,493 | 87 |
| Personal care products and services | $8.6M | $857 | 85 |
| Child care and other personal services | $3.3M | $326 | 56 |
| Memberships, classes and admissions | $7M | $697 | 71 |
| Medical and dental services | $12.4M | $1,241 | 96 |
| Pets | $7.2M | $715 | 79 |
| Clothing, shoes and related services | $17.4M | $1,739 | 85 |
| Vehicle insurance | $15.6M | $1,561 | 80 |
| Home repairs, maintenance and insurance | $23.5M | $2,343 | 78 |
| Lawn care, cleaning and other household services | $10.9M | $1,085 | 77 |
| Rent and homeowner costs | $125.6M | $12,532 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Saline County
- Population, 2025 estimate
- 22,772−4.1% since 2020
- Households
- 10,024
- Median age
- 44.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 380 sq. mi.
- People per square mile
- 61
- Median household income
- $53,117+20.5% vs. 2015–2019, before inflation
- Average household income
- $83,197
- Median home value
- $94,300
- Jobs located here
- 8,022
- Daytime population
- 21,366Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Saline County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Hamilton County, IL7,916 people
- Williamson County, IL66,876 people
- Pope County, IL3,739 people
- Franklin County, IL37,323 people
- Johnson County, IL13,376 people
- White County, IL13,619 people
Questions
How fast is Saline County, IL growing?
Population estimates put Saline County at 22,772 people in 2025, down 4.1% since 2020, against +3.1% for the U.S. It has 10,024 households. Median household income rose 20.5% from the 2015–2019 survey, before inflation.
How much do households in Saline County, IL spend?
Households in Saline County spend about $125.6M a year on rent and homeowner costs, $55.1M on groceries and $33.4M on food away from home. Set against the U.S., households in Saline County spend the most on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and the least on child care and other personal services (56).
Which business types have the highest market scores in Saline County, IL?
The highest Groundwork market scores in Saline County are for dentists and orthodontists (67), sit-down restaurants (53) and medical and dental practices (49). Saline County ranks #330 of 1,886 scored counties for dentists and orthodontists.
How does Saline County, IL compare with the U.S.?
The median household income in Saline County is $53,117 a year, 34% below the U.S. median of $80,734. The population fell 4.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $94,300, against $332,700 for the U.S. For its number of households, Saline County has the most map listings, relative to the U.S., for gas stations (65% above the U.S. rate) and the fewest for real estate businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Saline County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Saline County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Saline County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.